Paid Social Strategist

Overview TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you’ll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You’ll work across today’s leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.

Responsibilities

Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels

Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth

Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation

Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy

Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing

Manage creative testing frameworks to identify high-performing messaging, visuals, and formats

Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging

Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals

Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale

Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable

Analyze performance data and provide clear insights and actionable recommendations

Create reporting dashboards and performance summaries for internal teams and clients

Communicate campaign strategy, results, and optimization plans clearly and confidently.

Professional Skills & Qualifications

Bachelor’s degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)

3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager

Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing

Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing

Familiarity with modern attribution models and cross-channel measurement

Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting

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