SEO & AI Optimization Analyst
Margaritaville at Sea, Orlando, FL, United States
Responsibilities
We are seeking a data-driven and technically proficient SEO and AI Optimization Analyst to support and advance our organic growth strategy. In this role, you will be responsible for improving and protecting SEO performance on our current website, leading SEO strategy and execution throughout an upcoming CMS migration, and developing AI Optimization strategies to enhance visibility across AI-powered search and answer engines such as ChatGPT, Gemini, and Perplexity. You will operate at the intersection of marketing, content, analytics, and engineering to ensure our digital ecosystem is fully optimized for both traditional search engines and emerging AI-driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned. This role will also support and advance our organic growth strategy by improving and protecting SEO performance, leading SEO strategy during the CMS migration, and developing AI Optimization strategies for AI-powered search and answer engines. You will work at the intersection of marketing, content, analytics, and engineering to optimize for traditional search engines and AI-driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned. Essential Functions
Technical SEO & Site Optimization:
Conduct comprehensive technical SEO audits covering crawlability, indexation, Core Web Vitals, schema, and internal linking to assess the overall health of the site. Identify and resolve issues related to site architecture, metadata, canonicalization, and content duplication, ensuring a strong technical foundation. Optimize page templates and structured content for improved search performance while partnering with engineering teams to implement technical SEO best practices. Monitor key site performance metrics such as LCP, CLS, and INP, continuously improving speed, stability, and search visibility. CMS Migration SEO Leadership:
Develop and own the end-to-end SEO strategy for the transition to a new CMS, ensuring a seamless and search-safe migration. Create a detailed URL mapping and 301-redirect strategy, audit and safeguard high-value SEO pages and backlinks, and maintain the integrity of structured data, metadata, and internal linking. Perform thorough pre-launch and post-launch validation to prevent traffic loss, and monitor rankings and traffic stability after launch to ensure continued performance and visibility. AI Optimization (AIO) / Answer Engine Optimization:
Optimize content for AI-powered discovery platforms by developing structured, entity-rich, and semantically clear content frameworks. Implement schema markup and broader structured data strategies to enhance machine understanding and retrieval. Identify opportunities to create AI-friendly FAQ, Q&A, and knowledge-based content to support visibility across generative AI search experiences. Monitor brand presence within AI-generated responses and develop KPIs and reporting to measure and improve AI search performance over time. Analytics & Reporting:
Track organic traffic, keyword rankings, and conversion impact to assess the effectiveness of SEO and AI optimization efforts. Build dashboards that clearly measure performance across both SEO and AI initiatives, enabling ongoing visibility into key trends. Provide data-driven recommendations to improve results and identify opportunities. Conduct competitor analysis to uncover strategic growth opportunities and strengthen our position across search and AI-driven platforms. Content & Keyword Strategy:
Conduct keyword research aligned with business priorities to inform content planning and opportunities for growth. Develop content briefs that reflect search intent and incorporate AI optimization principles, ensuring content is structured for both traditional search engines and AI-driven platforms. Collaborate with content teams to apply on-page best practices and maintain consistency across digital experiences. Identify content gaps and authority-building opportunities to strengthen visibility and support long-term organic performance. Qualifications
Strong understanding of search engine algorithms, ranking factors, and technical SEO principles Experience working in Agile or cross-functional product teams Understanding of generative AI systems and how AI platforms surface and interpret content (preferred) Ability to translate SEO requirements into clear technical direction for developers Familiarity with semantic SEO concepts, entity optimization, and structured answer formats (preferred) Experience
3–7+ years of experience in SEO, Technical SEO, or Organic Growth roles Experience supporting or leading an SEO-focused CMS migration Experience collaborating with developers on implementation of SEO or technical changes Hands-on experience with key tools, including: Google Search Console GA4 Screaming Frog or similar crawlers SEMrush, SimilarWeb, or comparable platforms Practical understanding of HTML and CSS fundamentals Knowledge of structured data and Schema.org Understanding of Core Web Vitals and performance optimization Familiarity with JavaScript SEO considerations Knowledge, Skills, And Abilities
Strong analytical and detail-oriented mindset Excellent technical problem-solving ability Proactive, ownership-driven approach to projects and deliverables Strong written and verbal communication skills Ability to translate SEO and AI Optimization strategies into actionable technical requirements Capable of balancing strategic thinking with hands-on execution Comfortable working across marketing, content, analytics, and engineering teams Other Details
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Travel: No travel Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as “in-person,” which means the physical office in Orlando. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Benefits
Health Benefits: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage Financial Benefits: 401(k) plan that includes a company match Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full-time employees below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work. Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement. In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
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We are seeking a data-driven and technically proficient SEO and AI Optimization Analyst to support and advance our organic growth strategy. In this role, you will be responsible for improving and protecting SEO performance on our current website, leading SEO strategy and execution throughout an upcoming CMS migration, and developing AI Optimization strategies to enhance visibility across AI-powered search and answer engines such as ChatGPT, Gemini, and Perplexity. You will operate at the intersection of marketing, content, analytics, and engineering to ensure our digital ecosystem is fully optimized for both traditional search engines and emerging AI-driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned. This role will also support and advance our organic growth strategy by improving and protecting SEO performance, leading SEO strategy during the CMS migration, and developing AI Optimization strategies for AI-powered search and answer engines. You will work at the intersection of marketing, content, analytics, and engineering to optimize for traditional search engines and AI-driven discovery platforms. Experience in the cruise, travel, or hospitality industry is a strong plus. You will also perform other duties as assigned. Essential Functions
Technical SEO & Site Optimization:
Conduct comprehensive technical SEO audits covering crawlability, indexation, Core Web Vitals, schema, and internal linking to assess the overall health of the site. Identify and resolve issues related to site architecture, metadata, canonicalization, and content duplication, ensuring a strong technical foundation. Optimize page templates and structured content for improved search performance while partnering with engineering teams to implement technical SEO best practices. Monitor key site performance metrics such as LCP, CLS, and INP, continuously improving speed, stability, and search visibility. CMS Migration SEO Leadership:
Develop and own the end-to-end SEO strategy for the transition to a new CMS, ensuring a seamless and search-safe migration. Create a detailed URL mapping and 301-redirect strategy, audit and safeguard high-value SEO pages and backlinks, and maintain the integrity of structured data, metadata, and internal linking. Perform thorough pre-launch and post-launch validation to prevent traffic loss, and monitor rankings and traffic stability after launch to ensure continued performance and visibility. AI Optimization (AIO) / Answer Engine Optimization:
Optimize content for AI-powered discovery platforms by developing structured, entity-rich, and semantically clear content frameworks. Implement schema markup and broader structured data strategies to enhance machine understanding and retrieval. Identify opportunities to create AI-friendly FAQ, Q&A, and knowledge-based content to support visibility across generative AI search experiences. Monitor brand presence within AI-generated responses and develop KPIs and reporting to measure and improve AI search performance over time. Analytics & Reporting:
Track organic traffic, keyword rankings, and conversion impact to assess the effectiveness of SEO and AI optimization efforts. Build dashboards that clearly measure performance across both SEO and AI initiatives, enabling ongoing visibility into key trends. Provide data-driven recommendations to improve results and identify opportunities. Conduct competitor analysis to uncover strategic growth opportunities and strengthen our position across search and AI-driven platforms. Content & Keyword Strategy:
Conduct keyword research aligned with business priorities to inform content planning and opportunities for growth. Develop content briefs that reflect search intent and incorporate AI optimization principles, ensuring content is structured for both traditional search engines and AI-driven platforms. Collaborate with content teams to apply on-page best practices and maintain consistency across digital experiences. Identify content gaps and authority-building opportunities to strengthen visibility and support long-term organic performance. Qualifications
Strong understanding of search engine algorithms, ranking factors, and technical SEO principles Experience working in Agile or cross-functional product teams Understanding of generative AI systems and how AI platforms surface and interpret content (preferred) Ability to translate SEO requirements into clear technical direction for developers Familiarity with semantic SEO concepts, entity optimization, and structured answer formats (preferred) Experience
3–7+ years of experience in SEO, Technical SEO, or Organic Growth roles Experience supporting or leading an SEO-focused CMS migration Experience collaborating with developers on implementation of SEO or technical changes Hands-on experience with key tools, including: Google Search Console GA4 Screaming Frog or similar crawlers SEMrush, SimilarWeb, or comparable platforms Practical understanding of HTML and CSS fundamentals Knowledge of structured data and Schema.org Understanding of Core Web Vitals and performance optimization Familiarity with JavaScript SEO considerations Knowledge, Skills, And Abilities
Strong analytical and detail-oriented mindset Excellent technical problem-solving ability Proactive, ownership-driven approach to projects and deliverables Strong written and verbal communication skills Ability to translate SEO and AI Optimization strategies into actionable technical requirements Capable of balancing strategic thinking with hands-on execution Comfortable working across marketing, content, analytics, and engineering teams Other Details
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Travel: No travel Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as “in-person,” which means the physical office in Orlando. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Benefits
Health Benefits: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage Financial Benefits: 401(k) plan that includes a company match Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full-time employees below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work. Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement. In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.
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