Marketing Coordinator
Central Rock Gym, Worcester, MA, United States
Overview
Title:
Marketing Coordinator (Marketing Operations & Digital Systems)
Reports to:
Chief Marketing Officer
Pay Range:
$45,000 - $60,000
Location:
Remote, Occasional Market Travel
About Central Rock Gym Central Rock Gym isn’t just a climbing gym — it’s a community-powered space where confidence is built, limits are challenged, and everyone is welcome. From first-time climbers nervously tying in to seasoned athletes projecting hard routes, CRG is a place where people come to grow — physically, mentally, and socially.
Our gyms are vibrant, high-energy environments that combine world-class climbing with fitness, youth programs, and a strong sense of belonging. What truly sets us apart isn’t just the walls — it’s the people who create the experience every day.
Summary The Marketing Coordinator supports the digital infrastructure and operational systems that power marketing across ~30 locations for Central Rock Gym. This is a detail-oriented, technically minded role responsible for website management, local search visibility, listings accuracy, reporting, and scalable marketing processes.
This role blends marketing execution with systems thinking. The ideal candidate is comfortable working inside CMS platforms, managing structured data, improving workflows, and using automation, AI, and technology to increase efficiency and performance. Success in this role means building reliable, repeatable systems that improve discoverability, conversion, and engagement across all gyms.
Core Responsibilities Website & Digital Platform Management
Own day-to-day administration of the CRG website and membership pricing widgets in our member management system, Rock Gym Pro
Build pricing widgets, landing pages, content publishing, QA
Maintain accurate location data, schedules, program offerings, and landing pages
Create and update conversion-focused pages (classes, camps, parties, promotions)
Ensure all registration, booking, and checkout experiences function reliably and convert effectively across locations
Implement SEO best practices (metadata, schema, internal linking, structured content)
Monitor site performance, user behavior, and conversion metrics; recommend UX and funnel improvements
Identify opportunities to leverage automation and AI tools to streamline updates and workflows
Listings Management & Local SEO
Manage and standardize business listings across all platforms (Google Business Profiles, Apple Maps, Yelp, etc.)
Maintain structured, consistent NAP data, hours, photos, categories, and services
Optimize listings for search visibility and conversion
Track local search performance and identify trends by location/season
Partner with Growth/SEO to execute improvements at scale
Reviews & Reputation Operations
Support local GMs in monitoring and responding to reviews across platforms using standardized brand guidelines
Implement review generation programs and in-gym prompts
Analyze sentiment and feedback trends; provide reporting and actionable insights to Ops
Escalate and support resolution of issues affecting ratings or experience
Marketing Data & Reporting
Support Growth team in tracking core KPIs (traffic, leads, listing performance, engagement, reputation metrics)
Use data from Rock Gym Pro to inform prioritization and decision-making
Field Marketing Systems & Programs
Support execution of corporate, residential, and community marketing initiatives
Develop scalable toolkits and materials for local use
Coordinate outreach tracking, follow-ups, and reporting
Ensure consistency of messaging and representation across locations
Intake & Workflow Management
Own the intake process for field marketing requests
Triage, prioritize, and route work across teams
Build scalable processes, templates, and SOPs
What Success Looks Like
Website content is accurate, optimized, and easy to update
Listings are consistent and highly visible in local search
Reporting provides clear, actionable insights
Field requests are handled efficiently through repeatable systems
Marketing operations run smoothly with minimal manual overhead
Requirements
3+ years in marketing operations, digital marketing, or multi-location marketing support
Experience managing CMS platforms and structured content
Familiarity with SEO, local listings, and reputation tools
Strong systems thinking and process design mindset
Comfortable working with data and performance metrics
Keen interest in improving workflows with automation or AI tools
Skills & Tools
CMS platforms (WordPress/Webflow or similar)
Listings/reputation tools (Yext or similar)
Member management experience (Rock Gym Pro preferred)
Project management tools (Asana, Monday, Airtable, etc.)
Google Analytics / Looker Studio or similar
Spreadsheets & reporting
Canva/Adobe for light production work
Nice to Have
Experience in fitness, hospitality, retail, or membership businesses
Multi-location or franchise marketing experience
Print production and vendor coordination
Local SEO at scale
#J-18808-Ljbffr
Marketing Coordinator (Marketing Operations & Digital Systems)
Reports to:
Chief Marketing Officer
Pay Range:
$45,000 - $60,000
Location:
Remote, Occasional Market Travel
About Central Rock Gym Central Rock Gym isn’t just a climbing gym — it’s a community-powered space where confidence is built, limits are challenged, and everyone is welcome. From first-time climbers nervously tying in to seasoned athletes projecting hard routes, CRG is a place where people come to grow — physically, mentally, and socially.
Our gyms are vibrant, high-energy environments that combine world-class climbing with fitness, youth programs, and a strong sense of belonging. What truly sets us apart isn’t just the walls — it’s the people who create the experience every day.
Summary The Marketing Coordinator supports the digital infrastructure and operational systems that power marketing across ~30 locations for Central Rock Gym. This is a detail-oriented, technically minded role responsible for website management, local search visibility, listings accuracy, reporting, and scalable marketing processes.
This role blends marketing execution with systems thinking. The ideal candidate is comfortable working inside CMS platforms, managing structured data, improving workflows, and using automation, AI, and technology to increase efficiency and performance. Success in this role means building reliable, repeatable systems that improve discoverability, conversion, and engagement across all gyms.
Core Responsibilities Website & Digital Platform Management
Own day-to-day administration of the CRG website and membership pricing widgets in our member management system, Rock Gym Pro
Build pricing widgets, landing pages, content publishing, QA
Maintain accurate location data, schedules, program offerings, and landing pages
Create and update conversion-focused pages (classes, camps, parties, promotions)
Ensure all registration, booking, and checkout experiences function reliably and convert effectively across locations
Implement SEO best practices (metadata, schema, internal linking, structured content)
Monitor site performance, user behavior, and conversion metrics; recommend UX and funnel improvements
Identify opportunities to leverage automation and AI tools to streamline updates and workflows
Listings Management & Local SEO
Manage and standardize business listings across all platforms (Google Business Profiles, Apple Maps, Yelp, etc.)
Maintain structured, consistent NAP data, hours, photos, categories, and services
Optimize listings for search visibility and conversion
Track local search performance and identify trends by location/season
Partner with Growth/SEO to execute improvements at scale
Reviews & Reputation Operations
Support local GMs in monitoring and responding to reviews across platforms using standardized brand guidelines
Implement review generation programs and in-gym prompts
Analyze sentiment and feedback trends; provide reporting and actionable insights to Ops
Escalate and support resolution of issues affecting ratings or experience
Marketing Data & Reporting
Support Growth team in tracking core KPIs (traffic, leads, listing performance, engagement, reputation metrics)
Use data from Rock Gym Pro to inform prioritization and decision-making
Field Marketing Systems & Programs
Support execution of corporate, residential, and community marketing initiatives
Develop scalable toolkits and materials for local use
Coordinate outreach tracking, follow-ups, and reporting
Ensure consistency of messaging and representation across locations
Intake & Workflow Management
Own the intake process for field marketing requests
Triage, prioritize, and route work across teams
Build scalable processes, templates, and SOPs
What Success Looks Like
Website content is accurate, optimized, and easy to update
Listings are consistent and highly visible in local search
Reporting provides clear, actionable insights
Field requests are handled efficiently through repeatable systems
Marketing operations run smoothly with minimal manual overhead
Requirements
3+ years in marketing operations, digital marketing, or multi-location marketing support
Experience managing CMS platforms and structured content
Familiarity with SEO, local listings, and reputation tools
Strong systems thinking and process design mindset
Comfortable working with data and performance metrics
Keen interest in improving workflows with automation or AI tools
Skills & Tools
CMS platforms (WordPress/Webflow or similar)
Listings/reputation tools (Yext or similar)
Member management experience (Rock Gym Pro preferred)
Project management tools (Asana, Monday, Airtable, etc.)
Google Analytics / Looker Studio or similar
Spreadsheets & reporting
Canva/Adobe for light production work
Nice to Have
Experience in fitness, hospitality, retail, or membership businesses
Multi-location or franchise marketing experience
Print production and vendor coordination
Local SEO at scale
#J-18808-Ljbffr