Marketing Data Entry Specialist
Insight Global, Boca Raton, FL, United States
Job Description
We are seeking a detail-oriented Marketing Data Entry & CRM Analyst to support the migration, validation, and analysis of marketing and sales data across HubSpot and Salesforce. This role will play a critical part in ensuring historical and current marketing lead data is accurately captured, cross-referenced, and analyzed to determine the effectiveness of paid advertising and marketing campaigns on sales outcomes and placements.
Key Responsibilities Enter, validate, and maintain marketing and lead data within Salesforce and HubSpot, ensuring accuracy and consistency across both platforms.
Support the migration of historical data from a homegrown CRM into Salesforce and HubSpot.
Review and process all paid advertising leads, ensuring proper attribution and lifecycle tracking.
Cross-reference marketing campaign data in Salesforce to determine:
• Whether leads show call or activity history.
• If leads have progressed through defined lifecycle stages.
• Identify and reconcile discrepancies between marketing data, CRM records, and sales activity.
Track and document which marketing efforts resulted in placements or conversions.
Provide reporting and insights on campaign effectiveness, lead progression, and revenue impact.
Collaborate with marketing and sales teams to ensure data integrity and alignment across systems.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements 3+ years of data entry experience.
Experience working with a CRM – Salesforce or HubSpot.
Some healthcare knowledge.
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Key Responsibilities Enter, validate, and maintain marketing and lead data within Salesforce and HubSpot, ensuring accuracy and consistency across both platforms.
Support the migration of historical data from a homegrown CRM into Salesforce and HubSpot.
Review and process all paid advertising leads, ensuring proper attribution and lifecycle tracking.
Cross-reference marketing campaign data in Salesforce to determine:
• Whether leads show call or activity history.
• If leads have progressed through defined lifecycle stages.
• Identify and reconcile discrepancies between marketing data, CRM records, and sales activity.
Track and document which marketing efforts resulted in placements or conversions.
Provide reporting and insights on campaign effectiveness, lead progression, and revenue impact.
Collaborate with marketing and sales teams to ensure data integrity and alignment across systems.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements 3+ years of data entry experience.
Experience working with a CRM – Salesforce or HubSpot.
Some healthcare knowledge.
#J-18808-Ljbffr