Director, Creative Strategy
BBC Group and Public Services, New York, NY, United States
PROPOSED SALARY RANGE: $145,000 - $155,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
PURPOSE OF THE ROLE As Director, Creative Strategy you’ll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC StoryWorks across the Americas. You’ll focus on presales pitches reporting into the Executive Creative Director. That work will showcase branded content ideation, custom ad media development, as well as editorial IP sponsorship.
You’ll also drive content innovation by complimenting relevant BBC editorial IP, pushing the boundaries of how we use established formats, such as video, audio, articles, ad‑funded programming (AFP), web experiences to craft distinctive, audience‑led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates have people management experience, are fluent in platform‑specific storytelling , and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health and Auto.
WHY JOIN THE TEAM BBC StoryWorks is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award‑winning expertise in creating compelling film and video, thought‑provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.
Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion‑driven BBC.com News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.
We’re seeking a creative team leader to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners’ messaging goals. You’ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world’s most trusted media brands across both emerging and established formats.
YOUR KEY RESPONSIBILITIES AND IMPACT
Lead a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives. This means deploying work assignments, coaching team members through the pre‑sales process, as much as rolling up your sleeves and taking on big assignments of your own.
Craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible.
Provide feedback on team member’s campaign proposals, insight narratives, and storytelling frameworks.
Collaborate closely with cross‑functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
Collaborate with the post‑sale creative team to ensure that producers, project managers, and external partners bring sold‑in concepts to life with excellence and consistency.
Develop detailed campaign plans, budgets, timelines, and deliverables in pre‑sales that support your ideation.
Embrace platform‑first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.
YOUR SKILLS AND EXPERIENCE
Ability to lead a creative team of strategists to produce award‑winning campaign ideas as well as increase campaign sell‑through rates.
Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health.
Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands.
Experience working within or adjacent to a news media org, including navigating editorial compliance and collaborating with legal, compliance standards, and editorial teams to meet regulatory and brand standards.
Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies.
Excellent storytelling, writing, and presentation skills with the ability to communicate clear and compelling creative visions.
Strong organizational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.
Collaborative mindset with experience working cross‑functionally across sales, marketing, editorial, design, and production teams.
ESSENTIAL CRITERIA:
6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency.
DESIRED BUT NOT REQUIRED:
Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus.
You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling.
You’re self‑motivated, highly organized, open to feedback, and thrive in fast‑paced, evolving environments with a sense of humor that makes you a great team player.
BENEFITS AND PERKS
100% Employer‑Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Work/life balance
Free Retirement Consulting to All Employees
Pet Insurance
Hybrid:
This position has been designated as hybrid, generally contributing from the office a minimum of 2 days per week.
COMPENSATION The anticipated annual base salary for this position is $145,000 to $155,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.
This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
You belong We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact: bbchr@bbc.co.uk
If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
#J-18808-Ljbffr
WE ARE BBC STUDIOS A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
PURPOSE OF THE ROLE As Director, Creative Strategy you’ll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC StoryWorks across the Americas. You’ll focus on presales pitches reporting into the Executive Creative Director. That work will showcase branded content ideation, custom ad media development, as well as editorial IP sponsorship.
You’ll also drive content innovation by complimenting relevant BBC editorial IP, pushing the boundaries of how we use established formats, such as video, audio, articles, ad‑funded programming (AFP), web experiences to craft distinctive, audience‑led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates have people management experience, are fluent in platform‑specific storytelling , and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health and Auto.
WHY JOIN THE TEAM BBC StoryWorks is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award‑winning expertise in creating compelling film and video, thought‑provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.
Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion‑driven BBC.com News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.
We’re seeking a creative team leader to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners’ messaging goals. You’ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world’s most trusted media brands across both emerging and established formats.
YOUR KEY RESPONSIBILITIES AND IMPACT
Lead a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives. This means deploying work assignments, coaching team members through the pre‑sales process, as much as rolling up your sleeves and taking on big assignments of your own.
Craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible.
Provide feedback on team member’s campaign proposals, insight narratives, and storytelling frameworks.
Collaborate closely with cross‑functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
Collaborate with the post‑sale creative team to ensure that producers, project managers, and external partners bring sold‑in concepts to life with excellence and consistency.
Develop detailed campaign plans, budgets, timelines, and deliverables in pre‑sales that support your ideation.
Embrace platform‑first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.
YOUR SKILLS AND EXPERIENCE
Ability to lead a creative team of strategists to produce award‑winning campaign ideas as well as increase campaign sell‑through rates.
Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health.
Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands.
Experience working within or adjacent to a news media org, including navigating editorial compliance and collaborating with legal, compliance standards, and editorial teams to meet regulatory and brand standards.
Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies.
Excellent storytelling, writing, and presentation skills with the ability to communicate clear and compelling creative visions.
Strong organizational skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.
Collaborative mindset with experience working cross‑functionally across sales, marketing, editorial, design, and production teams.
ESSENTIAL CRITERIA:
6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency.
DESIRED BUT NOT REQUIRED:
Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus.
You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling.
You’re self‑motivated, highly organized, open to feedback, and thrive in fast‑paced, evolving environments with a sense of humor that makes you a great team player.
BENEFITS AND PERKS
100% Employer‑Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Work/life balance
Free Retirement Consulting to All Employees
Pet Insurance
Hybrid:
This position has been designated as hybrid, generally contributing from the office a minimum of 2 days per week.
COMPENSATION The anticipated annual base salary for this position is $145,000 to $155,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.
This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
You belong We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact: bbchr@bbc.co.uk
If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
#J-18808-Ljbffr