Lead Marketing Analyst
Socotra, Inc., San Francisco, CA, United States
Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.
Responsibilities
Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data‑driven insights.
Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross‑functional relationships.
About You
You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
You’ve analyzed multi‑channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
Even Better
Experience partnering with senior marketing leaders on annual planning and long‑term strategy.
Experience managing analysts and building high‑performing analytics teams.
Familiarity with experimentation design and incrementality testing in performance marketing.
Pay Range $164,000 — $205,000 USD
Benefits
Health, Dental, & Vision benefits plus savings plans
Mac computers + work‑from‑home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie‑versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
What Makes an Earnie
Every Second Counts : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
Choose To Do Hard Things : We win by tackling the hard things that others avoid, fueled by grit and resilience.
Pursue Excellence : Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
Lead Together : Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
Don’t Take Yourself Too Seriously : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.
Responsibilities
Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data‑driven insights.
Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross‑functional relationships.
About You
You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
You’ve analyzed multi‑channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
Even Better
Experience partnering with senior marketing leaders on annual planning and long‑term strategy.
Experience managing analysts and building high‑performing analytics teams.
Familiarity with experimentation design and incrementality testing in performance marketing.
Pay Range $164,000 — $205,000 USD
Benefits
Health, Dental, & Vision benefits plus savings plans
Mac computers + work‑from‑home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie‑versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
What Makes an Earnie
Every Second Counts : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
Choose To Do Hard Things : We win by tackling the hard things that others avoid, fueled by grit and resilience.
Pursue Excellence : Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
Lead Together : Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
Don’t Take Yourself Too Seriously : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
#J-18808-Ljbffr