Senior Strategist
Noble People, New York, NY, United States
Who We Are
We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.
Media ideas that aren't media. Media that isn't freaking boring. Brand ideas that people love. We do communications strategy, media planning and buying, and reporting and optimization - but with a lens that respects creativity and without the bullshit that comes along with most media agencies. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media - again, always through a creative lens.
We are especially excited about candidates who have demonstrated sustained commitment to performance-driven environments, whether through collegiate athletics, military service, student organizations, work experience, entrepreneurial ventures, or other creative or competitive settings.
What You'll Do The role of a strategist is to use business, brand, culture and consumer centric insights to connect creativity with media, and deliver impactful ideas that drive business outcomes. They are responsible for identifying memorable ways to express the brand and creative platform, when consumers will be most receptive, across a variety of platforms, places and touchpoints. They support, collaborate and inspire work across the agency and media teams. Reports to the Head of Strategy.
Essential Duties and Responsibilities Core Responsibilities
Assess client objectives and define the real business challenge to solve for
Use multiple tools, resources, consumer panels to derive data points and learnings
Reveal unique insights to land the opportunity
Sell in a strategic approach that achieves the client's business goals
Create inspiring briefs that unlock bold connections ideas
Architect clever yet simple eco-systems that unite how when and where the brand shows up
Collaborate with internal and external teams to arrive at a coherent body of work
Ensure teams are up to date on key trends, human behaviors, and their impact
Lead strategic meetings and present recommendation with unshakable confidence
Help train and develop our talent in your discipline
Act as a beacon of Noble People's values (Honest, Bold, Original)
Client Brief Translation
Evaluates client brief, helps define marketing objectives, laddering back to the business challenge
Audits company, culture, consumer and category data, delivering key learnings, tensions, truths
Analyzes the audience and maps the customer journey, identifying where/when/how to reach them
Articulates the comms behavior to act as a guiding filter for ideas
Develops campaign rollout and partners closely with media teams on paid, owned and earned activation
Packages and sells in a strategic approach that achieves the client’s business goals
Partners with data specialists to define, monitor, and evaluate key metrics for campaign success
Creative Delivery
Creates inspiring briefs that unlock bold and creative media ideas and activations
Collaborates with media team to take ideas from infancy to client‑ready, presenting with confidence
Understands audience, industry and platform trends to ensure creative and messaging delivers impact
Consistently shares innovative industry examples that inspire and uplevel work across the agency
Market Research & Thought Leadership
Uses a multitude of sources and methodologies, including driving qualitative market research
Proficient with relevant research tools such as YouGov, MRI/Simmons, Infegy, Kantar, etc
Understand principles of brand building and strengths/weaknesses of different media platforms
Studies and shares best-in-class advertising examples and case studies
Stays on top of best practice principles, industry and platform trends
Team Management
Project manage multiple work streams across accounts laddering back up to team lead
Helps team prioritize work and allocate resources where needed
Requirements
At least 3-5 years as a strategist at a media and/or creative agency, 3+ years experience in a client facing role
Bachelor's degree in related field or equivalent work experience
Proficiency with Microsoft Office Suite, Keynote, industry tools (MRI, Statista, Infegy, YouGov, etc)
Benefits
Noble People offers a generous time‑off package of 15 PTO days per annum, 5 Safe & sick days, 2 Personal flex days and 1 Birthday PTO day, as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years
We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
Lastly, we allow for a cell phone reimbursement, pre‑tax commuter benefits, Flexible Spending Account, daily snacks, and much more
The salary range is $90,000 to $110,000 USD per year
Diversity and Inclusion At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
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Media ideas that aren't media. Media that isn't freaking boring. Brand ideas that people love. We do communications strategy, media planning and buying, and reporting and optimization - but with a lens that respects creativity and without the bullshit that comes along with most media agencies. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media - again, always through a creative lens.
We are especially excited about candidates who have demonstrated sustained commitment to performance-driven environments, whether through collegiate athletics, military service, student organizations, work experience, entrepreneurial ventures, or other creative or competitive settings.
What You'll Do The role of a strategist is to use business, brand, culture and consumer centric insights to connect creativity with media, and deliver impactful ideas that drive business outcomes. They are responsible for identifying memorable ways to express the brand and creative platform, when consumers will be most receptive, across a variety of platforms, places and touchpoints. They support, collaborate and inspire work across the agency and media teams. Reports to the Head of Strategy.
Essential Duties and Responsibilities Core Responsibilities
Assess client objectives and define the real business challenge to solve for
Use multiple tools, resources, consumer panels to derive data points and learnings
Reveal unique insights to land the opportunity
Sell in a strategic approach that achieves the client's business goals
Create inspiring briefs that unlock bold connections ideas
Architect clever yet simple eco-systems that unite how when and where the brand shows up
Collaborate with internal and external teams to arrive at a coherent body of work
Ensure teams are up to date on key trends, human behaviors, and their impact
Lead strategic meetings and present recommendation with unshakable confidence
Help train and develop our talent in your discipline
Act as a beacon of Noble People's values (Honest, Bold, Original)
Client Brief Translation
Evaluates client brief, helps define marketing objectives, laddering back to the business challenge
Audits company, culture, consumer and category data, delivering key learnings, tensions, truths
Analyzes the audience and maps the customer journey, identifying where/when/how to reach them
Articulates the comms behavior to act as a guiding filter for ideas
Develops campaign rollout and partners closely with media teams on paid, owned and earned activation
Packages and sells in a strategic approach that achieves the client’s business goals
Partners with data specialists to define, monitor, and evaluate key metrics for campaign success
Creative Delivery
Creates inspiring briefs that unlock bold and creative media ideas and activations
Collaborates with media team to take ideas from infancy to client‑ready, presenting with confidence
Understands audience, industry and platform trends to ensure creative and messaging delivers impact
Consistently shares innovative industry examples that inspire and uplevel work across the agency
Market Research & Thought Leadership
Uses a multitude of sources and methodologies, including driving qualitative market research
Proficient with relevant research tools such as YouGov, MRI/Simmons, Infegy, Kantar, etc
Understand principles of brand building and strengths/weaknesses of different media platforms
Studies and shares best-in-class advertising examples and case studies
Stays on top of best practice principles, industry and platform trends
Team Management
Project manage multiple work streams across accounts laddering back up to team lead
Helps team prioritize work and allocate resources where needed
Requirements
At least 3-5 years as a strategist at a media and/or creative agency, 3+ years experience in a client facing role
Bachelor's degree in related field or equivalent work experience
Proficiency with Microsoft Office Suite, Keynote, industry tools (MRI, Statista, Infegy, YouGov, etc)
Benefits
Noble People offers a generous time‑off package of 15 PTO days per annum, 5 Safe & sick days, 2 Personal flex days and 1 Birthday PTO day, as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years
We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
Lastly, we allow for a cell phone reimbursement, pre‑tax commuter benefits, Flexible Spending Account, daily snacks, and much more
The salary range is $90,000 to $110,000 USD per year
Diversity and Inclusion At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.
#J-18808-Ljbffr