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PR & Showroom Assistant

Lafert Group, New York, NY, United States


We are looking for an organized, detail-oriented, and proactive PR & Showroom Assistant to join our New York Showroom. This role provides daily support to both the PR and Wholesale Teams, contributing to the smooth running of showroom activities, press relations, reporting, and sales campaigns. Responsibilities and general duties:

Support the PR Team in day-to-day activities and operational needs Assist in the preparation and organization of press appointments, editorials, and VIP requests Coordinate logistics for samples, shipments, and returns Maintain and update sample and collection tracking tools Support the organization of PR events, press days, and showroom presentations Ensure materials and collections are properly prepared and presented for PR activities Provide support to the Wholesale Team Assist in the preparation of collections, line sheets, and selling tools Support client appointments when required Help with operational and organizational activities during busy sales periods Support the preparation of weekly and monthly reports for PR and Wholesale activities Assist in monitoring KPIs and performance indicators for showroom and PR activities Provide data entry, organization, and basic analysis to support team decision-making

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