
Brand Designer
PepsiCo Deutschland GmbH, New York, NY, United States
Overview
Design Drives Business Value
Design is a strategic function for PepsiCo to drive business value by creating experiences and brand engagements of which people deeply want to be a part. In partnership with the Business and R&D units, we’re applying this approach to our existing portfolio of brands and to an entire new platform of products yet to be born. We are one of the first major corporations to integrate different design disciplines—brand design, design execution, industrial design, design strategy, front-end innovation—into a single group.
You are
A lover of design, brands and people
A self-starter with entrepreneurial spirit
Energized by challenges
Empathetic to consumers, customers and internal stakeholders
Keen eye for consumer behavior trends in addition to extraordinary design savvy
A storyteller, visually & verbally
Comfortable multitasking
Collaborative
Responsibilities The role: In this role, you will report to the Design Senior Manager, Pepsi Lipton Partnership and collaborate with other Design team members to drive design thinking from ideation thru concept development, refinement, and execution in 360 brand design and innovation. You will be contributing across three iconic brands across the North American tea portfolio as well as supporting regional brands and the PLP.
Accountabilities
Creating high quality brand design solutions in a rapid paced, high-output environment
Present design concepts in a clear and concise manner
Ability to sketch ideas to create and communicate concepts
Participate and contribute in brainstorm sessions
Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
Ideate and construct ideas within a team-based design environment
Communicates regularly. Manages own timelines, milestones and internal deadlines to ensure timely deliver
Compensation and Benefits:
The expected compensation range for this position is between $80,700 - $135,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Minimum of 1 — 3 years studio experience (in-house or agency) as a graphic or brand designer taking projects from concept through completion
Brand, communication design background, bachelor’s degree in graphic design
Background and understanding of brand/packaging/graphic design as well as an understanding of social/ digital design preferred
Strong portfolio of design work showcasing both print and digital projects
Social media-minded curator
Digital design and photography interest or experience
Brand design background and style guideline experience, 360 visual identity
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- ability to articulate ideas conceptually. Illustration skills would be a ++
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Expert at Adobe Creative Suite programs
Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: /Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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Design is a strategic function for PepsiCo to drive business value by creating experiences and brand engagements of which people deeply want to be a part. In partnership with the Business and R&D units, we’re applying this approach to our existing portfolio of brands and to an entire new platform of products yet to be born. We are one of the first major corporations to integrate different design disciplines—brand design, design execution, industrial design, design strategy, front-end innovation—into a single group.
You are
A lover of design, brands and people
A self-starter with entrepreneurial spirit
Energized by challenges
Empathetic to consumers, customers and internal stakeholders
Keen eye for consumer behavior trends in addition to extraordinary design savvy
A storyteller, visually & verbally
Comfortable multitasking
Collaborative
Responsibilities The role: In this role, you will report to the Design Senior Manager, Pepsi Lipton Partnership and collaborate with other Design team members to drive design thinking from ideation thru concept development, refinement, and execution in 360 brand design and innovation. You will be contributing across three iconic brands across the North American tea portfolio as well as supporting regional brands and the PLP.
Accountabilities
Creating high quality brand design solutions in a rapid paced, high-output environment
Present design concepts in a clear and concise manner
Ability to sketch ideas to create and communicate concepts
Participate and contribute in brainstorm sessions
Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
Ideate and construct ideas within a team-based design environment
Communicates regularly. Manages own timelines, milestones and internal deadlines to ensure timely deliver
Compensation and Benefits:
The expected compensation range for this position is between $80,700 - $135,100.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Minimum of 1 — 3 years studio experience (in-house or agency) as a graphic or brand designer taking projects from concept through completion
Brand, communication design background, bachelor’s degree in graphic design
Background and understanding of brand/packaging/graphic design as well as an understanding of social/ digital design preferred
Strong portfolio of design work showcasing both print and digital projects
Social media-minded curator
Digital design and photography interest or experience
Brand design background and style guideline experience, 360 visual identity
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- ability to articulate ideas conceptually. Illustration skills would be a ++
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Expert at Adobe Creative Suite programs
Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: /Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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