Staff Product Marketing Manager, Auth0 Solutions
Okta, Bellevue, WA, United States
Overview
Get to know Okta. Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.
Job Summary: As a
Staff Solution Product Marketing Manager
you will lead the go-to-market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross-functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth0.
This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject-matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth0.
Key Responsibilities
Go-to-Market Leadership
Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
Positioning & Messaging
Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
Market Analysis
Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
Enablement
Partner with enablement to ensure a consistent enablement cadence.
Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams.
Partner with customer success teams to ensure alignment on messaging across customer success stories.
Demand Generation Support
Partner with demand generation teams to create targeted campaigns that are aligned with messaging
Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
Partner with DevRel and platform PMMs to support outreach in developer ecosystems (e.g., SDK adoption, API usage, open-source engagement).
Thought Leadership
Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
Build strong relationships with analysts and media to enhance Okta’s position in the market.
Performance Metrics
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives e.g. pitchbook utilization/feedback score, campaign performance, etc.
Continuously optimize strategies based on data and feedback.
Qualifications
Experience
8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Developer marketing experience strongly preferred
Proven track record of developing and executing go-to-market strategies that drive measurable business results.
Skills
Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
Strong analytical mindset with the ability to use data to inform decisions and measure success.
Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
Strong writing and presentation skills for both internal and external audiences.
Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
Knowledge
Familiarity with identity and access management, security solutions, or enterprise IT.
Deep understanding of market dynamics, buyer personas, and competitive landscapes.
Education
Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required).
The annual OTE range for candidates located in California, Colorado, Illinois, New York and Washington is between $147,000 USD - $221,000 USD. The compensation package may include equity where applicable, and benefits such as health, dental and vision insurance, 401(k), paid leave, and other plans as per policy. For Canada candidates, the annual OTE range is between $117,000 CAD - $175,000 CAD.
What you can look forward to as a Full-Time Okta employee:
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees. Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Job Summary: As a
Staff Solution Product Marketing Manager
you will lead the go-to-market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross-functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth0.
This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject-matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth0.
Key Responsibilities
Go-to-Market Leadership
Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
Positioning & Messaging
Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
Market Analysis
Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
Enablement
Partner with enablement to ensure a consistent enablement cadence.
Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams.
Partner with customer success teams to ensure alignment on messaging across customer success stories.
Demand Generation Support
Partner with demand generation teams to create targeted campaigns that are aligned with messaging
Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
Partner with DevRel and platform PMMs to support outreach in developer ecosystems (e.g., SDK adoption, API usage, open-source engagement).
Thought Leadership
Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
Build strong relationships with analysts and media to enhance Okta’s position in the market.
Performance Metrics
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives e.g. pitchbook utilization/feedback score, campaign performance, etc.
Continuously optimize strategies based on data and feedback.
Qualifications
Experience
8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Developer marketing experience strongly preferred
Proven track record of developing and executing go-to-market strategies that drive measurable business results.
Skills
Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
Strong analytical mindset with the ability to use data to inform decisions and measure success.
Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
Strong writing and presentation skills for both internal and external audiences.
Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
Knowledge
Familiarity with identity and access management, security solutions, or enterprise IT.
Deep understanding of market dynamics, buyer personas, and competitive landscapes.
Education
Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required).
The annual OTE range for candidates located in California, Colorado, Illinois, New York and Washington is between $147,000 USD - $221,000 USD. The compensation package may include equity where applicable, and benefits such as health, dental and vision insurance, 401(k), paid leave, and other plans as per policy. For Canada candidates, the annual OTE range is between $117,000 CAD - $175,000 CAD.
What you can look forward to as a Full-Time Okta employee:
Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees. Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr