Strategist, Digital Advertising
Advance Local, Mechanicsburg, PA, United States
Job Description
Catalyst IQ , launching January 2026, is a new digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
Catalyst IQ is hiring a
Digital Advertising Specialist
.
The role of a Digital Advertising Specialist is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
Creation and ongoing management of digital advertising campaigns, including:
Budgeting and Bid Management
Ad copy/keyword/targeting updates
In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
Analyzing data and acting upon it to improve account performance
Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms
Changes to abide by client requests/needs/new services
Updates to campaigns from global account analysis
Cross team and client collaboration, including but not limited to:
Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making
Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution
Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
Act as a reliable training resource to other team members, including, but not limited to:
Facilitate development of newer team members
Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.
Other functions include:
Updating ad creative
Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance
Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability
Qualifications
Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
Must be proficient in spelling and grammar utilization
A strong mathematical background is strongly preferred
Must be comfortable working with large data sets
A keen attention to detail is strongly preferred
Ability to speak up/callout issues when they arise is strongly preferred
Ability to present reports/findings to clients is strongly preferred
Self-starter and proactive approach to their responsibilities is highly preferred
Education and Experience
Bachelor's degree in a related field or equivalent job experience required
Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
Minimum 2 years working in GA4 required
Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred
Less than 5% travel required
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
Catalyst IQ , launching January 2026, is a new digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
Catalyst IQ is hiring a
Digital Advertising Specialist
.
The role of a Digital Advertising Specialist is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
Creation and ongoing management of digital advertising campaigns, including:
Budgeting and Bid Management
Ad copy/keyword/targeting updates
In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
Analyzing data and acting upon it to improve account performance
Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms
Changes to abide by client requests/needs/new services
Updates to campaigns from global account analysis
Cross team and client collaboration, including but not limited to:
Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making
Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution
Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
Act as a reliable training resource to other team members, including, but not limited to:
Facilitate development of newer team members
Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.
Other functions include:
Updating ad creative
Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance
Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability
Qualifications
Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
Must be proficient in spelling and grammar utilization
A strong mathematical background is strongly preferred
Must be comfortable working with large data sets
A keen attention to detail is strongly preferred
Ability to speak up/callout issues when they arise is strongly preferred
Ability to present reports/findings to clients is strongly preferred
Self-starter and proactive approach to their responsibilities is highly preferred
Education and Experience
Bachelor's degree in a related field or equivalent job experience required
Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
Minimum 2 years working in GA4 required
Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred
Less than 5% travel required
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.