Social Media Manager, Blink
myGwork - LGBTQ+ Business Community, Hawthorne, CA, United States
DESCRIPTION
The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.
RESPONSIBILITIES Social Channel Development & Execution:
Lead day to day operations of organic social media channels
Identify and optimize platform-specific content strategies for maximum reach and engagement
Lead competitive analysis and trend monitoring across social landscape
Define and track KPIs for measuring social media effectiveness
Content Creation & Management:
Manage content calendar development, scheduling, and publishing across all platforms
Lead development of platform-specific organic content (text, image, video, stories)
Support content development and strategy for social commerce channels, including TikTok Lives and TikTok Shop, in partnership with sales teams
Ensure consistent brand voice and messaging across all content
Support external vendor content creation and planning
Drive creative innovation and best practices across platforms
Community Engagement:
Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook
Lead day-to-day community engagement leveraging AI-powered response suggestions and sentiment monitoring
Identify and create engagement opportunities through proactive community outreach
Build and maintain relationships with key community members and brand advocates
Monitor and optimize community health metrics and engagement rates
Analytics & Performance Optimization:
Develop and maintain reporting frameworks, enhancing and iterating with AI
Monitor and analyze organic social media performance metrics
Provide actionable insights and optimization recommendations
Use AI-powered social listening tools to track brand sentiment and conversations
Present strategic findings and recommendations to leadership
Cross-Functional Leadership:
Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales
Collaborate with sales and customer service for social support initiatives
Guide content strategy across teams and channels
Mentor team members on social best practices and execution
Drive alignment across stakeholders and workstreams
BASIC QUALIFICATIONS 4+ years of marketing experience
Experience using data and metrics to drive actionable insights at scale
Experience coordinating cross-functional inputs, meeting deadlines, and effectively managing competing priorities
Proven track record of growing social channels and driving measurable business outcomes
Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation
Experience with social media management platforms, analytics tools, and AI-powered marketing technologies
Strong understanding of platform algorithms, trend spotting, content optimization, and community building
PREFERRED QUALIFICATIONS Track record of process innovation and efficiency improvements through technology adoption
Familiarity with generative AI platforms for marketing applications
Background in A/B testing and performance experimentation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company\'s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you\'re applying in isn\'t listed, please contact your Recruiting Partner.
BENEFITS
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 120,500.00 - 163,000.00 USD annually
#J-18808-Ljbffr
The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.
RESPONSIBILITIES Social Channel Development & Execution:
Lead day to day operations of organic social media channels
Identify and optimize platform-specific content strategies for maximum reach and engagement
Lead competitive analysis and trend monitoring across social landscape
Define and track KPIs for measuring social media effectiveness
Content Creation & Management:
Manage content calendar development, scheduling, and publishing across all platforms
Lead development of platform-specific organic content (text, image, video, stories)
Support content development and strategy for social commerce channels, including TikTok Lives and TikTok Shop, in partnership with sales teams
Ensure consistent brand voice and messaging across all content
Support external vendor content creation and planning
Drive creative innovation and best practices across platforms
Community Engagement:
Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook
Lead day-to-day community engagement leveraging AI-powered response suggestions and sentiment monitoring
Identify and create engagement opportunities through proactive community outreach
Build and maintain relationships with key community members and brand advocates
Monitor and optimize community health metrics and engagement rates
Analytics & Performance Optimization:
Develop and maintain reporting frameworks, enhancing and iterating with AI
Monitor and analyze organic social media performance metrics
Provide actionable insights and optimization recommendations
Use AI-powered social listening tools to track brand sentiment and conversations
Present strategic findings and recommendations to leadership
Cross-Functional Leadership:
Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales
Collaborate with sales and customer service for social support initiatives
Guide content strategy across teams and channels
Mentor team members on social best practices and execution
Drive alignment across stakeholders and workstreams
BASIC QUALIFICATIONS 4+ years of marketing experience
Experience using data and metrics to drive actionable insights at scale
Experience coordinating cross-functional inputs, meeting deadlines, and effectively managing competing priorities
Proven track record of growing social channels and driving measurable business outcomes
Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation
Experience with social media management platforms, analytics tools, and AI-powered marketing technologies
Strong understanding of platform algorithms, trend spotting, content optimization, and community building
PREFERRED QUALIFICATIONS Track record of process innovation and efficiency improvements through technology adoption
Familiarity with generative AI platforms for marketing applications
Background in A/B testing and performance experimentation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company\'s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you\'re applying in isn\'t listed, please contact your Recruiting Partner.
BENEFITS
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 120,500.00 - 163,000.00 USD annually
#J-18808-Ljbffr