Content Marketing Specialist
Aleron, San Diego, CA, United States
Acara Solutions is hiring a Content Marketing Specialist for our client in San Diego, CA. This is a contract role and can be onsite, hybrid, or remote.
Pay rate: $40-45/hr
Role and responsibilities
Work closely with the US Head of Employer Brand Communications, the employer brand and U.S. recruitment teams to develop and deliver content (related to both Client branding and specific competencies-) for a variety of platforms used to attract high-quality applicants to Client
Establish and own content strategy for channels; create and launch content that tells Client's Employee Value Proposition (EVP) story in various formats, including social, video, website, event collateral, presentations, and more
Manage multi-channel asset creation including but not limited to article writing, newsletter production, emails, banners, flyers, billboards, video etc.,
Own and maintain a content calendar for all employer brand communications content channels and ensure accurate and timely delivery of content assets
Work with team members to ensure all content needs are met by effectively tracking/trafficking content from conception to execution i.e. writing/editing and/or freelancer management as well as graphic design and review approval process for brand and IP protection
Creation and management of a messaging house and persona work to identify and define each unique talent vertical
Establish, manage and grow relationships with global Comms Center of Excellence, US internal communications, Talent Acquisition and other key business stakeholders to identify US-specific and globally relevant stories and coordinate publication on US/global (shared) channels
Work with digital/creative agencies, photographers, videographers, and employer brand communications colleagues to track, measure and report on results and key metrics. Optimize content and campaigns based on results.
Proactively research and recommend new employer branding/EVP content that addresses key recruitment needs
Work closely with global editorial team to write and edit content for website, social, recruitment platforms, etc.
Job Requirements Required Skills / Qualifications:
Minimum of 5 years of relevant experience in campaign content management/creation
Preferred Skills / Qualifications:
Bachelor's degree or equivalent combination of education and/or experience
Master's degree a plus
Science/technology background a plus
Experience working in integrated communications teams would be a plus
Exceptional writing and communication skills; clear, concise, and professional. Secure grasp of spelling, grammar, writing mechanics, and punctuation.
Strong project management skills: ability to work with agencies/vendors and adapt to changes in business priorities, timelines, scope or resources; build measurement into plans; monitor, track, and report progress
Ability to tailor messages and develop content for specific target audiences
Familiarity with key talent-facing channels such as LinkedIn, Glassdoor and Indeed, etc.
Strong ability to create processes, templates and ways of working to optimize efficiency in the content creation/delivery process lifecycle
Experience planning and executing photography and video shoots to create unique assets
Search engine optimization (SEO) skills and/or understanding across content types from articles to landing pages to job postings etc.,
Basic working knowledge/experience with Adobe products such as InDesign, Photoshop
Knowledge of and/or experience managing an asset management system
Relationship builder, collaborative team player. Works effectively with internal stakeholders
Ability to perform under time pressure and stress and to meet aggressive deadlines
An individual who thrives in a collaborative environment
A can-do mentality - takes ownership
Resilient, proactive, driven
Sets targets and priorities effectively and efficiently
Interpersonal influence: build trust and rapport with communications colleagues, recruitment and other partners; pursue goals in constructive and assertive way; explore potential solutions during disagreements and search for the win-win
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.
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Pay rate: $40-45/hr
Role and responsibilities
Work closely with the US Head of Employer Brand Communications, the employer brand and U.S. recruitment teams to develop and deliver content (related to both Client branding and specific competencies-) for a variety of platforms used to attract high-quality applicants to Client
Establish and own content strategy for channels; create and launch content that tells Client's Employee Value Proposition (EVP) story in various formats, including social, video, website, event collateral, presentations, and more
Manage multi-channel asset creation including but not limited to article writing, newsletter production, emails, banners, flyers, billboards, video etc.,
Own and maintain a content calendar for all employer brand communications content channels and ensure accurate and timely delivery of content assets
Work with team members to ensure all content needs are met by effectively tracking/trafficking content from conception to execution i.e. writing/editing and/or freelancer management as well as graphic design and review approval process for brand and IP protection
Creation and management of a messaging house and persona work to identify and define each unique talent vertical
Establish, manage and grow relationships with global Comms Center of Excellence, US internal communications, Talent Acquisition and other key business stakeholders to identify US-specific and globally relevant stories and coordinate publication on US/global (shared) channels
Work with digital/creative agencies, photographers, videographers, and employer brand communications colleagues to track, measure and report on results and key metrics. Optimize content and campaigns based on results.
Proactively research and recommend new employer branding/EVP content that addresses key recruitment needs
Work closely with global editorial team to write and edit content for website, social, recruitment platforms, etc.
Job Requirements Required Skills / Qualifications:
Minimum of 5 years of relevant experience in campaign content management/creation
Preferred Skills / Qualifications:
Bachelor's degree or equivalent combination of education and/or experience
Master's degree a plus
Science/technology background a plus
Experience working in integrated communications teams would be a plus
Exceptional writing and communication skills; clear, concise, and professional. Secure grasp of spelling, grammar, writing mechanics, and punctuation.
Strong project management skills: ability to work with agencies/vendors and adapt to changes in business priorities, timelines, scope or resources; build measurement into plans; monitor, track, and report progress
Ability to tailor messages and develop content for specific target audiences
Familiarity with key talent-facing channels such as LinkedIn, Glassdoor and Indeed, etc.
Strong ability to create processes, templates and ways of working to optimize efficiency in the content creation/delivery process lifecycle
Experience planning and executing photography and video shoots to create unique assets
Search engine optimization (SEO) skills and/or understanding across content types from articles to landing pages to job postings etc.,
Basic working knowledge/experience with Adobe products such as InDesign, Photoshop
Knowledge of and/or experience managing an asset management system
Relationship builder, collaborative team player. Works effectively with internal stakeholders
Ability to perform under time pressure and stress and to meet aggressive deadlines
An individual who thrives in a collaborative environment
A can-do mentality - takes ownership
Resilient, proactive, driven
Sets targets and priorities effectively and efficiently
Interpersonal influence: build trust and rapport with communications colleagues, recruitment and other partners; pursue goals in constructive and assertive way; explore potential solutions during disagreements and search for the win-win
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.
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