CRM Manager, HubSpot
Highway, Dallas, TX, United States
Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.
Role Description We are seeking a strategic and analytical HubSpot CRM Manager to optimize our marketing technology stack, drive process improvements, and enable data-driven decision-making across the marketing organization. This role will serve as the operational backbone of our marketing function, ensuring seamless execution of campaigns, accurate reporting, and cross-functional alignment with Sales and Customer Success teams.
Your role
Provide HubSpot support and administration end to end, including user management, permissions, objects, pipelines, workflows, reporting, and overall system configuration.
Serve as the primary point of contact for a high volume of HubSpot requests, managing the entire lifecycle for marketing automation.
Identify recurring issues and root causes across HubSpot, integrations, and internal systems, and implement scalable solutions.
Maintain strong data hygiene and governance to ensure HubSpot remains a trusted source of truth for reporting and decision-making.
Create and maintain documentation, SOPs, and processes.
Build and manage automated email campaigns, drip sequences, and multi-channel marketing workflows.
Ensure campaign quality through testing protocols, QA processes, and performance monitoring
Support marketing team with technical implementation of campaigns and programs
Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits
Evaluate and implement new marketing tools to improve efficiency and capabilities
Maintain integrations between marketing systems and sales/customer success platform
Establish best practices for campaign execution, lead management, and reporting
Partner with Sales Operations to align on lead definitions, SLAs, and handoff processes
Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns
Work closely with marketing leadership to translate strategic goals into operational execution plans
Serve as liaison between marketing and IT/engineering for technical requirements
Participate in revenue operations initiatives to ensure unified go-to-market alignment
Qualifications
Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator)
Familiarity with marketing attribution models and revenue operations frameworks
Bachelor's degree in Marketing, Business Administration, Information Systems, or related field
4+years of experience in marketing operations, demand generation operations, or related role
Proven experience managing marketing automation through Hubspot
Expert-level proficiency with marketing automation platforms and CRM systems (Salesforce preferred)
Strong understanding of data management, database architecture, and API integrations
Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar)
Familiarity with ABM platforms, attribution tools, and marketing analytics solutions
Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations
Experience in B2B SaaS or technology company environment
Background in demand generation, digital marketing, or growth marketing roles
Experience with marketing budget management and vendor relationships
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Role Description We are seeking a strategic and analytical HubSpot CRM Manager to optimize our marketing technology stack, drive process improvements, and enable data-driven decision-making across the marketing organization. This role will serve as the operational backbone of our marketing function, ensuring seamless execution of campaigns, accurate reporting, and cross-functional alignment with Sales and Customer Success teams.
Your role
Provide HubSpot support and administration end to end, including user management, permissions, objects, pipelines, workflows, reporting, and overall system configuration.
Serve as the primary point of contact for a high volume of HubSpot requests, managing the entire lifecycle for marketing automation.
Identify recurring issues and root causes across HubSpot, integrations, and internal systems, and implement scalable solutions.
Maintain strong data hygiene and governance to ensure HubSpot remains a trusted source of truth for reporting and decision-making.
Create and maintain documentation, SOPs, and processes.
Build and manage automated email campaigns, drip sequences, and multi-channel marketing workflows.
Ensure campaign quality through testing protocols, QA processes, and performance monitoring
Support marketing team with technical implementation of campaigns and programs
Ensure data integrity across all marketing systems through proper configuration, governance policies, and regular audits
Evaluate and implement new marketing tools to improve efficiency and capabilities
Maintain integrations between marketing systems and sales/customer success platform
Establish best practices for campaign execution, lead management, and reporting
Partner with Sales Operations to align on lead definitions, SLAs, and handoff processes
Collaborate with Customer Success Operations on customer marketing initiatives and retention campaigns
Work closely with marketing leadership to translate strategic goals into operational execution plans
Serve as liaison between marketing and IT/engineering for technical requirements
Participate in revenue operations initiatives to ensure unified go-to-market alignment
Qualifications
Marketing automation platform certifications (HubSpot, Marketo Certified Expert, Salesforce Administrator)
Familiarity with marketing attribution models and revenue operations frameworks
Bachelor's degree in Marketing, Business Administration, Information Systems, or related field
4+years of experience in marketing operations, demand generation operations, or related role
Proven experience managing marketing automation through Hubspot
Expert-level proficiency with marketing automation platforms and CRM systems (Salesforce preferred)
Strong understanding of data management, database architecture, and API integrations
Proficiency in analytics and reporting tools (Google Analytics, Tableau, Looker, or similar)
Familiarity with ABM platforms, attribution tools, and marketing analytics solutions
Ability to analyze complex data sets, identify patterns, and translate findings into actionable recommendations
Experience in B2B SaaS or technology company environment
Background in demand generation, digital marketing, or growth marketing roles
Experience with marketing budget management and vendor relationships
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