Media Channel Manager
Tenicor, Moscow, ID, United States
Overview
The Media Channel Manager manages the strategy of our YouTube channel to deliver high-value training and firearm related content that equips the professionally minded firearm users with performance insights. Lead and manage a team of content creators across the full production process. The manager ensures content aligns with the brand strategy, optimizes for visibility on YouTube's algorithm, and analyzes data to refine strategies, ultimately aiming to grow subscribers, views, and audience retention. Reports to the Brand Director.
Responsibilities
Clearly communicate Tenicor’s goals and expectations and maintain accountability for your team: You’d be expected to lead and manage the existing content team and contribute to the content production process. Oversee video ideation, scripting, filming, and editing. This might involve coordinating shoots at ranges or on location, collaborating with instructors or influencers, and ensuring high-quality visuals that highlight product reliability in defensive scenarios.
Execution of brand vision though engaging content: Shape and implement a content plan that aligns with the brand's goals, such as promoting new product launches or training series. This includes researching topics and professional perspectives in the firearm space (e.g., concealed carry optimization or skill testing under stress) and ensuring videos resonate with target audiences like everyday carriers, performance shooters, law enforcement, or self-defense enthusiasts.
Content Analytics: Track all YT related metrics using YouTube Analytics. Use insights to iterate on strategies, such as identifying which concealed carry tutorial videos perform best and adjusting future content accordingly. This data-driven approach is essential for scaling our growing channel.
Optimization and SEO: Coach and implement frameworks that improve the content team's cross-technical aspects like crafting compelling titles, descriptions, tags, thumbnails, and end screens to boost discoverability.
Team Leadership and Development: Provide Leadership, Management, and Accountability (LMA) for the content team, mentoring creators to enhance their skills in scripting, editing, and on-camera performance.
Instructor and Partner Collaboration: Schedule and coordinate content shoots with shooting instructors and other partners, leveraging their expertise for authentic demos and co-branded videos.
Results
Improved team output through mentorship, development and coaching, resulting in creators producing more polished, performance-focused content that aligns with Tenicor's brand ethos.
Efficient workflows for the content team, increasing throughput of high-quality videos (e.g., from ideation to publish) without sacrificing standards.
Work with indirect marketing/media, business development, and other internal teams to integrate YouTube into broader campaigns.
Streamlined cross-functional collaborations with instructors, brands, and internal teams, leading to on-time launches of integrated campaigns.
Data-driven refinements to production processes, reducing bottlenecks and enhancing video reliability in blessing our audience with the content they have come to expect
Consistent brand stewardship, with all content reflecting relentless innovation and quality, fostering stronger audience loyalty and feedback loops for continuous improvement.
Measurable gains in team capabilities, such as faster editing turnaround or higher retention rates from optimized videos.
Requirements
5+ years of proven experience managing YouTube channels for B2C brands, ideally in tactical, outdoor, or firearm-related industries. This includes hands-on work with content creation, optimization, and growth tactics to build subscriber bases with niche audiences.
Demonstrated track record in audience development and engagement, such as growing channels through SEO, other channel or creator collaborations, or content in high-engagement topics.
Prior experience in the firearm, hunting, or outdoor industry, including familiarity with products like holsters, EDC gear, or education/training scenarios, to ensure authentic and compliant content.
Strong understanding of YouTube algorithms, video SEO, and analytics tools (e.g., YouTube Analytics) to optimize for searches and improve retention in videos.
Excellent proficiency in content creation and production, including video editing software, scripting, and coordination of shoots.
Effective communication, creativity, and analytical skills for audience engagement, community building, and data-driven decisions, such as responding to comments or iterating on underperforming videos.
Knowledge of compliance and best practices for firearm content on YouTube, including avoiding demonetization risks while promoting training and safety.
You'll Succeed If You...
Believe that focus, discipline, and continuous improvement where it matters are the foundation of operational excellence.
Are able to immerse yourself and connect the dots between our brand attributes and the needs/desires of our customers.
Love to work. You thrive on new ideas and challenges. You’re not content to sit around and wait for things to happen. You have an immense bias toward action, experimentation, and forward momentum.
Are curious to learn. You are always learning and applying ideas.
Have hands-on skills in editing and production to create polished, action-oriented content, such as range demos or gear tutorials, ensuring high visual quality that highlights product reliability in defensive scenarios.
Have the ability to use YouTube Analytics and tools like vidIQ to track metrics (e.g., watch time on videos), identify trends, and refine strategies for audience growth in the tactical community.
Demonstrate innovative thinking to develop engaging ideas, tailored to firearm users while aligning with brand goals and exceeding the expectations of how a brand should provide value to bless their customers.
Excel in leadership by increasing team throughput through structured workflows, creative direction, and interpersonal skills to guide creators, instructors, and/or potential partners.
Think in systems—you understand flow, constraints, and how to manage work visually, applying this to content production for relentless efficiency.
Why Tenicor
Tenicor is a rising American manufacturing company on a mission: create the best tactical and concealment products in the world and educate the professionally minded user.
We believe brand is king and we constantly strive to be better than yesterday. Tenicor is relentless in our pursuit of product performance and brand integrity. We live by the Theory of Constraints, EOS (Entrepreneurial Operating System) and Profit First. We run Haas CNC machines, MacBook Pros, Sony FX3s, and 9mm Glocks. Our furniture is made out of 2x4s and you'll be on the sign up for cleaning the bathrooms like everyone else.
If you think you are a high level enthusiast or expert about guns and shooting, you are probably wrong (and that is OK). But if you have an open mind and a desire to improve, we will be sure to provide you with the tools and information from our internal resources and industry partners to get you on the right path.
Not core to this role, but additional areas for growth, opportunity and compensation include the following responsibilities: Advanced content strategy for multi-channel integration, leading instructor collaborations, or developing training programs that would be freely given to any subscriber on our channel.
Additional Information
Full-time (40 hours/week), on-site at our Moscow, ID location.
Offers of employment at Tenicor are contingent upon clearance of a background check, which includes education and employment verification, a criminal background check, and a motor vehicle report.
Tenicor, LLC is a smoke and drug-free workplace.
#J-18808-Ljbffr
Responsibilities
Clearly communicate Tenicor’s goals and expectations and maintain accountability for your team: You’d be expected to lead and manage the existing content team and contribute to the content production process. Oversee video ideation, scripting, filming, and editing. This might involve coordinating shoots at ranges or on location, collaborating with instructors or influencers, and ensuring high-quality visuals that highlight product reliability in defensive scenarios.
Execution of brand vision though engaging content: Shape and implement a content plan that aligns with the brand's goals, such as promoting new product launches or training series. This includes researching topics and professional perspectives in the firearm space (e.g., concealed carry optimization or skill testing under stress) and ensuring videos resonate with target audiences like everyday carriers, performance shooters, law enforcement, or self-defense enthusiasts.
Content Analytics: Track all YT related metrics using YouTube Analytics. Use insights to iterate on strategies, such as identifying which concealed carry tutorial videos perform best and adjusting future content accordingly. This data-driven approach is essential for scaling our growing channel.
Optimization and SEO: Coach and implement frameworks that improve the content team's cross-technical aspects like crafting compelling titles, descriptions, tags, thumbnails, and end screens to boost discoverability.
Team Leadership and Development: Provide Leadership, Management, and Accountability (LMA) for the content team, mentoring creators to enhance their skills in scripting, editing, and on-camera performance.
Instructor and Partner Collaboration: Schedule and coordinate content shoots with shooting instructors and other partners, leveraging their expertise for authentic demos and co-branded videos.
Results
Improved team output through mentorship, development and coaching, resulting in creators producing more polished, performance-focused content that aligns with Tenicor's brand ethos.
Efficient workflows for the content team, increasing throughput of high-quality videos (e.g., from ideation to publish) without sacrificing standards.
Work with indirect marketing/media, business development, and other internal teams to integrate YouTube into broader campaigns.
Streamlined cross-functional collaborations with instructors, brands, and internal teams, leading to on-time launches of integrated campaigns.
Data-driven refinements to production processes, reducing bottlenecks and enhancing video reliability in blessing our audience with the content they have come to expect
Consistent brand stewardship, with all content reflecting relentless innovation and quality, fostering stronger audience loyalty and feedback loops for continuous improvement.
Measurable gains in team capabilities, such as faster editing turnaround or higher retention rates from optimized videos.
Requirements
5+ years of proven experience managing YouTube channels for B2C brands, ideally in tactical, outdoor, or firearm-related industries. This includes hands-on work with content creation, optimization, and growth tactics to build subscriber bases with niche audiences.
Demonstrated track record in audience development and engagement, such as growing channels through SEO, other channel or creator collaborations, or content in high-engagement topics.
Prior experience in the firearm, hunting, or outdoor industry, including familiarity with products like holsters, EDC gear, or education/training scenarios, to ensure authentic and compliant content.
Strong understanding of YouTube algorithms, video SEO, and analytics tools (e.g., YouTube Analytics) to optimize for searches and improve retention in videos.
Excellent proficiency in content creation and production, including video editing software, scripting, and coordination of shoots.
Effective communication, creativity, and analytical skills for audience engagement, community building, and data-driven decisions, such as responding to comments or iterating on underperforming videos.
Knowledge of compliance and best practices for firearm content on YouTube, including avoiding demonetization risks while promoting training and safety.
You'll Succeed If You...
Believe that focus, discipline, and continuous improvement where it matters are the foundation of operational excellence.
Are able to immerse yourself and connect the dots between our brand attributes and the needs/desires of our customers.
Love to work. You thrive on new ideas and challenges. You’re not content to sit around and wait for things to happen. You have an immense bias toward action, experimentation, and forward momentum.
Are curious to learn. You are always learning and applying ideas.
Have hands-on skills in editing and production to create polished, action-oriented content, such as range demos or gear tutorials, ensuring high visual quality that highlights product reliability in defensive scenarios.
Have the ability to use YouTube Analytics and tools like vidIQ to track metrics (e.g., watch time on videos), identify trends, and refine strategies for audience growth in the tactical community.
Demonstrate innovative thinking to develop engaging ideas, tailored to firearm users while aligning with brand goals and exceeding the expectations of how a brand should provide value to bless their customers.
Excel in leadership by increasing team throughput through structured workflows, creative direction, and interpersonal skills to guide creators, instructors, and/or potential partners.
Think in systems—you understand flow, constraints, and how to manage work visually, applying this to content production for relentless efficiency.
Why Tenicor
Tenicor is a rising American manufacturing company on a mission: create the best tactical and concealment products in the world and educate the professionally minded user.
We believe brand is king and we constantly strive to be better than yesterday. Tenicor is relentless in our pursuit of product performance and brand integrity. We live by the Theory of Constraints, EOS (Entrepreneurial Operating System) and Profit First. We run Haas CNC machines, MacBook Pros, Sony FX3s, and 9mm Glocks. Our furniture is made out of 2x4s and you'll be on the sign up for cleaning the bathrooms like everyone else.
If you think you are a high level enthusiast or expert about guns and shooting, you are probably wrong (and that is OK). But if you have an open mind and a desire to improve, we will be sure to provide you with the tools and information from our internal resources and industry partners to get you on the right path.
Not core to this role, but additional areas for growth, opportunity and compensation include the following responsibilities: Advanced content strategy for multi-channel integration, leading instructor collaborations, or developing training programs that would be freely given to any subscriber on our channel.
Additional Information
Full-time (40 hours/week), on-site at our Moscow, ID location.
Offers of employment at Tenicor are contingent upon clearance of a background check, which includes education and employment verification, a criminal background check, and a motor vehicle report.
Tenicor, LLC is a smoke and drug-free workplace.
#J-18808-Ljbffr