Product Marketing Manager
Wolters Kluwer N.V., Kennesaw, GA, United States
Product Marketing Manager page is loaded## Product Marketing Managerremote type:
Hybrid (8 days/month)locations:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0055544**About the Role:**
As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.
**Responsibilities:**
• Lead the development and execution of specialized Go To Market plans.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and adjust marketing strategies accordingly.
• Track, report, and analyze marketing performance and ROI.
• Collaborate with product development to integrate market feedback.
• Develop comprehensive marketing collateral and training materials.
• Coordinate and lead product launch activities.
• Analyze and recommend pricing strategies and adjustments.
• Provide strategic insights based on market and competitive analysis.
**Skills:**
• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining strategic product messaging.
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Leadership: Leading marketing projects and initiatives.
• Software Proficiency: Advanced knowledge of marketing software and analytics tools.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Market Adaptability: Quickly adapting to changing market conditions and trends.## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.*Compensation range listed is based on primary location of the position.
Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.*## **Additional Information**:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr
Hybrid (8 days/month)locations:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0055544**About the Role:**
As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.
**Responsibilities:**
• Lead the development and execution of specialized Go To Market plans.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and adjust marketing strategies accordingly.
• Track, report, and analyze marketing performance and ROI.
• Collaborate with product development to integrate market feedback.
• Develop comprehensive marketing collateral and training materials.
• Coordinate and lead product launch activities.
• Analyze and recommend pricing strategies and adjustments.
• Provide strategic insights based on market and competitive analysis.
**Skills:**
• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining strategic product messaging.
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Leadership: Leading marketing projects and initiatives.
• Software Proficiency: Advanced knowledge of marketing software and analytics tools.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Market Adaptability: Quickly adapting to changing market conditions and trends.## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.*Compensation range listed is based on primary location of the position.
Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.*## **Additional Information**:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr