Global Influencer Marketing Analytics Lead Job at PepsiCo in Plano

A leading global beverage and snack company is looking for a Manager/Senior Manager of Social & Creator Measurement & Analysis. This role will define measurement frameworks and data analytics strategies to assess influencer marketing's impact on brand performance. Responsibilities include developing global measurement guidelines, collaborating with cross-functional teams, and providing actionable insights to optimize campaigns. The ideal candidate has extensive experience in marketing analytics, particularly in social media contexts, and strong communication skills. #J-18808-Ljbffr