Sr. Digital Marketing Analyst
Dynatrace, Boston, MA, United States
Your role at Dynatrace
The Marketing Analytics team, part of Marketing Analytics and Operations, partners closely with Marketing leaders and team members across Growth Marketing, Partner Marketing, Brand, Digital, and Sales Development to transform data into insights that inform and drive business decisions. We use data to understand customer behaviour, measure campaign effectiveness, optimize marketing investments, and uncover growth opportunities.
We are seeking a Senior Marketing Analytics Analyst, Digital & Web, to transform data into insights and recommendations that drive optimization of our Web experience and Digital Marketing investments. This is a senior individual contributor role requiring strong analytical skills and deep experience in digital and web analytics.
Responsibilities
Own the digital measurement strategy and frameworks to support the Web experience and Digital Marketing
Collaborate with Web and Digital marketing teams to understand business objectives and deliver data and analytics solutions that enable data-informed decision making
Build and maintain Looker Studio and PowerBI dashboards to automate performance measurement of web and paid media KPIs and leading indicators
Drive actionable insights and recommendation to improve digital campaign effectiveness, efficiency, and ROAS
Identify and interpret web traffic and conversion trends to inform UX, content, and conversion rate optimization
Support A/B testing through hypothesis development, measurement, and analysis of test results
Partner with data architecture and engineering teams to integrate data from multiple platforms (e.g. ad platforms, Web analytics, CRM) to enable end-to-end digital marketing reporting and analysis
Implement and maintain web analytics tracking and ensure data accuracy through tagging QA
Proactively evaluate and apply digital marketing trends and analytics best practices to continuously improve reporting and insights
What Will Help You Succeed
Degree in Marketing, Statistics, Business Administration or other relevant fields
5+ years of experience in a digital marketing analytics role in a B2B SaaS environment
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
Demonstrated proficiency using web analytics tools such as Google Analytics (preferred) or Adobe Analytics
Hands-on experience building and maintain dashboards in Tableau, Power BI, Looker Studio or similar visualization tools
Ability to communicate insights clearly and effectively
Strong analytical and problem-solving skills with attention to detail
Ability to collaborate effectively with team members, cross-functional stakeholders, and 3rd party partners.
Why you will love being a Dynatracer
A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
An environment that fosters innovation, enables creative collaboration, and allows you to grow.
A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Compensation and Rewards DOE, annual salary of $91K - $115K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
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We are seeking a Senior Marketing Analytics Analyst, Digital & Web, to transform data into insights and recommendations that drive optimization of our Web experience and Digital Marketing investments. This is a senior individual contributor role requiring strong analytical skills and deep experience in digital and web analytics.
Responsibilities
Own the digital measurement strategy and frameworks to support the Web experience and Digital Marketing
Collaborate with Web and Digital marketing teams to understand business objectives and deliver data and analytics solutions that enable data-informed decision making
Build and maintain Looker Studio and PowerBI dashboards to automate performance measurement of web and paid media KPIs and leading indicators
Drive actionable insights and recommendation to improve digital campaign effectiveness, efficiency, and ROAS
Identify and interpret web traffic and conversion trends to inform UX, content, and conversion rate optimization
Support A/B testing through hypothesis development, measurement, and analysis of test results
Partner with data architecture and engineering teams to integrate data from multiple platforms (e.g. ad platforms, Web analytics, CRM) to enable end-to-end digital marketing reporting and analysis
Implement and maintain web analytics tracking and ensure data accuracy through tagging QA
Proactively evaluate and apply digital marketing trends and analytics best practices to continuously improve reporting and insights
What Will Help You Succeed
Degree in Marketing, Statistics, Business Administration or other relevant fields
5+ years of experience in a digital marketing analytics role in a B2B SaaS environment
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
Demonstrated proficiency using web analytics tools such as Google Analytics (preferred) or Adobe Analytics
Hands-on experience building and maintain dashboards in Tableau, Power BI, Looker Studio or similar visualization tools
Ability to communicate insights clearly and effectively
Strong analytical and problem-solving skills with attention to detail
Ability to collaborate effectively with team members, cross-functional stakeholders, and 3rd party partners.
Why you will love being a Dynatracer
A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
An environment that fosters innovation, enables creative collaboration, and allows you to grow.
A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Compensation and Rewards DOE, annual salary of $91K - $115K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
#J-18808-Ljbffr