Paid Search Strategist
TRG, Dallas, TX, United States
Description
TRG is seeking a driven and knowledgeable media strategist to join our paid search team of bright, energetic professionals at the forefront of the digital media landscape. The media strategist will report to the associate director of paid search and work with the team to develop and implement effective paid search advertising campaigns across an array of clients.
What You'll Be Doing
Execute paid search strategy and align team goals with business objectives Provide strategic insights to paid search team to improve keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management, and reporting tools Use successful bidding strategies and effective keyword management on pay-per-click search engines to hit target-acquisition volume goals and efficiency metrics (e.g., cost per action, cost per lead) Provide detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency Actively lead testing and analyze keywords, copy, and landing pages to increase return on investment and drive incremental volume What You're Good At
Able to understand and speak to paid search strategies Skills to implement and execute campaign builds within various search engines and/or bidding platforms Committed to and contributes toward the continued innovation of agency processes, thinking, and approaches Able to provide positive input and thoughtful feedback in a way that improves productivity and team morale An inclusive, culture-focused, values-based team member who's ready and eager to contribute What You Have in Your Background
Bachelor's degree or a wide range of education and life experiences - the ideal candidate combines an understanding of people and culture. One to three years of experience with paid search engine advertising, or an eagerness to learn Understanding of digital marketing channels, strategies, and best practices Proficiency in Google Ads, Microsoft Ads, third-party bid management platforms (SA360, Skai, etc.), analytics platforms (Google Analytics, Adobe Analytics, etc.), Microsoft Excel, PowerPoint, and/or Keynote is preferred Strong written and oral communication skills Highly detail-oriented, with strong analytical and organizational skills Experience with agency media tools preferred (Mediatools, Mediaocean/Prisma/Spectra, Kantar, ad intel, Telmar, Comscore, Sizmek) Industry and technology certifications preferred (Google Skillshop, Skai, Excel, etc.)
TRG is seeking a driven and knowledgeable media strategist to join our paid search team of bright, energetic professionals at the forefront of the digital media landscape. The media strategist will report to the associate director of paid search and work with the team to develop and implement effective paid search advertising campaigns across an array of clients.
What You'll Be Doing
Execute paid search strategy and align team goals with business objectives Provide strategic insights to paid search team to improve keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management, and reporting tools Use successful bidding strategies and effective keyword management on pay-per-click search engines to hit target-acquisition volume goals and efficiency metrics (e.g., cost per action, cost per lead) Provide detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency Actively lead testing and analyze keywords, copy, and landing pages to increase return on investment and drive incremental volume What You're Good At
Able to understand and speak to paid search strategies Skills to implement and execute campaign builds within various search engines and/or bidding platforms Committed to and contributes toward the continued innovation of agency processes, thinking, and approaches Able to provide positive input and thoughtful feedback in a way that improves productivity and team morale An inclusive, culture-focused, values-based team member who's ready and eager to contribute What You Have in Your Background
Bachelor's degree or a wide range of education and life experiences - the ideal candidate combines an understanding of people and culture. One to three years of experience with paid search engine advertising, or an eagerness to learn Understanding of digital marketing channels, strategies, and best practices Proficiency in Google Ads, Microsoft Ads, third-party bid management platforms (SA360, Skai, etc.), analytics platforms (Google Analytics, Adobe Analytics, etc.), Microsoft Excel, PowerPoint, and/or Keynote is preferred Strong written and oral communication skills Highly detail-oriented, with strong analytical and organizational skills Experience with agency media tools preferred (Mediatools, Mediaocean/Prisma/Spectra, Kantar, ad intel, Telmar, Comscore, Sizmek) Industry and technology certifications preferred (Google Skillshop, Skai, Excel, etc.)