Product Marketing Manager
Radiation Detection Company, Georgetown, TX, United States
Overview
Radiation Detection Company is a trusted leader in dosimetry services, providing reliable radiation monitoring solutions to healthcare providers, research institutions, and industrial clients. We are committed to protecting workers and advancing radiation safety worldwide. US-Based | Remote and Hybrid Friendly Austin Area Preferred. About the Role
We are seeking a highly motivated and strategic
Product Marketing Manager
to lead new product roll out, market research, go-to-market strategy, and product marketing initiatives across diverse verticals. This role will drive the positioning, messaging, and market growth for our existing suite of services while shaping the introduction of new products to expand into both domestic and international markets. The ideal candidate combines analytical rigor with creative storytelling, has a deep understanding of B2B marketing dynamics, and is passionate about serving customers in healthcare, research, and industrial settings. What You'll Do
Market Research & Strategy Conduct in-depth market research to assess
total addressable markets (TAM)
across a breadth of healthcare, industrial, government and other serviceable verticals including - hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices. Evaluate emerging opportunities in new verticals, including
international markets, Department of Energy and other government applications, and industrial dosimetry . Develop market sizing, competitive analysis, and customer segmentation to inform strategic decisions. Existing Products & Services Refine and maintain
sales tools, collateral, website content, and messaging
to ensure alignment with customer needs and industry trends. Partner with Sales Enablement to update presentations, training materials, and case studies. Ensure consistent messaging and positioning across all channels. New Product Development & Launch Collaborate with product management and R&D to support
new product development , including:
Pricing strategy and revenue forecasting. Market positioning and differentiation. Development of sales enablement tools and launch campaigns.
Lead go-to-market execution for product rollouts, including
website content, outbound messaging, and promotional campaigns . Global Market Expansion Research and validate new market opportunities in
international regions
(Europe, Latin America) and additional sectors. Develop entry strategies, including regulatory considerations, pricing models, and localized messaging. Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA a plus). 5+ years of experience in
product marketing, B2B marketing, or related roles . Proven success in
market research, go-to-market strategy, and product launches . Strong understanding of
healthcare and/or industrial markets
preferred. Excellent communication and storytelling skills, with the ability to simplify complex concepts. Experience working cross-functionally with
sales, product, R&D, and leadership teams . Ability to manage multiple projects and prioritize in a fast-paced environment. Why Join Us?
Be part of a mission-driven company dedicated to
radiation safety and worker protection . Collaborate with a passionate team shaping the future of radiation detection solutions. Opportunity to expand products into
new global markets
with significant growth potential. Voluntary Supplemental Insurance Generous PTO: 120 Hours your First Year! Sick time 13 Holidays Company Paid Life Insurance & Short-Term Disability Company Paid Parental Leave 401K Ready to make an impact? Apply today and help us shape the future of dosimetry & radiation protection!
#J-18808-Ljbffr
Radiation Detection Company is a trusted leader in dosimetry services, providing reliable radiation monitoring solutions to healthcare providers, research institutions, and industrial clients. We are committed to protecting workers and advancing radiation safety worldwide. US-Based | Remote and Hybrid Friendly Austin Area Preferred. About the Role
We are seeking a highly motivated and strategic
Product Marketing Manager
to lead new product roll out, market research, go-to-market strategy, and product marketing initiatives across diverse verticals. This role will drive the positioning, messaging, and market growth for our existing suite of services while shaping the introduction of new products to expand into both domestic and international markets. The ideal candidate combines analytical rigor with creative storytelling, has a deep understanding of B2B marketing dynamics, and is passionate about serving customers in healthcare, research, and industrial settings. What You'll Do
Market Research & Strategy Conduct in-depth market research to assess
total addressable markets (TAM)
across a breadth of healthcare, industrial, government and other serviceable verticals including - hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices. Evaluate emerging opportunities in new verticals, including
international markets, Department of Energy and other government applications, and industrial dosimetry . Develop market sizing, competitive analysis, and customer segmentation to inform strategic decisions. Existing Products & Services Refine and maintain
sales tools, collateral, website content, and messaging
to ensure alignment with customer needs and industry trends. Partner with Sales Enablement to update presentations, training materials, and case studies. Ensure consistent messaging and positioning across all channels. New Product Development & Launch Collaborate with product management and R&D to support
new product development , including:
Pricing strategy and revenue forecasting. Market positioning and differentiation. Development of sales enablement tools and launch campaigns.
Lead go-to-market execution for product rollouts, including
website content, outbound messaging, and promotional campaigns . Global Market Expansion Research and validate new market opportunities in
international regions
(Europe, Latin America) and additional sectors. Develop entry strategies, including regulatory considerations, pricing models, and localized messaging. Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA a plus). 5+ years of experience in
product marketing, B2B marketing, or related roles . Proven success in
market research, go-to-market strategy, and product launches . Strong understanding of
healthcare and/or industrial markets
preferred. Excellent communication and storytelling skills, with the ability to simplify complex concepts. Experience working cross-functionally with
sales, product, R&D, and leadership teams . Ability to manage multiple projects and prioritize in a fast-paced environment. Why Join Us?
Be part of a mission-driven company dedicated to
radiation safety and worker protection . Collaborate with a passionate team shaping the future of radiation detection solutions. Opportunity to expand products into
new global markets
with significant growth potential. Voluntary Supplemental Insurance Generous PTO: 120 Hours your First Year! Sick time 13 Holidays Company Paid Life Insurance & Short-Term Disability Company Paid Parental Leave 401K Ready to make an impact? Apply today and help us shape the future of dosimetry & radiation protection!
#J-18808-Ljbffr