Director of Ecommerce

Director of Ecommerce A Los Angelesbased womens fashion brand is seeking a Director of Ecommerce. This is a full-time, onsite position (5 days per week) and every other Friday, work from home. Located in the northwestern San Fernando Valley region of Los Angeles, California, CA. The ideal candidate has hands-on Shopify experience and a strong background in fashion or apparel ecommerce. The brand is known for modern minimalism and timeless, attainable luxury, designing elevated wardrobe essentials that inspire confidence and effortless everyday style. As a digitally driven, direct-to-consumer business, ecommerce is central to how the company connects with customers and drives growth. As the Director of Ecom, you will own the performance, optimization, and day-to-day execution of the Shopify storefront, ensuring a seamless, high-converting shopping experience that supports long-term growth. The Role The Director of Ecommerce is responsible for driving on-site performance through best-in-class execution, thoughtful merchandising, and data-driven optimization. Sitting at the intersection of Marketing, Operations, and Customer Experience, this role translates strategy into a polished, efficient, and revenue-generating ecommerce experience. This is a hands-on, ownership-driven position suited to someone who understands how to scale a fashion ecommerce business through strong fundamentals, attention to detail, and continuous improvement across the full customer journey. What Youll Do Ecommerce Performance & Conversion Optimization Own the day-to-day performance of the Shopify site Optimize homepage, collection pages, PDPs, cart, and checkout Drive improvements in conversion rate, AOV, and overall funnel efficiency Identify friction points across the customer journey and implement solutions Plan, prioritize, and execute CRO tests and site enhancements Partner closely with Marketing to ensure traffic lands on high-converting, on-brand experiences Merchandising & Product Execution Manage collection structure, product sequencing, and on-site merchandising Ensure best-sellers, seasonal drops, and key campaigns are clearly and effectively surfaced Partner with Operations to align inventory availability with site visibility Support margin, sell-through, and inventory goals through thoughtful merchandising decisions Maintain clean, accurate, and optimized product pages at all times Campaign & Launch Execution Own on-site execution for promotions, product drops, and brand launches QA all site updates, campaigns, and integrations prior to launch Ensure landing pages align with paid media, email, and SMS initiatives Coordinate closely with Marketing on timing, messaging, and execution Analytics & Reporting Track and report on core ecommerce KPIs, including revenue, conversion rate, AOV, and funnel performance Monitor funnel drop-off and checkout completion Translate performance data into clear insights and actionable recommendations Deliver weekly and monthly performance reporting to leadership Customer Experience Alignment Review CX feedback, returns data, and customer pain points Improve on-site clarity around sizing, fit, shipping, and FAQs Reduce avoidable CX tickets and returns through better UX, content, and site structure Partner with Customer Experience to continuously improve the end-to-end shopping journey Tech Stack Ownership Own and optimize ecommerce tools and apps (reviews, search, bundles, CRO tools, etc.) Evaluate and implement tools that improve performance or operational efficiency Ensure site speed, stability, and reliability Act as the internal owner for Shopify and all related integrations What Were Looking For 5+ years of ecommerce or DTC experience (fashion or apparel strongly preferred) Strong Excel skills (comfortable with large spreadsheets, formulas, filters, and data validation) Proven, hands-on experience managing Shopify storefronts Track record of improving conversion rate and funnel performance Highly analytical with strong business and merchandising judgment Comfortable working cross-functionally with Marketing, Operations, and CX Detail-oriented, proactive, and ownership-driven Able to move quickly in a fast-paced environment without sacrificing quality Based in Los Angeles and available to work in-office in the San Fernando Valley, CA What Success Looks Like (First 612 Months) Measurable improvements in conversion rate and checkout completion Cleaner, more effective product and collection pages Strong, reliable execution of campaigns and launches Clear visibility into funnel performance and optimization opportunities Reduced reliance on discounting through improved UX and merchandising Growth Path This role has a clear path to

Ecommerce Director

as: Revenue scales Team size grows Strategic ownership expands Why Youll Love This Role Ecommerce is a core growth driver for this brandnot an afterthought. Youll work closely with a collaborative, fast-moving team and have direct ownership over the online shopping experience. This is an opportunity to make a real impact at a growing fashion brand where execution, quality, and brand experience matter. Perks & Benefits Health benefits (medical, dental, vision) 401 (k) with employer match Paid time off and holidays Employee discounts on products Monthly catered lunches and snacks at HQ Team events and brand activations Creative, collaborative, in-office work environment