Adweek is hiring: Marketing Advertising Specialist in Pompano Beach

Company Description Proworks Distributors Inc., specializes in providing high-quality flooring and related services to commercial, residential, and marine markets throughout South Florida. Established in 1999 as a family-owned business, the company operates from its showroom and warehouse in Pompano Beach, offering an extensive selection of products such as luxury vinyl flooring, cabinetry, carpets, and millwork. Proworks caters to both trade professionals and the retail public, offering wholesale rates to flooring contractors and designers. Services include flooring installation, custom area rug fabrication, marine carpet installation, and flooring repairs. They are committed to quality craftsmanship and customer satisfaction. Role Description This is a full-time, on-site role in Pompano Beach, FL for a Marketing Advertising Specialist. The role includes developing and managing social media campaigns, creating advertising materials, and supporting brand development. Additional responsibilities involve executing marketing strategies to promote the company’s products and services, identifying sales opportunities, and communicating effectively with customers to enhance their overall experience. The Marketing Advertising Specialist will collaborate with internal teams to ensure cohesive brand messaging and relevant product sales. Key Responsibilities Create, manage, and optimize Shopify accounts , including product listings, inventory control, and sales performance Design marketing assets using Canva and Adobe Photoshop Produce dynamic video content for social media and digital campaigns Manage and grow all social media platforms, including - META Business Suite, Facebook, Instagram, LinkedIn and TikTok Oversee all company websites and domains, including - Content updates and edits and coordinating with website management and development companies Develop and execute print and digital advertising campaigns Create marketing materials for product promotion , branding, and sales initiatives Manage email marketing campaigns and customer outreach Plan and execute SMS/text marketing campaigns Assist with WhatsApp advertising and messaging strategies Develop and implement SEO growth strategies Manage and optimize Google Ads / Google AdWords campaigns Execute geo-fencing advertising initiatives Support overall marketing strategy, campaign growth, and brand awareness Qualifications Proven experience in marketing, advertising, or digital media Proficiency in Canva and Adobe Photoshop (required) Strong experience with Shopify and e-commerce management Skilled in social media management and content creation Experience with SEO, Google Ads, and digital advertising platforms Ability to manage multiple projects and meet deadlines Strong communication and organizational skills Creative, self-motivated, and detail-oriented Must be able to work on-site in Pompano Beach, FL Compensation & Benefits Salary: $55,000 – $65,000 per year (based on experience) Full-time, in-house position M-F 830AM-430PM 401(k) Paid vacation and sick days Opportunity to grow with a fast-moving, expanding company #J-18808-Ljbffr