MarTech Activation Associate - Digital Assets
Thresh Consulting, New York, NY, United States
Thresh Consulting — Strategy in Action for the AI Era
Salary:
$90,000–$115,000 + up to 20% annual bonus
Location:
NYC, Chicago or Denver Area Preferred | Open to Hybrid w/Travel
ABOUT THRESH Thresh Consulting is a modern digital consulting firm built for the AI era—where strategy, execution, and craft come together to deliver real outcomes with speed. Our specialty is helping organizations design, build, and scale digital products that create exceptional customer experiences and drive measurable value.
At Thresh, the MarTech Activation Associate is the critical link between content, design, marketing, and a cloud based MarTech platform, ensuring all digital assets are governed, managed, and deployed with maximum efficiency and compliance. We value clarity over complexity, operational excellence, and a clean content supply chain.
ROLE OVERVIEW The MarTech Activation Consultant is the hands‑on expert responsible for the design, governance, and daily operations of the Digital Asset Management (DAM) solution within Adobe Experience Manager (AEM) Cloud. This role partners directly with client Product, Marketing, Design, and Engineering teams to establish a scalable content operating model that supports high‑velocity asset creation and delivery across all customer touchpoints.
You will serve as the primary subject matter expert for DAM, ensuring the AEM platform maximizes asset reuse, minimizes risk, and accelerates campaign execution in the age of AI-driven content generation.
Note: We’re flexible on employment structure for this role and open to contract or contract‑to‑hire arrangements for the right fit.
WHAT YOU’LL DO DAM GOVERNANCE & ARCHITECTURE
Act as the hands‑on keyboard lead for all Digital Asset Management activities within AEM, configuring and maintaining the DAM structure.
Define and own the asset taxonomy, metadata schema, and tagging strategy to ensure discoverability and governance across millions of assets.
Establish, document, and enforce all policies for asset intake, lifecycle management, version control, and archival.
Define and implement robust security and rights management protocols to ensure licensing compliance for all digital assets.
OPERATIONS & WORKFLOW
Design and optimize content workflows, leveraging AEM Assets features to automate asset processing, renditions, and distribution to downstream systems.
Serve as the primary technical point of contact for integrating the AEM DAM with other core platforms (e.g., Creative Cloud, Adobe Experience Platform, marketing automation systems).
Train and support client teams (Marketing, Product, Content Authors) on daily DAM operations, workflow adherence, and metadata best practices.
CROSS-FUNCTIONAL LEADERSHIP
Work closely with Product and Engineering teams to define the requirements for DAM enhancements and custom integrations.
Partner with Marketing and Design teams to translate creative strategy into practical, governed asset production and usage.
Proactively assess the application of Generative AI tools within the DAM workflow to accelerate content ideation, variation creation, and delivery velocity.
WHAT YOU BRING PLATFORM EXPERTISE & CONTENT FLUENCY
2+ years of professional digital marketing experience, with at least 1+ years in a hands‑on lead role directly managing a digital asset management (DAM) tool.
Proficiency in AEM, including metadata schemas, smart tagging, custom workflows, and asset share.
Strong understanding of the content supply chain, from creative inception (e.g., Figma, Creative Cloud) through publishing to websites and apps.
Proven ability to define and implement complex DAM governance models for large enterprise organizations.
Familiarity with the technical and legal challenges of digital rights management (DRM) and licensing.
EXPERIENCE & MINDSET
Exceptional organizational and process‑oriented problem‑solving skills, with a commitment to operational excellence.
Proven ability to align diverse stakeholders (Creative, Legal, Product, Engineering) on a unified content strategy and governance model.
Intellectual curiosity and a proactive approach to learning the latest AEM Assets features and content velocity trends.
WHY THRESH
Competitive compensation with bonus eligibility.
Healthcare benefits and 401(k) with company match.
High Impact: The opportunity to own the central source of truth for content, directly enabling marketing speed and reducing operational risk for clients.
Opportunity to work on modern, high-impact products utilizing cutting‑edge AI‑assisted development tools.
A culture that values craft, clarity, and teamwork.
AN EQUAL OPPORTUNITY EMPLOYER
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including internal equity, market data, the candidate’s qualifications- including but not limited to specialty skills, prior relevant industry experience, relevant degrees or certifications. The salary range estimate below is inclusive of all departments, and offered salaries may vary within the given range between departments. A reasonable estimate of the base salary range for this level is $90,000 to $115,000 annualized and other competitive benefits.
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Salary:
$90,000–$115,000 + up to 20% annual bonus
Location:
NYC, Chicago or Denver Area Preferred | Open to Hybrid w/Travel
ABOUT THRESH Thresh Consulting is a modern digital consulting firm built for the AI era—where strategy, execution, and craft come together to deliver real outcomes with speed. Our specialty is helping organizations design, build, and scale digital products that create exceptional customer experiences and drive measurable value.
At Thresh, the MarTech Activation Associate is the critical link between content, design, marketing, and a cloud based MarTech platform, ensuring all digital assets are governed, managed, and deployed with maximum efficiency and compliance. We value clarity over complexity, operational excellence, and a clean content supply chain.
ROLE OVERVIEW The MarTech Activation Consultant is the hands‑on expert responsible for the design, governance, and daily operations of the Digital Asset Management (DAM) solution within Adobe Experience Manager (AEM) Cloud. This role partners directly with client Product, Marketing, Design, and Engineering teams to establish a scalable content operating model that supports high‑velocity asset creation and delivery across all customer touchpoints.
You will serve as the primary subject matter expert for DAM, ensuring the AEM platform maximizes asset reuse, minimizes risk, and accelerates campaign execution in the age of AI-driven content generation.
Note: We’re flexible on employment structure for this role and open to contract or contract‑to‑hire arrangements for the right fit.
WHAT YOU’LL DO DAM GOVERNANCE & ARCHITECTURE
Act as the hands‑on keyboard lead for all Digital Asset Management activities within AEM, configuring and maintaining the DAM structure.
Define and own the asset taxonomy, metadata schema, and tagging strategy to ensure discoverability and governance across millions of assets.
Establish, document, and enforce all policies for asset intake, lifecycle management, version control, and archival.
Define and implement robust security and rights management protocols to ensure licensing compliance for all digital assets.
OPERATIONS & WORKFLOW
Design and optimize content workflows, leveraging AEM Assets features to automate asset processing, renditions, and distribution to downstream systems.
Serve as the primary technical point of contact for integrating the AEM DAM with other core platforms (e.g., Creative Cloud, Adobe Experience Platform, marketing automation systems).
Train and support client teams (Marketing, Product, Content Authors) on daily DAM operations, workflow adherence, and metadata best practices.
CROSS-FUNCTIONAL LEADERSHIP
Work closely with Product and Engineering teams to define the requirements for DAM enhancements and custom integrations.
Partner with Marketing and Design teams to translate creative strategy into practical, governed asset production and usage.
Proactively assess the application of Generative AI tools within the DAM workflow to accelerate content ideation, variation creation, and delivery velocity.
WHAT YOU BRING PLATFORM EXPERTISE & CONTENT FLUENCY
2+ years of professional digital marketing experience, with at least 1+ years in a hands‑on lead role directly managing a digital asset management (DAM) tool.
Proficiency in AEM, including metadata schemas, smart tagging, custom workflows, and asset share.
Strong understanding of the content supply chain, from creative inception (e.g., Figma, Creative Cloud) through publishing to websites and apps.
Proven ability to define and implement complex DAM governance models for large enterprise organizations.
Familiarity with the technical and legal challenges of digital rights management (DRM) and licensing.
EXPERIENCE & MINDSET
Exceptional organizational and process‑oriented problem‑solving skills, with a commitment to operational excellence.
Proven ability to align diverse stakeholders (Creative, Legal, Product, Engineering) on a unified content strategy and governance model.
Intellectual curiosity and a proactive approach to learning the latest AEM Assets features and content velocity trends.
WHY THRESH
Competitive compensation with bonus eligibility.
Healthcare benefits and 401(k) with company match.
High Impact: The opportunity to own the central source of truth for content, directly enabling marketing speed and reducing operational risk for clients.
Opportunity to work on modern, high-impact products utilizing cutting‑edge AI‑assisted development tools.
A culture that values craft, clarity, and teamwork.
AN EQUAL OPPORTUNITY EMPLOYER
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including internal equity, market data, the candidate’s qualifications- including but not limited to specialty skills, prior relevant industry experience, relevant degrees or certifications. The salary range estimate below is inclusive of all departments, and offered salaries may vary within the given range between departments. A reasonable estimate of the base salary range for this level is $90,000 to $115,000 annualized and other competitive benefits.
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