Full Leaf Tea Company is hiring: Digital Advertising Manager in Medford

Lifecycle Marketing Manager (Email & SMS) – Full Leaf Tea Company On-site in White City, OR About Us At Full Leaf Tea Co., we craft premium organic teas and wellness blends, delivering unmatched quality and customer care. Ranked on the Inc. 5000 list of Most Successful Companies in America, we are a fast-growing, family-owned company passionate about health, innovation, and excellence. We’re building a world-class marketing team to continue scaling our direct-to-consumer growth. About the Role We’re looking for a data-driven, creative Lifecycle Marketing Manager to own and scale our Email and SMS marketing programs. You’ll manage a list of over 500,000 subscribers and be responsible for building, testing, optimizing, and expanding campaigns and automated flows that drive revenue and customer retention. Key Responsibilities Own the strategy and execution of all email and SMS campaigns Build, edit, test, and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.) Develop segmentation strategies to increase personalization and engagement Continuously A/B test subject lines, creative, timing, and offers to maximize revenue Monitor deliverability, list health, and compliance best practices Collaborate with creative and design teams on messaging and assets Analyze performance metrics (revenue, CTR, CVR, AOV, LTV) and report on KPIs Identify opportunities to increase retention, repeat purchase rate, and customer lifetime value Maintain and improve SMS growth strategy and list acquisition efforts Requirements 2+ years of experience managing email and/or SMS marketing for an e-commerce brand Strong experience with Klaviyo or similar ESP Proven track record of driving revenue through lifecycle marketing Comfortable analyzing data and making optimization decisions Understanding of segmentation, automation logic, and deliverability High school diploma or GED Preferred Skills Experience managing a list of 100k+ subscribers Basic HTML/CSS knowledge for email editing Experience in subscription or retention-focused brands Familiarity with Shopify or similar e-commerce platforms Bachelor’s degree in Marketing, Business, or related field Benefits Competitive pay based on experience Full-time (40 hours/week) – On-site in White City, OR (some remote flexibility possible) Bonuses + 401(k) with employer match Health, dental, and vision insurance Paid vacation and sick leave Employee discounts Professional development and career advancement Job Type: Full-time Ability to Commute: White City, OR 97503 Ability to Relocate: White City, OR 97503: Relocate before starting work #J-18808-Ljbffr