Social Media Strategist II
Navy Federal Credit Union, Vienna, VA, United States
Overview
To execute and maintain the organization's enterprise-wide social presence, including platform strategies, business cases for new platforms, content strategies, social governance and policy, paid social advertising, employer brand and talent acquisition strategies, employee advocacy, social intelligence, listening, reporting, and reputation management primarily focused on community management and engagement, and video first social channels and placements. Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategy, corporate marketing, and brand. Assist in developing campaign strategies and performance metrics for optimal visibility and engagement. Manage and implement external and internal social media campaigns and communications. Serve as a social media expert and provide leadership on best practices. Work on complex assignments requiring initiative to resolve issues. Mentor lower-level team members.
Responsibilities
Assist in implementing and managing a multi-year strategic plan to maximize Navy Federal's brand awareness on Reddit, YouTube, and social media platforms and ensure alignment with enterprise and department strategies
Ensure governance policy for all social media platforms is followed and adheres to the rules of engagement
Contribute moderately complex input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use; collaborate with OGC and risk groups on the development and implementation of policy and collaterals
Assist in implementing and leading the paid social advertising program and future marketing strategies aligned with industry peers
Assist in implementing and leading social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials
Assist in developing strategies for establishing new social media platforms or using new platform features (Stories, livestreaming, platform takeovers, etc.)
Develop social media strategies, campaign plans, and editorial calendars; drive member and prospect conversions for product and service offerings; analyze performance and effectiveness against corporate goals and department objectives; and present actionable learnings to executive leaders
Provide complex input for and assist in maintaining the paid social advertising budget, track platform and vendor budgets in support of social, and make key contributions to Annual Financial Plan (AFP) development; lead programs including budget forecasting, tracking and performance
Monitor and analyze platforms identifying existing and emerging challenges (e.g. algorithm or targeting restrictions, etc.) and define, develop, and execute complex and effective strategies to resolve and support needs, opportunities, and solutions
Assist in implementing a matrix of decision making and ensure integration of business and marketing strategic plans for all social media platforms
Collaborate with multiple stakeholders (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework
Assist in operationalizing and presenting social data across the organization to identify and recommend decisions, inform and implement new strategies, and improve processes
Build and maintain partnerships with key business unit stakeholders and senior management across the organization to facilitate consistency in messaging, brand voice and ensure compliance with established social media policies and procedures
Assist in collaborating with third‑party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ETS, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal (RFPs)
Lead, develop and present recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging for external‑facing content
Bring external perspective and ideas from relevant sources; stay current with technology, government/policy impacts, industry best practices, and up‑to‑date competitive insights; and mentor lower‑level team members to do the same
Assist in developing, designing, and implementing social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies
Provide complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies
Identify, report, and present social media complaint trends and high priority escalations to senior leadership
Assist in managing and implementing external and internal social media campaigns and communications. Serve as a social media subject matter expert and provide leadership to management on social media best practices.
Perform other duties as assigned
Qualifications
Bachelor's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Significant knowledge of social media platforms, especially Reddit, YouTube, review sites, and emerging media
Significant knowledge of YouTube's algorithm, trends, and best practices to optimize video content and channel performance
Significant knowledge of Social Search Optimization (SSO) and experience optimizing video titles, captions, hooks, and comments for discoverability
Significant experience in developing and managing large corporate social media campaigns and related budgets
Significant skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
Working knowledge of strategic planning and project management for marketing, advertising, or corporate communications
Experience demonstrating thought leadership, initiative‑taking, decision‑making, and creativity solving business problems
Significant experience presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
Experience in leading cross‑functional, multi‑dimensional teams and projects of the highest complexity, business risk, and with significant impact
Significant experience managing multiple priorities independently and/or in a team environment to achieve goals
Exposure to leading, guiding, and mentoring others
Advanced verbal and written communication skills
Effective organizational, planning and time management skills
Working knowledge of media operations, specialized publications, and editorial practices
Effective skill in building strategic and execution‑focused plans and alliances with leadership
Expert analytical skills to include summarizing information and clearly identifying key elements, patterns, results or relationships staff, management, vendors, and members diplomatically and tactfully
Master's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Working knowledge of regulatory and financial regulations and compliance protocol
Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives
Hours:
Monday - Friday, 8:00AM - 4:30PM
Locations:
820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526
About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion.
Equal Employment Opportunity:
All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations:
If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers:
Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams:
Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act:
Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
#J-18808-Ljbffr
To execute and maintain the organization's enterprise-wide social presence, including platform strategies, business cases for new platforms, content strategies, social governance and policy, paid social advertising, employer brand and talent acquisition strategies, employee advocacy, social intelligence, listening, reporting, and reputation management primarily focused on community management and engagement, and video first social channels and placements. Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategy, corporate marketing, and brand. Assist in developing campaign strategies and performance metrics for optimal visibility and engagement. Manage and implement external and internal social media campaigns and communications. Serve as a social media expert and provide leadership on best practices. Work on complex assignments requiring initiative to resolve issues. Mentor lower-level team members.
Responsibilities
Assist in implementing and managing a multi-year strategic plan to maximize Navy Federal's brand awareness on Reddit, YouTube, and social media platforms and ensure alignment with enterprise and department strategies
Ensure governance policy for all social media platforms is followed and adheres to the rules of engagement
Contribute moderately complex input for the corporate social policy and eLearning module to provide guidance for team members, leaders, and stakeholders on appropriate social media use; collaborate with OGC and risk groups on the development and implementation of policy and collaterals
Assist in implementing and leading the paid social advertising program and future marketing strategies aligned with industry peers
Assist in implementing and leading social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials
Assist in developing strategies for establishing new social media platforms or using new platform features (Stories, livestreaming, platform takeovers, etc.)
Develop social media strategies, campaign plans, and editorial calendars; drive member and prospect conversions for product and service offerings; analyze performance and effectiveness against corporate goals and department objectives; and present actionable learnings to executive leaders
Provide complex input for and assist in maintaining the paid social advertising budget, track platform and vendor budgets in support of social, and make key contributions to Annual Financial Plan (AFP) development; lead programs including budget forecasting, tracking and performance
Monitor and analyze platforms identifying existing and emerging challenges (e.g. algorithm or targeting restrictions, etc.) and define, develop, and execute complex and effective strategies to resolve and support needs, opportunities, and solutions
Assist in implementing a matrix of decision making and ensure integration of business and marketing strategic plans for all social media platforms
Collaborate with multiple stakeholders (internal and external) to ensure alignment of strategies and tactics, and the development and performance of the analytics and metrics framework
Assist in operationalizing and presenting social data across the organization to identify and recommend decisions, inform and implement new strategies, and improve processes
Build and maintain partnerships with key business unit stakeholders and senior management across the organization to facilitate consistency in messaging, brand voice and ensure compliance with established social media policies and procedures
Assist in collaborating with third‑party vendors (e.g., social media management system, URL shortener, UGC platform, employee advocacy tool, etc.); coordinate with Procurement, ETS, and InfoSec to regularly review vendors for efficiency and value; initiate requests for proposal (RFPs)
Lead, develop and present recommendations to ensure and/or improve favorable member experience to include appropriate tone, sentiment, and accurate messaging for external‑facing content
Bring external perspective and ideas from relevant sources; stay current with technology, government/policy impacts, industry best practices, and up‑to‑date competitive insights; and mentor lower‑level team members to do the same
Assist in developing, designing, and implementing social media compliance and security programs to meet corporate policies and requirements of the Consumer Financial Protection Bureau (CFPB), NCUA, and other regulatory agencies
Provide complex input to division leadership for General Counsel, Compliance, Internal Audit, and other business unit responses to confidential/sensitive inquiries from regulatory agencies
Identify, report, and present social media complaint trends and high priority escalations to senior leadership
Assist in managing and implementing external and internal social media campaigns and communications. Serve as a social media subject matter expert and provide leadership to management on social media best practices.
Perform other duties as assigned
Qualifications
Bachelor's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Significant knowledge of social media platforms, especially Reddit, YouTube, review sites, and emerging media
Significant knowledge of YouTube's algorithm, trends, and best practices to optimize video content and channel performance
Significant knowledge of Social Search Optimization (SSO) and experience optimizing video titles, captions, hooks, and comments for discoverability
Significant experience in developing and managing large corporate social media campaigns and related budgets
Significant skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
Working knowledge of strategic planning and project management for marketing, advertising, or corporate communications
Experience demonstrating thought leadership, initiative‑taking, decision‑making, and creativity solving business problems
Significant experience presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
Experience in leading cross‑functional, multi‑dimensional teams and projects of the highest complexity, business risk, and with significant impact
Significant experience managing multiple priorities independently and/or in a team environment to achieve goals
Exposure to leading, guiding, and mentoring others
Advanced verbal and written communication skills
Effective organizational, planning and time management skills
Working knowledge of media operations, specialized publications, and editorial practices
Effective skill in building strategic and execution‑focused plans and alliances with leadership
Expert analytical skills to include summarizing information and clearly identifying key elements, patterns, results or relationships staff, management, vendors, and members diplomatically and tactfully
Master's Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
Working knowledge of regulatory and financial regulations and compliance protocol
Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives
Hours:
Monday - Friday, 8:00AM - 4:30PM
Locations:
820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526
About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion.
Equal Employment Opportunity:
All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations:
If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers:
Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams:
Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act:
Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
#J-18808-Ljbffr