Content Designer/ Sr Content Designer, UX
American Airlines, Fort Worth, TX, United States
Intro
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! Why you'll love this job
This job is a member of the Digital Customer Experience team within the Customer Experience Organization at American Airlines. We are a multidisciplinary UX team that drives the user experience for both customer and employee-facing applications. In this position, you will plan, create and manage content across multiple digital channels. The UX Content Designer has a deep understanding of content planning, tone-of-voice, style and formatting needed to maintain consistency and brand identity. You will partner with UX Product Designers and product teams to provide relevant, customer-focused content based on understanding of our customers\' and team members\' behaviors, needs and pain points. What you\'ll do
This list reflects the current job; additional essential functions may exist. Management will modify the job or require other tasks as appropriate, observing any legal obligations including collective bargaining obligations. Provide content strategy in partnership with Product Designers and Product Owners to ensure relevant content is delivered contextually. Create and edit relevant, customer-focused content for multiple digital channels. Collaborate on a content roadmap and conduct content audits. Establish and maintain operational processes and procedures for managing content requests and delivery. Lead content governance and implementation of best practices at an enterprise level. Maintain tone-of-voice, style and formatting needed to ensure consistency and brand identity. Work with product stakeholders and bring them along as you provide content to ensure messaging is optimized and successful. Coach and mentor others on content strategy best practices. Participate in user research and design activities to understand and analyze the performance of content, identify areas for improvement and optimize messaging. All you\'ll need for success
Minimum Qualifications – Education & Prior Job Experience Bachelor\'s degree in English, journalism, technical writing or equivalent experience / training 3+ years creating and executing digital content strategy across multiple channels Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation message, taxonomy and SEO Experience using a content management system including knowledge of basic HTML, CSS and JavaScript Preferred Qualifications – Education & Prior Job Experience Master\'s degree in English, journalism or technical writing Experience using a content or knowledge management system and agent facing applications Experience with technical projects involving AI / machine learning Travel industry experience Skills, Licenses, and Certifications Superior writing, editing and proofreading skills; understanding of the importance of clear and concise communication for digital channels A proven track record of collaboration across product and UX teams; ability to translate complex concepts into easy-to-understand interactive experiences A passion for creating great digital user experiences with actionable knowledge of the digital landscape; continuous learning in industry and user trends, emerging technologies and best practices Ability to advocate for effective and user-friendly communication, articulate the importance of consistent messaging across multiple channels, make the case for a strategic approach to content delivery and influence decision makers What you\'ll get
Feel free to take advantage of all that American Airlines has to offer: Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. We also offer virtual doctor visits, flexible spending accounts and more. Wellness Programs: Our wellness programs provide you with all the right tools, resources and support you need. 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. Additional Benefits: Other benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more Feel free to be yourself at American
Inclusion and diversity are the foundation of our dynamic workforce. Our Employee Resource Groups focus on connecting our team members to customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment. Cities : Fort Worth - TX Requisition ID : 84314 aa.com Privacy Policy View All Jobs Accessibility Policy EEO - Affirmative Action Policy Discrimination and all unlawful harassment in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. We support and obey laws that prohibit discrimination everywhere we do business. American Airlines, Inc. fully considers all qualified applicants including those with a criminal history. ©2025, American Airlines, Inc. We are excited you\'re interested in beginning your career journey with us. All applications will only be submitted through this site, and we will never require payment at any time during the application process.
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Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! Why you'll love this job
This job is a member of the Digital Customer Experience team within the Customer Experience Organization at American Airlines. We are a multidisciplinary UX team that drives the user experience for both customer and employee-facing applications. In this position, you will plan, create and manage content across multiple digital channels. The UX Content Designer has a deep understanding of content planning, tone-of-voice, style and formatting needed to maintain consistency and brand identity. You will partner with UX Product Designers and product teams to provide relevant, customer-focused content based on understanding of our customers\' and team members\' behaviors, needs and pain points. What you\'ll do
This list reflects the current job; additional essential functions may exist. Management will modify the job or require other tasks as appropriate, observing any legal obligations including collective bargaining obligations. Provide content strategy in partnership with Product Designers and Product Owners to ensure relevant content is delivered contextually. Create and edit relevant, customer-focused content for multiple digital channels. Collaborate on a content roadmap and conduct content audits. Establish and maintain operational processes and procedures for managing content requests and delivery. Lead content governance and implementation of best practices at an enterprise level. Maintain tone-of-voice, style and formatting needed to ensure consistency and brand identity. Work with product stakeholders and bring them along as you provide content to ensure messaging is optimized and successful. Coach and mentor others on content strategy best practices. Participate in user research and design activities to understand and analyze the performance of content, identify areas for improvement and optimize messaging. All you\'ll need for success
Minimum Qualifications – Education & Prior Job Experience Bachelor\'s degree in English, journalism, technical writing or equivalent experience / training 3+ years creating and executing digital content strategy across multiple channels Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation message, taxonomy and SEO Experience using a content management system including knowledge of basic HTML, CSS and JavaScript Preferred Qualifications – Education & Prior Job Experience Master\'s degree in English, journalism or technical writing Experience using a content or knowledge management system and agent facing applications Experience with technical projects involving AI / machine learning Travel industry experience Skills, Licenses, and Certifications Superior writing, editing and proofreading skills; understanding of the importance of clear and concise communication for digital channels A proven track record of collaboration across product and UX teams; ability to translate complex concepts into easy-to-understand interactive experiences A passion for creating great digital user experiences with actionable knowledge of the digital landscape; continuous learning in industry and user trends, emerging technologies and best practices Ability to advocate for effective and user-friendly communication, articulate the importance of consistent messaging across multiple channels, make the case for a strategic approach to content delivery and influence decision makers What you\'ll get
Feel free to take advantage of all that American Airlines has to offer: Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network. Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. We also offer virtual doctor visits, flexible spending accounts and more. Wellness Programs: Our wellness programs provide you with all the right tools, resources and support you need. 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year. Additional Benefits: Other benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more Feel free to be yourself at American
Inclusion and diversity are the foundation of our dynamic workforce. Our Employee Resource Groups focus on connecting our team members to customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment. Cities : Fort Worth - TX Requisition ID : 84314 aa.com Privacy Policy View All Jobs Accessibility Policy EEO - Affirmative Action Policy Discrimination and all unlawful harassment in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. We support and obey laws that prohibit discrimination everywhere we do business. American Airlines, Inc. fully considers all qualified applicants including those with a criminal history. ©2025, American Airlines, Inc. We are excited you\'re interested in beginning your career journey with us. All applications will only be submitted through this site, and we will never require payment at any time during the application process.
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