Social Media Specialist
Goodwin Company, Columbus, OH, United States
Own the consistent execution of our social media presence across LinkedIn, X, and Instagram, with LinkedIn as our primary platform.
Translate product updates, customer stories, event moments, and founder perspectives into platform-specific content (written posts, short-form video, event photography, and simple graphics).
Plan, draft, edit, and publish posts that show how our technology helps brokers in real, practical ways.
Work closely with the founder to shape messaging, apply feedback, and ensure alignment with our brand.
Maintain a content calendar and keep posting steady and organized.
Attend key events at our headquarters in Columbus to capture photos, videos, and behind-the-scenes moments.
Coordinate and publish content from the aviation events we attend and sponsor across the country.
Ensure every post reflects the standards we hold internally for clarity, professionalism, and attention to detail.
Track engagement and adjust execution based on what resonates with brokers and the broader industry.
Job Requirements
Experience managing social media for a company, founder, or brand where you directly owned posting. Strong understanding of LinkedIn as a professional platform and how to create content that resonates in B2B environments. Experience in SaaS, B2B, or aviation is a huge plus A portfolio of work you have written, designed, or produced yourself. Experience working closely with a business owner, founder, or senior leader. The ability to take direct feedback, apply it quickly, and improve your work Comfort working in a fast-moving environment where messaging may evolve quickly. Strong writing skills. You can explain a software product in clear, practical language. High attention to detail. You review your work carefully before it goes live. Availability to come to our Columbus headquarters when we are hosting events and to attend select industry events as needed. The ability to manage your time and maintain consistent output within a part-time schedule. Authorization to work in the United States without current or future employer sponsorship
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Experience managing social media for a company, founder, or brand where you directly owned posting. Strong understanding of LinkedIn as a professional platform and how to create content that resonates in B2B environments. Experience in SaaS, B2B, or aviation is a huge plus A portfolio of work you have written, designed, or produced yourself. Experience working closely with a business owner, founder, or senior leader. The ability to take direct feedback, apply it quickly, and improve your work Comfort working in a fast-moving environment where messaging may evolve quickly. Strong writing skills. You can explain a software product in clear, practical language. High attention to detail. You review your work carefully before it goes live. Availability to come to our Columbus headquarters when we are hosting events and to attend select industry events as needed. The ability to manage your time and maintain consistent output within a part-time schedule. Authorization to work in the United States without current or future employer sponsorship
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