Field Marketing Manager, Academia
Prolific - UK Job Board?, New York, NY, United States
Overview
At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re redefining how the world conducts academic research. We’re building the world’s most trusted infrastructure for human data, relied upon by tens of thousands of researchers worldwide. We’re doubling down on our mission to serve the academic community, deepen relationships, and make high-quality human data more accessible than ever. The role
The Field Marketing Manager
will build and activate Prolific’s presence within the academic research community. This role sits at the intersection of marketing strategy and academic credibility — you’ll own how Prolific shows up across universities, research labs, and academic conferences, driving awareness and pipeline within our most strategically important segment. You’ll work closely with the GTM Research Team to ensure every campaign, piece of content, and event resonates authentically with academic audiences, positioning Prolific as the trusted partner for researchers worldwide. What you’ll be doing in the role
Develop and execute a field marketing strategy targeting universities, research labs, and academic conferences Partner closely with the GTM Research Team to ensure campaigns are credible, relevant, and resonate with academic audiences Own academic event sponsorships, speaking submissions, and conference presence from strategy through on-the-ground execution Build and grow a community of academic advocates and research champions, fostering peer-to-peer connections and knowledge sharing, creating spaces online and offline where researchers engage meaningfully with Prolific Build, nurture relationships and marketing programs with academic associations, ethics boards, and research networks to strengthen Prolific’s standing in the community Drive academic pipeline in coordination with named academic accounts, connecting marketing activity to revenue outcomes Manage academic-specific content including whitepapers, research reports, and webinars that genuinely serve researcher needs Track and report on academic segment metrics including reach, engagement, and pipeline influence What you’ll bring to the role
Proven experience in field marketing, academic marketing, or a related B2B marketing role Track record of developing and executing marketing programmes that drive pipeline, not just awareness Experience owning event strategy and conference presence, including sponsorships and speaking programmes Experience working with a sales or account management teams Strong cross-functional collaborator — comfortable working with sales, GTM, content, and research stakeholders Data-driven mindset with the ability to define, track, and optimise against meaningful metrics Excellent written and verbal communication skills, with the ability to adapt tone and content for sophisticated academic audiences Why Prolific is a great place to work
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe the next leap in AI capabilities comes from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioned at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us places you at the forefront of AI innovation with access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our mission-driven culture. Compensation and compliance
We offer a competitive compensation package, with base salary, equity, and benefits. Salary ranges may be specified in job postings based on location and experience. Your recruiter can share the specific range for your preferred location during the hiring process. For pay transparency, the base salary range for this full-time role in New York is $120,000 - $150,000 per annum. Privacy and data
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific’s Candidate Privacy Notice explains what personal information Prolific may process, where and why, and your rights regarding Prolific’s use of your information.
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At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re redefining how the world conducts academic research. We’re building the world’s most trusted infrastructure for human data, relied upon by tens of thousands of researchers worldwide. We’re doubling down on our mission to serve the academic community, deepen relationships, and make high-quality human data more accessible than ever. The role
The Field Marketing Manager
will build and activate Prolific’s presence within the academic research community. This role sits at the intersection of marketing strategy and academic credibility — you’ll own how Prolific shows up across universities, research labs, and academic conferences, driving awareness and pipeline within our most strategically important segment. You’ll work closely with the GTM Research Team to ensure every campaign, piece of content, and event resonates authentically with academic audiences, positioning Prolific as the trusted partner for researchers worldwide. What you’ll be doing in the role
Develop and execute a field marketing strategy targeting universities, research labs, and academic conferences Partner closely with the GTM Research Team to ensure campaigns are credible, relevant, and resonate with academic audiences Own academic event sponsorships, speaking submissions, and conference presence from strategy through on-the-ground execution Build and grow a community of academic advocates and research champions, fostering peer-to-peer connections and knowledge sharing, creating spaces online and offline where researchers engage meaningfully with Prolific Build, nurture relationships and marketing programs with academic associations, ethics boards, and research networks to strengthen Prolific’s standing in the community Drive academic pipeline in coordination with named academic accounts, connecting marketing activity to revenue outcomes Manage academic-specific content including whitepapers, research reports, and webinars that genuinely serve researcher needs Track and report on academic segment metrics including reach, engagement, and pipeline influence What you’ll bring to the role
Proven experience in field marketing, academic marketing, or a related B2B marketing role Track record of developing and executing marketing programmes that drive pipeline, not just awareness Experience owning event strategy and conference presence, including sponsorships and speaking programmes Experience working with a sales or account management teams Strong cross-functional collaborator — comfortable working with sales, GTM, content, and research stakeholders Data-driven mindset with the ability to define, track, and optimise against meaningful metrics Excellent written and verbal communication skills, with the ability to adapt tone and content for sophisticated academic audiences Why Prolific is a great place to work
We’ve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe the next leap in AI capabilities comes from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioned at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us places you at the forefront of AI innovation with access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our mission-driven culture. Compensation and compliance
We offer a competitive compensation package, with base salary, equity, and benefits. Salary ranges may be specified in job postings based on location and experience. Your recruiter can share the specific range for your preferred location during the hiring process. For pay transparency, the base salary range for this full-time role in New York is $120,000 - $150,000 per annum. Privacy and data
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific’s Candidate Privacy Notice explains what personal information Prolific may process, where and why, and your rights regarding Prolific’s use of your information.
#J-18808-Ljbffr