Marketing Coordinator
Techcompass, Alpharetta, GA, United States
This is a hands-on, multi-functional role ideal for a creative self-starter who can manage both strategy and execution. The Marketing Coordinator will play a key role in building community engagement, developing inbound opportunities, and strengthening TechCompass’s voice as a trusted cybersecurity advisory firm.
Ideal Candidate Profile We’re looking for a proactive and organized marketing professional who thrives in a fast-moving environment and can balance creative storytelling with structured campaign management. The ideal candidate is:
Marketing-savvy:
Has 2–4+ years of experience in B2B marketing, ideally within cybersecurity, IT, SaaS, or professional services. Comfortable managing digital channels, social media, and campaigns with measurable outcomes.
Strategic and creative:
Understands how to craft narratives that connect with SMB and mid-market audiences. Can translate technical topics into accessible, engaging stories and visuals.
Digital-first:
Skilled in LinkedIn content management, website publishing (WordPress, Webflow, or similar), and using digital tools for scheduling, analytics, and automation.
Community-minded:
Enjoys building networks and engagement. Can manage podcasts, webinars, and events that attract both clients and industry peers.
Analytical and results‑driven:
Uses data to track performance, improve campaigns, and report progress. Experienced with basic CRM, analytics dashboards, or ad platforms.
Organized and self‑managing:
Able to manage multiple projects and deadlines independently, maintaining consistent output across channels.
Collaborative:
Works closely with the founder, partners, and contractors to align marketing with business goals. Communicates clearly and consistently.
Bonus if the candidate has:
Experience managing podcasts or coordinating guest outreach
Familiarity with paid social and lead generation campaigns (LinkedIn Ads, Google Ads, HubSpot, etc.)
Content creation experience (graphic design, short‑form video, or writing blogs/newsletters)
Key Responsibilities Social Media Management
Manage both the founder’s and TechCompass’s LinkedIn presence
Develop a consistent posting calendar with thought leadership, podcast clips, event promotions, and service highlights
Engage with community comments, shares, and messages to build audience trust and reach
Podcast Coordination
Plan, schedule, and coordinate guests for the Securing the Future podcast
Manage outreach, booking, recording logistics, and follow‑up posts
Collaborate on podcast promotion through social posts, clips, and newsletters
Website and Content Management
Maintain and update the TechCompass website (Webflow or WordPress)
Publish blogs, case studies, and interactive content such as quizzes and readiness checklists
Optimize pages for SEO and lead capture
Events and Webinars
Plan and promote quarterly webinars, local meetups, and partner events
Coordinate logistics, registrations, and follow‑up engagement
Lead Generation and Campaigns
Execute targeted LinkedIn and email campaigns to drive inbound leads
Manage ad spend and performance tracking
Develop audience lists, workflows, and A/B tests to refine outreach
Community Building
Grow TechCompass’s contact and partner network across cybersecurity and VC/PE communities
Build engagement pipelines for prospects, guests, and influencers
Analytics and Reporting
Track social, website, and campaign performance
Provide regular summaries of KPIs, engagement growth, and ROI metrics
Compensation and Structure This is a foundational marketing role with opportunity for growth as the company scales its brand and media presence.
Base Salary:
~$55,000 – $65,000 (based on experience)
Bonus:
Performance‑based bonus tied to growth metrics (followers, engagement, leads generated)
Structure:
Open to W2 employee or 1099 contractor depending on fit
Growth Path:
Potential to evolve into Marketing Specialist and Manager role as function expands
At TechCompass, we help businesses use technology securely and strategically. We guide teams through practical security decisions, prioritize the right investments, and deliver clear, effective solutions that reduce risk and support long‑term growth.
#J-18808-Ljbffr
Ideal Candidate Profile We’re looking for a proactive and organized marketing professional who thrives in a fast-moving environment and can balance creative storytelling with structured campaign management. The ideal candidate is:
Marketing-savvy:
Has 2–4+ years of experience in B2B marketing, ideally within cybersecurity, IT, SaaS, or professional services. Comfortable managing digital channels, social media, and campaigns with measurable outcomes.
Strategic and creative:
Understands how to craft narratives that connect with SMB and mid-market audiences. Can translate technical topics into accessible, engaging stories and visuals.
Digital-first:
Skilled in LinkedIn content management, website publishing (WordPress, Webflow, or similar), and using digital tools for scheduling, analytics, and automation.
Community-minded:
Enjoys building networks and engagement. Can manage podcasts, webinars, and events that attract both clients and industry peers.
Analytical and results‑driven:
Uses data to track performance, improve campaigns, and report progress. Experienced with basic CRM, analytics dashboards, or ad platforms.
Organized and self‑managing:
Able to manage multiple projects and deadlines independently, maintaining consistent output across channels.
Collaborative:
Works closely with the founder, partners, and contractors to align marketing with business goals. Communicates clearly and consistently.
Bonus if the candidate has:
Experience managing podcasts or coordinating guest outreach
Familiarity with paid social and lead generation campaigns (LinkedIn Ads, Google Ads, HubSpot, etc.)
Content creation experience (graphic design, short‑form video, or writing blogs/newsletters)
Key Responsibilities Social Media Management
Manage both the founder’s and TechCompass’s LinkedIn presence
Develop a consistent posting calendar with thought leadership, podcast clips, event promotions, and service highlights
Engage with community comments, shares, and messages to build audience trust and reach
Podcast Coordination
Plan, schedule, and coordinate guests for the Securing the Future podcast
Manage outreach, booking, recording logistics, and follow‑up posts
Collaborate on podcast promotion through social posts, clips, and newsletters
Website and Content Management
Maintain and update the TechCompass website (Webflow or WordPress)
Publish blogs, case studies, and interactive content such as quizzes and readiness checklists
Optimize pages for SEO and lead capture
Events and Webinars
Plan and promote quarterly webinars, local meetups, and partner events
Coordinate logistics, registrations, and follow‑up engagement
Lead Generation and Campaigns
Execute targeted LinkedIn and email campaigns to drive inbound leads
Manage ad spend and performance tracking
Develop audience lists, workflows, and A/B tests to refine outreach
Community Building
Grow TechCompass’s contact and partner network across cybersecurity and VC/PE communities
Build engagement pipelines for prospects, guests, and influencers
Analytics and Reporting
Track social, website, and campaign performance
Provide regular summaries of KPIs, engagement growth, and ROI metrics
Compensation and Structure This is a foundational marketing role with opportunity for growth as the company scales its brand and media presence.
Base Salary:
~$55,000 – $65,000 (based on experience)
Bonus:
Performance‑based bonus tied to growth metrics (followers, engagement, leads generated)
Structure:
Open to W2 employee or 1099 contractor depending on fit
Growth Path:
Potential to evolve into Marketing Specialist and Manager role as function expands
At TechCompass, we help businesses use technology securely and strategically. We guide teams through practical security decisions, prioritize the right investments, and deliver clear, effective solutions that reduce risk and support long‑term growth.
#J-18808-Ljbffr