Vice President of Brand Operations - YogaSix
Xponential Fitness, Irvine, CA, United States
Job Title:
Vice President of Brand Operations - YogaSix Department:
Operations Salary Range:
$130,000 - $150,000/year Reports To:
Managing Director - YogaSix Work Schedule:
Monday - Thursday in office, Fridays WFH Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program. Summary
The VP of Brand Operations at YogaSix will serve as a key strategic partner overseeing all aspects of Brand Operations with a primary focus on driving operation excellence, increasing same store revenue, enhancing franchise profitability, and optimizing the sales process. This role will collaborate with Brand Marketing, Training & Experience, Retail, and Field Operations teams to ensure cohesive brand management and operational excellence across all channels. This position will have a high influence and impact on the brand’s overall business strategy, strategic planning, sales process, and resource planning. Responsibilities
Strategic Leadership:
Provide visionary leadership in developing and executing strategies to achieve revenue growth and profitability targets. Operational Oversight:
Directly oversee and optimize system‑wide brand operations, ensuring alignment with corporate goals and standards. Franchisee Support:
Collaborate with franchisees via regional and system‑wide Webinars, Trainings, and Workshops to enhance operational efficiency, profitability, and adherence to brand standards. Sales Process Optimization:
Lead efforts to streamline and enhance the sales process, ensuring consistency and effectiveness across all franchise locations. Cross‑functional Collaboration:
Partner closely with Brand Marketing, Training & Experience, and Field Operations teams to drive integrated marketing campaigns, operational initiatives, and training programs. Performance Analysis:
Monitor performance to KPI metrics improve brand performance, operational efficiency, and customer satisfaction. Compliance and Quality Assurance:
Ensure compliance with company policies, standards, and regulatory requirements across all brand operations. Competitive Salary ($130,000 - $150,000/year) depending on experience Comprehensive Medical, Dental and Vision benefits Opportunities for additional bonuses 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Exclusive Discounts up to on retail brand merchandise Qualifications
Experience: Minimum of 8 years of progressive leadership experience in brand operations, preferably within the fitness, wellness, or franchising space. Prior experience supporting multi‑unit or franchise‑based systems is strongly preferred. Revenue & Membership Growth: Demonstrated success driving revenue growth through data‑informed operational strategies, including optimizing recurring membership/EFT business models common in boutique fitness, gym, or subscription‑based service environments. Strategic Vision: Proven track record of developing and executing strategic initiatives that improve operational performance, increase unit‑level profitability, and scale brand growth across multiple locations. Franchise Partnership: Experience working collaboratively with franchisees and operators, building trusted relationships while balancing brand standards with franchisee success and unit‑level financial performance. Cross‑functional Expertise: Strong ability to collaborate effectively with Marketing, Training & Experience, and Field Operations teams to align initiatives and deliver consistent brand execution across the system. Analytical Skills: Exceptional analytical and problem‑solving abilities, with the ability to translate KPIs, performance metrics, and operational data into actionable strategies that improve studio performance. Leadership: Demonstrated success leading and motivating high‑performing teams, fostering a culture of accountability, innovation, and operational excellence. Communication: Excellent communication and interpersonal skills, with the ability to influence franchise partners, senior leadership, and cross‑functional stakeholders. Education: Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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Vice President of Brand Operations - YogaSix Department:
Operations Salary Range:
$130,000 - $150,000/year Reports To:
Managing Director - YogaSix Work Schedule:
Monday - Thursday in office, Fridays WFH Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program. Summary
The VP of Brand Operations at YogaSix will serve as a key strategic partner overseeing all aspects of Brand Operations with a primary focus on driving operation excellence, increasing same store revenue, enhancing franchise profitability, and optimizing the sales process. This role will collaborate with Brand Marketing, Training & Experience, Retail, and Field Operations teams to ensure cohesive brand management and operational excellence across all channels. This position will have a high influence and impact on the brand’s overall business strategy, strategic planning, sales process, and resource planning. Responsibilities
Strategic Leadership:
Provide visionary leadership in developing and executing strategies to achieve revenue growth and profitability targets. Operational Oversight:
Directly oversee and optimize system‑wide brand operations, ensuring alignment with corporate goals and standards. Franchisee Support:
Collaborate with franchisees via regional and system‑wide Webinars, Trainings, and Workshops to enhance operational efficiency, profitability, and adherence to brand standards. Sales Process Optimization:
Lead efforts to streamline and enhance the sales process, ensuring consistency and effectiveness across all franchise locations. Cross‑functional Collaboration:
Partner closely with Brand Marketing, Training & Experience, and Field Operations teams to drive integrated marketing campaigns, operational initiatives, and training programs. Performance Analysis:
Monitor performance to KPI metrics improve brand performance, operational efficiency, and customer satisfaction. Compliance and Quality Assurance:
Ensure compliance with company policies, standards, and regulatory requirements across all brand operations. Competitive Salary ($130,000 - $150,000/year) depending on experience Comprehensive Medical, Dental and Vision benefits Opportunities for additional bonuses 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Exclusive Discounts up to on retail brand merchandise Qualifications
Experience: Minimum of 8 years of progressive leadership experience in brand operations, preferably within the fitness, wellness, or franchising space. Prior experience supporting multi‑unit or franchise‑based systems is strongly preferred. Revenue & Membership Growth: Demonstrated success driving revenue growth through data‑informed operational strategies, including optimizing recurring membership/EFT business models common in boutique fitness, gym, or subscription‑based service environments. Strategic Vision: Proven track record of developing and executing strategic initiatives that improve operational performance, increase unit‑level profitability, and scale brand growth across multiple locations. Franchise Partnership: Experience working collaboratively with franchisees and operators, building trusted relationships while balancing brand standards with franchisee success and unit‑level financial performance. Cross‑functional Expertise: Strong ability to collaborate effectively with Marketing, Training & Experience, and Field Operations teams to align initiatives and deliver consistent brand execution across the system. Analytical Skills: Exceptional analytical and problem‑solving abilities, with the ability to translate KPIs, performance metrics, and operational data into actionable strategies that improve studio performance. Leadership: Demonstrated success leading and motivating high‑performing teams, fostering a culture of accountability, innovation, and operational excellence. Communication: Excellent communication and interpersonal skills, with the ability to influence franchise partners, senior leadership, and cross‑functional stakeholders. Education: Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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