SEO and Website Analytics Specialist Job at Highmark Health in Trenton

Company :

Highmark Health

Job Summary:

Are you passionate about optimizing digital content to elevate business objectives and enhance customer experiences? Join Highmark Health as an SEO and Website Analytics Specialist. In this role, you’ll lead the execution of dynamic Search Engine Optimization (SEO) strategies across various digital platforms and markets, working collaboratively with diverse teams such as marketing, content development, and UX design. Your expertise will play a pivotal role in ensuring our SEO tactics align with business goals and customer needs.

This position offers the flexibility of hybrid or fully remote work.

Key Responsibilities:

• Implement comprehensive SEO strategies for digital products and websites to support organizational and customer objectives. Collaborate in developing SEO plans focused on optimizing both new and existing content.
• Work with the internal creative team to ensure alignment on SEO requirements during content creation for digital properties.
• Utilize a variety of SEO management tools, including SEO Clarity, Conductor, BrightEdge, Yext, Site Improve, and SEMRush, to enhance our digital presence.
• Assist in generating reports that detail SEO performance metrics and content engagement trends.
• Leverage Google Search Console to analyze website performance and identify optimization opportunities.
• Engage with enterprise web analytics tools including Google Analytics, Adobe Customer Journey, and Tealium to drive strategic insights.
• Contribute to discussions on content strategy, user experience, and product management to effectively integrate SEO insights across platforms.
• Additional tasks as assigned to support the overall mission.

Education:

Required:

• Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent relevant experience.

Preferred:

• None

Experience:

Required:

• Minimum of 3 years working as a Search Engine Optimization Analyst.
• 3 years of experience in Digital Marketing.
• 3 years of experience in Marketing and Communications.

Preferred:

• Proficiency in using technology, tools, and AI within a Marketing context.
• 3-5 years of experience as a Search Engine Optimization Analyst.
• 3-5 years experience in Digital Marketing.
• 3-5 years experience in Marketing and Communications.

Skills:

• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Familiarity with web content management systems.
• Proactive in evolving and adapting to new marketing technologies and AI-driven tools.

Travel Requirement: 0% - 25%

Physical & Mental Demands:

This role may require occasional physical activity, such as lifting up to 25 pounds and requires a working environment that can be office-based or remote.

Pay Range:

Minimum: $50,200.00

Maximum: $91,200.00

The salary is determined based on various factors including qualifications, experience, and market considerations.

Please note that Highmark Health promotes diversity and does not discriminate against individuals based on any protected status under federal, state, or local law.

For questions about accessibility or to request accommodations during the application process, please reach out to HR Services.

Req ID: J277621