Marketing Specialist
DevRabbit IT Solutions, San Francisco, CA, United States
Overview
Marketing Manager – Growth & Lead Automation
Location:
Sacramento or Austin
Level:
Mid–Senior (scope scales with experience)
Role Summary We are looking for a
hands-on Marketing Manager
who specializes in
lead automation and scalable demand generation . This role is not about building a large marketing team—it’s about using modern tools and data to
automate lead sourcing, enrichment, outreach, and handoff to sales .
You will work directly with leadership to define target customers and outcomes, then
design and run automated lead engines
using best-in-class tools such as
Clay.com , CRM platforms, and outbound systems.
This role is ideal for someone who thinks like a
growth engineer : technical, data-driven, and highly execution-focused.
Core Responsibilities
Design and operate automated lead-generation workflows using tools like
Clay.com
Build ICP-based prospecting engines (industry, role, firmographics, intent signals)
Enrich, score, and segment leads automatically for outbound and ABM campaigns
Reduce manual effort through automation—not headcount
Campaign Execution (Automated & Scalable)
Launch and manage automated outbound campaigns (email, LinkedIn, sequencing)
Integrate Clay outputs into CRM and sales workflows
Coordinate closely with sales to ensure clean handoff and fast follow-up
Continuously test messaging, targeting, and sequences
Data, Analytics & Optimization
Track lead quality, conversion rates, meetings booked, and pipeline impact
Optimize based on performance data, not assumptions
Build simple dashboards to show what’s working and why
Eliminate low-ROI activities quickly
Webinars, Events & Amplification (Secondary)
Support webinars, conferences, and campaigns by automating invite lists, follow-up, and nurturing
Use automation to maximize ROI from events without heavy manual coordination
Required Qualifications
3–8+ years of experience in
B2B growth marketing, demand gen, or marketing ops
Hands-on experience with
lead automation tools
(Clay.com strongly preferred)
Strong understanding of ICPs, segmentation, and outbound motion
Comfortable owning systems end-to-end (no hand-holding)
Data-driven mindset with strong operational discipline
Preferred Qualifications
Experience in
SaaS, iPaaS, or B2B technology
Familiarity with tools like Clay, HubSpot, Salesforce, Apollo, Outreach, Salesloft, 6sense, or similar
Experience supporting sales-led or ABM-driven GTM motions
Ability to work in fast-moving, founder-led environments
What Success Looks Like
Automated lead systems consistently feed sales with qualified prospects
Sales spends more time selling, less time prospecting
Clear visibility into lead performance and ROI
Marketing scales without adding headcount
Campaigns are launched quickly and improved continuously
Why This Role Matters This role is a
force multiplier
for revenue. You’ll be given:
Clear goals and direct access to leadership
Ownership of the growth stack and lead automation strategy
Freedom to use the best tools available—without bureaucracy
Ideal Candidate Mindset
“How do I automate this?” is your default question
You prefer systems over spreadsheets
You care about
meetings booked and pipeline , not vanity metrics
You can build, break, and rebuild fast
#J-18808-Ljbffr
Location:
Sacramento or Austin
Level:
Mid–Senior (scope scales with experience)
Role Summary We are looking for a
hands-on Marketing Manager
who specializes in
lead automation and scalable demand generation . This role is not about building a large marketing team—it’s about using modern tools and data to
automate lead sourcing, enrichment, outreach, and handoff to sales .
You will work directly with leadership to define target customers and outcomes, then
design and run automated lead engines
using best-in-class tools such as
Clay.com , CRM platforms, and outbound systems.
This role is ideal for someone who thinks like a
growth engineer : technical, data-driven, and highly execution-focused.
Core Responsibilities
Design and operate automated lead-generation workflows using tools like
Clay.com
Build ICP-based prospecting engines (industry, role, firmographics, intent signals)
Enrich, score, and segment leads automatically for outbound and ABM campaigns
Reduce manual effort through automation—not headcount
Campaign Execution (Automated & Scalable)
Launch and manage automated outbound campaigns (email, LinkedIn, sequencing)
Integrate Clay outputs into CRM and sales workflows
Coordinate closely with sales to ensure clean handoff and fast follow-up
Continuously test messaging, targeting, and sequences
Data, Analytics & Optimization
Track lead quality, conversion rates, meetings booked, and pipeline impact
Optimize based on performance data, not assumptions
Build simple dashboards to show what’s working and why
Eliminate low-ROI activities quickly
Webinars, Events & Amplification (Secondary)
Support webinars, conferences, and campaigns by automating invite lists, follow-up, and nurturing
Use automation to maximize ROI from events without heavy manual coordination
Required Qualifications
3–8+ years of experience in
B2B growth marketing, demand gen, or marketing ops
Hands-on experience with
lead automation tools
(Clay.com strongly preferred)
Strong understanding of ICPs, segmentation, and outbound motion
Comfortable owning systems end-to-end (no hand-holding)
Data-driven mindset with strong operational discipline
Preferred Qualifications
Experience in
SaaS, iPaaS, or B2B technology
Familiarity with tools like Clay, HubSpot, Salesforce, Apollo, Outreach, Salesloft, 6sense, or similar
Experience supporting sales-led or ABM-driven GTM motions
Ability to work in fast-moving, founder-led environments
What Success Looks Like
Automated lead systems consistently feed sales with qualified prospects
Sales spends more time selling, less time prospecting
Clear visibility into lead performance and ROI
Marketing scales without adding headcount
Campaigns are launched quickly and improved continuously
Why This Role Matters This role is a
force multiplier
for revenue. You’ll be given:
Clear goals and direct access to leadership
Ownership of the growth stack and lead automation strategy
Freedom to use the best tools available—without bureaucracy
Ideal Candidate Mindset
“How do I automate this?” is your default question
You prefer systems over spreadsheets
You care about
meetings booked and pipeline , not vanity metrics
You can build, break, and rebuild fast
#J-18808-Ljbffr