Global Paid Media Specialist
Mediabistro, Inc, Louisville, CO, United States
The Global Paid Media Specialist is responsible for the strategic execution, optimization, and performance scaling of paid digital campaigns across international markets.
This role goes beyond campaign management — it owns multi-country activation strategy, localized messaging alignment, budget allocation across regions, and performance optimization across Google, Meta, and additional digital platforms.
It works directly with our paid media AOR.. The ideal candidate combines strong technical platform expertise with multilingual capabilities (French, German, and Spanish) to quality support campaign localization, ad copy validation, and cross-market performance insights. This position plays a key role in driving qualified lead volume, customer acquisition, and return on ad spend (ROAS) across global territories.
Core Responsibilities
1. Global Campaign Paid Media Strategy & Execution
Plan, ship, and manage multi-country campaigns via agency partners across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Additional relevant paid channels as needed
Develop localized campaign structures aligned to regional goals and metrics
Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
Manage budget allocation across markets based on performance and growth opportunity
2. Performance Optimization & Scaling
Monitor daily performance across global accounts and proactively optimize toward:
CTR
Conversion Rate
CPA
ROAS
LTV
And other digital media metrics
Serve as the strategist for structured A/B testing across:
Creative
Ad copy
Landing pages (in collaboration with CRO/web team)
Audience segmentation
Identify cross-market insights and replicate winning strategies across regions
Scale high-performing campaigns while eliminating inefficient spend
Develop performance forecasts and scaling roadmaps
3. Analytics & Reporting
Translate performance data into actionable strategic insights
Build and maintain global reporting dashboards
Present market-level insights and recommendations to leadership
Analyze lead quality in partnership with Sales/Operations
Ensure clean tracking, attribution accuracy, and data integrity
4. Cross-Functional & International Collaboration
Partner with Creative agency, contractors, and team to guide asset development and localization
Collaborate with SEO for keyword and market alignment
Work closely with agency teams to improve landing page performance
Coordinate with regional stakeholders to align campaigns with promotions, seasonality, and territory needs
Act as the paid media subject-matter expert for international markets
Required Skills & Experience
3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
Experience managing multi-country or international campaigns
Advanced proficiency in:
Google Ads
Meta Ads
Influencer Ads/Whitelisting
Strong knowledge of:
Google Analytics 4
Google Tag Manager
Meta
Online Media overall
Conversion tracking and attribution modeling
Experience managing monthly budgets of $500K+ (or relevant global scale)
Strong Excel/Google Sheets capabilities Multilingual proficiency:
Professional working proficiency in French, German, and Spanish
Strong analytical and strategic thinking skills
Excellent written communication skills for multilingual ad copy oversight
Preferred Qualifications
Experience in multi-location or international media/marketing agency
Familiarity with CRM integrations, campaign processes, and conversion tracking
Experience scaling performance campaigns internationally
Competencies
Strategic thinker with execution excellence
Strong QA discipline and attention to detail
Performance-driven mindset
Proactive problem solver
Comfortable managing multiple markets and budgets simultaneously Strong time, stakeholder, and budget management skills
It works directly with our paid media AOR.. The ideal candidate combines strong technical platform expertise with multilingual capabilities (French, German, and Spanish) to quality support campaign localization, ad copy validation, and cross-market performance insights. This position plays a key role in driving qualified lead volume, customer acquisition, and return on ad spend (ROAS) across global territories.
Core Responsibilities
1. Global Campaign Paid Media Strategy & Execution
Plan, ship, and manage multi-country campaigns via agency partners across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Additional relevant paid channels as needed
Develop localized campaign structures aligned to regional goals and metrics
Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)
Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment
Manage budget allocation across markets based on performance and growth opportunity
2. Performance Optimization & Scaling
Monitor daily performance across global accounts and proactively optimize toward:
CTR
Conversion Rate
CPA
ROAS
LTV
And other digital media metrics
Serve as the strategist for structured A/B testing across:
Creative
Ad copy
Landing pages (in collaboration with CRO/web team)
Audience segmentation
Identify cross-market insights and replicate winning strategies across regions
Scale high-performing campaigns while eliminating inefficient spend
Develop performance forecasts and scaling roadmaps
3. Analytics & Reporting
Translate performance data into actionable strategic insights
Build and maintain global reporting dashboards
Present market-level insights and recommendations to leadership
Analyze lead quality in partnership with Sales/Operations
Ensure clean tracking, attribution accuracy, and data integrity
4. Cross-Functional & International Collaboration
Partner with Creative agency, contractors, and team to guide asset development and localization
Collaborate with SEO for keyword and market alignment
Work closely with agency teams to improve landing page performance
Coordinate with regional stakeholders to align campaigns with promotions, seasonality, and territory needs
Act as the paid media subject-matter expert for international markets
Required Skills & Experience
3–5+ years hands-on experience managing paid digital campaigns globally in key markets for france, germany, and spain (or US /hispanic equivalent)
Experience managing multi-country or international campaigns
Advanced proficiency in:
Google Ads
Meta Ads
Influencer Ads/Whitelisting
Strong knowledge of:
Google Analytics 4
Google Tag Manager
Meta
Online Media overall
Conversion tracking and attribution modeling
Experience managing monthly budgets of $500K+ (or relevant global scale)
Strong Excel/Google Sheets capabilities Multilingual proficiency:
Professional working proficiency in French, German, and Spanish
Strong analytical and strategic thinking skills
Excellent written communication skills for multilingual ad copy oversight
Preferred Qualifications
Experience in multi-location or international media/marketing agency
Familiarity with CRM integrations, campaign processes, and conversion tracking
Experience scaling performance campaigns internationally
Competencies
Strategic thinker with execution excellence
Strong QA discipline and attention to detail
Performance-driven mindset
Proactive problem solver
Comfortable managing multiple markets and budgets simultaneously Strong time, stakeholder, and budget management skills