Retention Marketing Manager
The Planet Group, Boston, MA, United States
Overview
The Planet Group's cybersecurity client is seeking a hybrid
Retention Marketing Manager
to join their team.
Location: Boston, MA (2 days a week on-site required)
Salary: $90,000-$100,000 (depending on experience) with bonus
Responsibilities
Customer Engagement & Retention: Develop and execute customer marketing strategies that improve retention, adoption, and satisfaction. Build lifecycle marketing campaigns across onboarding, renewal, and expansion stages.
Customer Advocacy & Storytelling: Create and scale customer advocacy programs, including testimonials, case studies and referrals. Produce customer-facing assets such as case studies, success stories, and video spotlights.
Expansion & Growth Support: Support upsell and cross-sell initiatives through targeted customer segmentation and messaging. Collaborate with Product and Sales on customer expansion campaigns and track program impact on pipeline influence and customer revenue growth.
Customer Communications & Community: Own customer communications including newsletters, product updates, and announcements. Ensure master communication calendar aligns with customer needs and product priorities.
Insights & Cross-Functional Collaboration: Partner closely with Product Marketing to translate customer feedback into value-driven messaging. Measure and report performance of customer marketing programs and initiatives.
Qualifications
4–7 years of experience in customer marketing, lifecycle marketing, or retention-focused roles.
Proven success building and executing customer engagement, advocacy, or retention programs.
Exceptional written and verbal communication skills, with an eye for value driven messaging.
Highly collaborative. Enjoys working cross-functionally and influencing across departments.
Familiarity with tools such as HubSpot, Salesforce, Gong, Outreach or other marketing automation platforms.
Data-driven mindset with strong reporting and analytical skills.
#J-18808-Ljbffr
Retention Marketing Manager
to join their team.
Location: Boston, MA (2 days a week on-site required)
Salary: $90,000-$100,000 (depending on experience) with bonus
Responsibilities
Customer Engagement & Retention: Develop and execute customer marketing strategies that improve retention, adoption, and satisfaction. Build lifecycle marketing campaigns across onboarding, renewal, and expansion stages.
Customer Advocacy & Storytelling: Create and scale customer advocacy programs, including testimonials, case studies and referrals. Produce customer-facing assets such as case studies, success stories, and video spotlights.
Expansion & Growth Support: Support upsell and cross-sell initiatives through targeted customer segmentation and messaging. Collaborate with Product and Sales on customer expansion campaigns and track program impact on pipeline influence and customer revenue growth.
Customer Communications & Community: Own customer communications including newsletters, product updates, and announcements. Ensure master communication calendar aligns with customer needs and product priorities.
Insights & Cross-Functional Collaboration: Partner closely with Product Marketing to translate customer feedback into value-driven messaging. Measure and report performance of customer marketing programs and initiatives.
Qualifications
4–7 years of experience in customer marketing, lifecycle marketing, or retention-focused roles.
Proven success building and executing customer engagement, advocacy, or retention programs.
Exceptional written and verbal communication skills, with an eye for value driven messaging.
Highly collaborative. Enjoys working cross-functionally and influencing across departments.
Familiarity with tools such as HubSpot, Salesforce, Gong, Outreach or other marketing automation platforms.
Data-driven mindset with strong reporting and analytical skills.
#J-18808-Ljbffr