VP Marketing, Pravana & Zotos Professional— United States, Culver City, CA, Henk
Henkel Mexicana, Stamford, CT, United States
Consumer Brands Marketing | United States, Culver City, CA | Full Time Regular
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do The Vice President of Marketing for Pravana and Zotos Professional is a strategic leader responsible for shaping long‑term brand vision, accelerating category leadership, and driving measurable growth. This leader oversees the full marketing ecosystem, including brand strategy, creative development, new product innovation, digital acceleration, and go‑to‑market execution. The VP Marketing ensures Pravana and Zotos deliver culturally relevant storytelling, breakthrough campaigns, and differentiated innovation that elevates our position with hair professionals and next‑generation prosumers.
Brand Strategy and Vision
Refine and advance brand strategy, positioning, and architecture for Pravana and Zotos within the professional and prosumer landscape
Evolve brand identity, visual guidelines, and messaging frameworks that reinforce brand equity
Lead annual brand planning, translating business goals into clear marketing strategies
Serve as brand guardian, ensuring consistency and excellence across all touchpoints
Develop deep consumer understanding and translate insights into actionable strategies
New Product Development & Innovation Leadership
Lead end-to-end NPD strategy from opportunity identification to launch execution
Build a future-focused innovation pipeline across brands, balancing renovation, line extensions, and disruptive new platforms
Use consumer insights, stylist feedback, trend forecasting, and competitive analysis to guide product concepting
Oversee claims strategy, product positioning, naming, packaging design direction, and launch readiness
Ensure new products reinforce brand equities and address emerging professional and prosumer needs
Integrated Marketing Campaigns
Oversee development of 360° campaigns that bring product launches, hero franchises, and brand equities to life
Drive creative excellence across visual storytelling, brand voice, and asset creation
Partner closely with Creative, Digital, and Sales to deliver cohesive storytelling across all touchpoints
Optimize campaigns for both the stylist journey (in salon, distribution) and the consumer journey (search, social, retail, e commerce) to drive sell through
Lead all earned, owned, and paid brand channels including social strategy and content development, influencer, artist and ambassador programs, PR and media relations, brand partnerships, and collaborations
What makes you a good fit
12+ years of progressive marketing leadership experience in professional hair, beauty, or consumer brands
Expertise in brand management, innovation strategy, digital marketing, and integrated campaign development
Strong background in omnichannel marketing across professional distribution, retail, and DTC
Demonstrates agility, resilience, and ability to lead through change in fast paced environments
Strong strategic thinking, analytical capability, and problem-solving skills, with the ability to translate insights into actionable, high impact plans
Exceptional communication skills, executive presence, and the ability to influence senior stakeholders
Strong financial acumen and experience managing multi-million-dollar budgets
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do The Vice President of Marketing for Pravana and Zotos Professional is a strategic leader responsible for shaping long‑term brand vision, accelerating category leadership, and driving measurable growth. This leader oversees the full marketing ecosystem, including brand strategy, creative development, new product innovation, digital acceleration, and go‑to‑market execution. The VP Marketing ensures Pravana and Zotos deliver culturally relevant storytelling, breakthrough campaigns, and differentiated innovation that elevates our position with hair professionals and next‑generation prosumers.
Brand Strategy and Vision
Refine and advance brand strategy, positioning, and architecture for Pravana and Zotos within the professional and prosumer landscape
Evolve brand identity, visual guidelines, and messaging frameworks that reinforce brand equity
Lead annual brand planning, translating business goals into clear marketing strategies
Serve as brand guardian, ensuring consistency and excellence across all touchpoints
Develop deep consumer understanding and translate insights into actionable strategies
New Product Development & Innovation Leadership
Lead end-to-end NPD strategy from opportunity identification to launch execution
Build a future-focused innovation pipeline across brands, balancing renovation, line extensions, and disruptive new platforms
Use consumer insights, stylist feedback, trend forecasting, and competitive analysis to guide product concepting
Oversee claims strategy, product positioning, naming, packaging design direction, and launch readiness
Ensure new products reinforce brand equities and address emerging professional and prosumer needs
Integrated Marketing Campaigns
Oversee development of 360° campaigns that bring product launches, hero franchises, and brand equities to life
Drive creative excellence across visual storytelling, brand voice, and asset creation
Partner closely with Creative, Digital, and Sales to deliver cohesive storytelling across all touchpoints
Optimize campaigns for both the stylist journey (in salon, distribution) and the consumer journey (search, social, retail, e commerce) to drive sell through
Lead all earned, owned, and paid brand channels including social strategy and content development, influencer, artist and ambassador programs, PR and media relations, brand partnerships, and collaborations
What makes you a good fit
12+ years of progressive marketing leadership experience in professional hair, beauty, or consumer brands
Expertise in brand management, innovation strategy, digital marketing, and integrated campaign development
Strong background in omnichannel marketing across professional distribution, retail, and DTC
Demonstrates agility, resilience, and ability to lead through change in fast paced environments
Strong strategic thinking, analytical capability, and problem-solving skills, with the ability to translate insights into actionable, high impact plans
Exceptional communication skills, executive presence, and the ability to influence senior stakeholders
Strong financial acumen and experience managing multi-million-dollar budgets
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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