Director, Global Media
McCormick & Company, Incorporated, Cockeysville, MD, United States
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire a Director, Global media to join the team based at our Global Headquarters in Hunt Valley, Maryland. The position is eligible to participate in our hybrid work program (50% onsite per month).
What We Bring To The Table The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Position Overview Under general direction of the VP, Global Brand Marketing, this role leads global paid media, performance marketing, and retail media, building and leading programs that drive brand awareness, affinity and revenue. The role will liaise with cross functional partners in global brand marketing, brand management, sales, digital, consumer insights, and creative teams.
Key Responsibilities
Lead North America and EMEA paid media strategy and execution across McCormick’s full portfolio of brands, managing an internal team and agency partners on media strategy, media planning, trafficking, and optimization
Lead retail media search and display programs that drive sustained growth for the McCormick portfolio of brands across North America and EMEA. Lead Joint Business Planning (JBPs) in partnership with the sales team as part of annual planning
Lead media strategy and execution for DTC and social commerce in North America and EMEA, leveraging an internal team and agency partners to drive incremental revenue and build McCormick first party data
Build an media agency strategy and ecosystem globally, working closely with regional marketing leads and procurement to determine the right partners. Manage top to top relationships and agency partners and drive continuous improvement of agency effectiveness
Build and lead a modern media measurement program in partnership with the consumer insights team, measuring real-time performance for optimization and long‑term impact of media programs on our brands and overall business
Support marketing leadership in developing annual marketing and flywheel activation plans and go to market for new product launches
Partner with the brand, media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data
Monitor and report on industry media, digital/social and consumer trends that could inform new innovation, go to market plans or overall brand plans
Required Qualifications
Bachelors Degree in Marketing, Communications, Business, or other related field of study
At least 8+ years of experience in marketing with 5+ years’ experience in paid media.
Proven analytical, project management, and organizational skills with strong written and verbal communication skills required
Consumer centric with a deep understanding of digital and retail media platforms and trends
Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights
Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit‑sharing plans
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
WHY WORK AT MCCORMICK? As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.
Between our passion for flavor, our 130‑year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.
#J-18808-Ljbffr
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire a Director, Global media to join the team based at our Global Headquarters in Hunt Valley, Maryland. The position is eligible to participate in our hybrid work program (50% onsite per month).
What We Bring To The Table The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Position Overview Under general direction of the VP, Global Brand Marketing, this role leads global paid media, performance marketing, and retail media, building and leading programs that drive brand awareness, affinity and revenue. The role will liaise with cross functional partners in global brand marketing, brand management, sales, digital, consumer insights, and creative teams.
Key Responsibilities
Lead North America and EMEA paid media strategy and execution across McCormick’s full portfolio of brands, managing an internal team and agency partners on media strategy, media planning, trafficking, and optimization
Lead retail media search and display programs that drive sustained growth for the McCormick portfolio of brands across North America and EMEA. Lead Joint Business Planning (JBPs) in partnership with the sales team as part of annual planning
Lead media strategy and execution for DTC and social commerce in North America and EMEA, leveraging an internal team and agency partners to drive incremental revenue and build McCormick first party data
Build an media agency strategy and ecosystem globally, working closely with regional marketing leads and procurement to determine the right partners. Manage top to top relationships and agency partners and drive continuous improvement of agency effectiveness
Build and lead a modern media measurement program in partnership with the consumer insights team, measuring real-time performance for optimization and long‑term impact of media programs on our brands and overall business
Support marketing leadership in developing annual marketing and flywheel activation plans and go to market for new product launches
Partner with the brand, media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data
Monitor and report on industry media, digital/social and consumer trends that could inform new innovation, go to market plans or overall brand plans
Required Qualifications
Bachelors Degree in Marketing, Communications, Business, or other related field of study
At least 8+ years of experience in marketing with 5+ years’ experience in paid media.
Proven analytical, project management, and organizational skills with strong written and verbal communication skills required
Consumer centric with a deep understanding of digital and retail media platforms and trends
Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights
Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit‑sharing plans
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
WHY WORK AT MCCORMICK? As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.
Between our passion for flavor, our 130‑year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.
#J-18808-Ljbffr