Hinge Health, Inc. is hiring: Consumer Lifecycle Marketer in San Francisco

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com. About the Role Hinge Health is seeking an experienced Consumer Lifecycle Marketing Associate Manager to lead growth marketing initiatives that enhance user engagement, retention, and business outcomes across our product suite. This role requires strong marketing and analytical skills, sound professional judgment, and the ability to navigate ambiguity while working on diverse challenges. You will be responsible for independently managing workstreams, delivering measurable results with minimal oversight, and developing cross‑functional influence and leadership. Key responsibilities include analyzing customer data, segmenting audiences, and designing personalized campaigns that connect with our diverse user base. You will also collaborate with product teams to launch new program features aimed at driving incremental engagement and retention. We’re looking for someone with a proven ability to develop and execute marketing strategies at scale, a passion for delivering value to consumers, and a commitment to helping people move beyond pain. If this sounds like you, we’d love to meet you. What You'll Accomplish Develop and refine messaging and positioning that clearly communicates our value proposition and differentiators to target audiences. Design and optimize lifecycle and growth marketing campaigns to drive member engagement, retention, and measurable business impact, working with creative and marketing automation teams. Conduct and leverage market research and audience analysis to inform marketing strategies and ensure alignment with audience needs and company objectives. Analyze marketing and campaign performance data to evaluate effectiveness, identify opportunities, and inform ongoing optimization efforts. Collaborate with stakeholders across Product, Data Science, Creative, and Marketing Automation to translate business decisions into actionable marketing plans and ensure alignment on goals. Own and drive product feature and program launches, from planning through execution and measurement. Proactively identify and troubleshoot issues, working with partners to resolve blockers and ensure program success. Prepare and present clear, data‑driven updates and recommendations to stakeholders to inform decision‑making. Build capabilities to independently lead complex workstreams and influence cross‑functional partners. Hinge Health Hybrid Model We believe that remote work and in‑person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog‑friendly workplace program. Basic Qualifications 4+ years of experience in growth marketing, lifecycle marketing, or a related field, preferably in a fast‑paced, cross‑functional environment. Demonstrated ability to independently lead multiple projects or campaigns from ideation through execution and analysis. Excellent written and verbal communication skills; able to tailor messaging for technical and non‑technical audiences. Strong analytical skills; comfortable working with data to inform strategy and measure results. Proven ability to collaborate effectively with cross‑functional teams and manage stakeholders. Comfort with ambiguity and ability to exercise sound professional judgment. Growth mindset and proactive approach to problem‑solving and continuous improvement. About Hinge Health Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post‑surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California. Learn more at http://www.hingehealth.com What You'll Love About Us Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender‑affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. Modern life stipends: Manage your own learning and development. Culture and Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. #J-18808-Ljbffr In Summary: Hinge Health is seeking an experienced Consumer Lifecycle Marketing Associate Manager to lead growth marketing initiatives that enhance user engagement, retention, and business outcomes . The role requires strong marketing and analytical skills, sound professional judgment, and the ability to navigate ambiguity while working on diverse challenges . En Español: Cuidado con los intentos de phishing: hemos notado un aumento en el phishing donde los estafadores se hacen pasar por empleados y envían ofertas falsas de trabajo para robar información confidencial. Nunca pediremos detalles financieros durante el proceso de contratación y solo usaremos correos electrónicos "@hingehealth.com". Si recibe una oferta sospechosa, detenga la comunicación e informe al Centro de quejas sobre crímenes de Internet del FBI de EE.UU. Para verificar un correo electrónico de nuestro equipo de reclutamiento, reenvídele a security@hungehealth .com. También colaborará con los equipos de productos para lanzar nuevas características del programa destinadas a impulsar el compromiso y la retención incrementales. buscamos alguien que tenga una capacidad comprobada para desarrollar e ejecutar estrategias de marketing en escala, una pasión por ofrecer valor al consumidor y un compromiso para ayudar a las personas a superar el dolor. Si esto suena como usted, nos encantaría conocerlo. Lo que logrará Desarrollar y perfeccionar mensajes y posicionamiento que comuniquen claramente nuestra propuesta de valor y los diferenciadores para el público objetivo. Diseñar y optimizar campañas de marketing del ciclo de vida y crecimiento para impulsar la participación de los miembros, la retención y el impacto comercial medible, trabajando con equipos de automatización creativa y de mercadotecnia. Llevar a cabo e impulsar investigaciones de mercado y análisis de audiencia para informar las estrategias de mercadeo y garantizar una alineación con las necesidades del público y los objetivos de la empresa. Analizar datos sobre el rendimiento de la campaña de marketing para evaluar la eficacia, identificar oportunidades e informar los esfuerzos continuos de optimización. Colaborar con partes interesadas en Producto, Ciencias de Datos, Creatividad y Automatización de Marketing para traducir decisiones comerciales en planes accionables y asegurar la coordinación de metas. Propietarios y socios remotos para alinear los lanzamientos de productos y programas, desde Proyección y Ejecución de datos. Los empleados en roles híbridos deben estar en la oficina 3 días a la semana, durante las 8 horas completas de una jornada laboral típica. La oficina de San Francisco tiene un programa para el lugar de trabajo amigable con los perros. Calificaciones básicas 4+ años de experiencia en marketing de crecimiento, marketing del ciclo de vida o un campo relacionado, preferiblemente en un entorno interfuncional y acelerado. Capacidad demostrada de dirigir independientemente múltiples proyectos o campañas desde la idea hasta la ejecución y análisis. Excelentes habilidades de comunicación escrita y verbal; capacidad de personalizar mensajes para audiencias técnicas y no técnicas. Una fuerte capacidad analítica; cómoda de trabajar con datos para informar estrategias y medir resultados. Prueba la capacidad de colaborar eficazmente con equipos transversales y gestionar a partes interesadas. Comodidad con ambigüedad y ejercicio de juicio profesional sólido. Crecer mente proactiva y enfoque continuo para solucionar problemas y mejorar los costos. La compañía ha diseñado su plataforma para abordar un amplio espectro de atención MSK, desde lesiones agudas hasta dolores crónicos y rehabilitación post quirúrgica. Y la plataforma puede ayudar a aliviar el dolor de los miembros, mejorar su función y reducir su necesidad de cirugías, al tiempo que promueve equidad en salud permitiendo a los miembros participar en sus sesiones de terapia con ejercicios desde cualquier lugar. Proporcionamos adaptaciones razonables para los candidatos con discapacidad. Si usted siente que necesita ayuda o alojamiento debido a una discapacidad, háganoslo saber comunicándose con su reclutador. Al enviar su solicitud está reconociendo que estamos utilizando sus datos personales como se describe en la política de privacidad del personal y el candidato. #J-18808-Ljbffr