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Media Coordinator

Gaia Inc, Louisville, CO, United States


We’re looking for an experienced Media Coordinator who thrives in a fast-paced agency environment and understands the balance between strategic thinking and flawless execution.In this role, you will serve as the bridge between media strategy and day-to-day activation — owning implementation, financial control, trafficking accuracy, and vendor coordination across online and offline channels. You’ll partner closely with planning, finance, and creative teams to ensure campaigns launch accurately, pace effectively, reconcile cleanly, and deliver against KPIs.This is an ideal opportunity for a current agency Media Coordinator who enjoys being hands-on in platforms, detail-oriented with billing, and proactive in identifying optimization and process improvements.What You’ll DoMedia Control, Trafficking & ComplianceCreate and manage Insertion Orders (IOs) in the AD systemMonitor and verify payment terms tied to media authorizationsTrack media spend against budget using billing trackers and platform dataMaintain accurate weekly/monthly budget reporting, including pacing, variances, and forecastingReconcile delivery vs. contracted placements and ensure IOs align with invoicesUphold accuracy and excellence in the billing process in coordination with marketing finance and media agenciesOwn the end-to-end trafficking workflow between external media agencies and our in-house creative studio, ensuring assets, specs, timelines, and approvals are alignedCoordinate the exchange of creative materials, technical requirements, and campaign documentation to guarantee seamless activationQA creative assets prior to launch to ensure platform compliance and accurate executionCampaign Activation & OptimizationImplement campaigns across digital platforms (Google Ads, Meta, TikTok)Prepare, QA, and validate creative assets to meet platform specifications and trafficking requirementsManage campaign launches, trafficking documentation, and IO distributionMonitor daily pacing and performance to ensure alignment with KPIsIdentify trafficking discrepancies or delivery issues and secure proper makegoods/compensation (TRP, budget, audience levels)Build audiences and manage targeting parameters as requiredCross-Functional CollaborationSupport tactical media planning globally by liaising with media agencies and international partners, requesting and evaluating campaignsPartner with strategy, agency, creative, and planning teams to translate media plans into executable workflowsMaintain organized documentation across billing trackers, creative systems, and briefing processesContribute to weekly presentation materials and campaign reporting weeklyWhat You BringCurrent or recent agency experience as a Media Coordinator or similar activation roleStrong understanding of digital trafficking, pacing, and billing workflowsKnowledge of online media fundamentalsHigh attention to detail and strong financial accuracyExperience using Airtable (or similar), Google Analytics, Google Suite, and other workflow technologyAbility to manage multiple campaigns and deadlines simultaneouslyClear and confident communication skills