Dealer Sales Representative
Topcon Positioning Systems, Seattle, WA, United States
Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com). We design, manufacture and distribute productivity tools for building a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to the construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow.
Topcon is an equal‑opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information or other legally protected status.
The Dealer Sales Representative is responsible for developing, managing and growing a network of authorized dealers within an assigned territory in the building and construction market. This role drives revenue through indirect sales by enabling dealer partners to successfully sell surveying, positioning and measurement solutions while ensuring brand consistency, product knowledge and customer satisfaction.
Dealer & Territory Ownership
Full accountability for sales performance, dealer capability and market coverage within the assigned territory
Develop and execute a territory and dealer business plan aligned with annual revenue, margin and market‑share goals
Evaluate territory coverage and recommend new dealer appointments or adjustments as needed
Key Responsibilities Dealer Management & Enablement
Recruit, onboard and manage authorized dealers within the territory
Build strong executive‑level and sales‑team relationships with dealer partners
Train dealer sales teams on products, solutions, positioning and competitive differentiation
Support dealers with joint sales calls, customer meetings, demonstrations and jobsite evaluations
Ensure dealers are aligned to company sales processes, pricing policies and branding standards
Channel Sales Execution
Drive revenue growth through dealer partners by developing proactive joint account and opportunity plans
Identify key construction, survey and engineering customers and work with dealers to win strategic opportunities
Influence dealer forecasting accuracy, pipeline quality and closing discipline
Manage deal structuring, approvals and escalations in collaboration with internal sales and finance teams
Market Development
Expand product adoption within the construction and surveying market, including GNSS/GPS, robotic total stations, laser scanners, reality capture solutions and software
Monitor competitive activity, pricing pressure and market dynamics within the territory
Provide market feedback on dealer performance, customer needs and product opportunities
Internal Collaboration
Coordinate with application specialists, technical support, service teams and marketing to support dealer success
Participate in dealer business reviews, performance assessments and development plans
Represent the company at industry events, dealer meetings and trade shows
Performance Metrics
Achievement of territory revenue, margin and growth targets through dealer sales
Dealer engagement, capability development and performance improvement
Pipeline health, forecast accuracy and win rates
Market coverage, customer penetration and product mix growth
Required Qualifications
Bachelor's degree in business, engineering, construction management, geomatics or a related field, or equivalent experience
5+ years of B2B sales experience, including dealer, distributor or channel management
Experience working with construction, surveying or industrial equipment markets
Proven ability to influence without direct authority and drive results through partners
Strong presentation, negotiation and relationship‑management skills
Comfortable traveling extensively within the assigned territory and operating in jobsite environments
Valid driver's license
Preferred Qualifications
Experience managing dealer networks for survey, positioning or geospatial technologies
Technical background in surveying, geomatics, civil engineering or construction
Experience leading dealer training programs and joint business planning
Proficiency with CRM and channel‑management tools
Key Competencies
Strategic, structured approach to dealer and territory management
Strong coaching and enablement mindset
Commercial acumen with disciplined opportunity and pipeline management
Ability to balance short‑term revenue execution with long‑term channel development
High level of professionalism and brand stewardship
Working Conditions
Field‑based role with frequent travel throughout the assigned territory
Mix of dealer visits, customer jobsite meetings, events and remote/office‑based work
Base Pay Expected Base Pay Range: $100,000 to $120,000 Annualized
In addition to base pay, compensation for this position includes eligibility for 35% sales incentive pay.
Benefits Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax‑saving spending accounts, a 401(k) plan with employer match, tuition reimbursement and other perks. Employees are eligible for paid company holidays, paid personal time off and paid sick time that meets or exceeds state/local requirements.
Time‑off policies vary with role status. For salaried employees, a flexible paid time‑off policy is offered. Employees working at least 30 hours per week are eligible for the Health and Welfare benefit package.
Topcon reserves the right to ultimately pay more or less than the posted range and to offer additional benefits and compensation. Individual compensation may be determined based on skills, experience, training, certifications, education and location, not on protected status.
About Topcon We collaborate, create and distribute disruptive technologies that help businesses flourish through improved processes, machine automation and data services. We design and manufacture productivity tools for building a better future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to infrastructure and agriculture industries with a focus on developing a sustainable tomorrow.
Learn more at
topconpositioning.com .
Watch this video:
https://vimeo.com/344308498
#J-18808-Ljbffr
Topcon is an equal‑opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information or other legally protected status.
The Dealer Sales Representative is responsible for developing, managing and growing a network of authorized dealers within an assigned territory in the building and construction market. This role drives revenue through indirect sales by enabling dealer partners to successfully sell surveying, positioning and measurement solutions while ensuring brand consistency, product knowledge and customer satisfaction.
Dealer & Territory Ownership
Full accountability for sales performance, dealer capability and market coverage within the assigned territory
Develop and execute a territory and dealer business plan aligned with annual revenue, margin and market‑share goals
Evaluate territory coverage and recommend new dealer appointments or adjustments as needed
Key Responsibilities Dealer Management & Enablement
Recruit, onboard and manage authorized dealers within the territory
Build strong executive‑level and sales‑team relationships with dealer partners
Train dealer sales teams on products, solutions, positioning and competitive differentiation
Support dealers with joint sales calls, customer meetings, demonstrations and jobsite evaluations
Ensure dealers are aligned to company sales processes, pricing policies and branding standards
Channel Sales Execution
Drive revenue growth through dealer partners by developing proactive joint account and opportunity plans
Identify key construction, survey and engineering customers and work with dealers to win strategic opportunities
Influence dealer forecasting accuracy, pipeline quality and closing discipline
Manage deal structuring, approvals and escalations in collaboration with internal sales and finance teams
Market Development
Expand product adoption within the construction and surveying market, including GNSS/GPS, robotic total stations, laser scanners, reality capture solutions and software
Monitor competitive activity, pricing pressure and market dynamics within the territory
Provide market feedback on dealer performance, customer needs and product opportunities
Internal Collaboration
Coordinate with application specialists, technical support, service teams and marketing to support dealer success
Participate in dealer business reviews, performance assessments and development plans
Represent the company at industry events, dealer meetings and trade shows
Performance Metrics
Achievement of territory revenue, margin and growth targets through dealer sales
Dealer engagement, capability development and performance improvement
Pipeline health, forecast accuracy and win rates
Market coverage, customer penetration and product mix growth
Required Qualifications
Bachelor's degree in business, engineering, construction management, geomatics or a related field, or equivalent experience
5+ years of B2B sales experience, including dealer, distributor or channel management
Experience working with construction, surveying or industrial equipment markets
Proven ability to influence without direct authority and drive results through partners
Strong presentation, negotiation and relationship‑management skills
Comfortable traveling extensively within the assigned territory and operating in jobsite environments
Valid driver's license
Preferred Qualifications
Experience managing dealer networks for survey, positioning or geospatial technologies
Technical background in surveying, geomatics, civil engineering or construction
Experience leading dealer training programs and joint business planning
Proficiency with CRM and channel‑management tools
Key Competencies
Strategic, structured approach to dealer and territory management
Strong coaching and enablement mindset
Commercial acumen with disciplined opportunity and pipeline management
Ability to balance short‑term revenue execution with long‑term channel development
High level of professionalism and brand stewardship
Working Conditions
Field‑based role with frequent travel throughout the assigned territory
Mix of dealer visits, customer jobsite meetings, events and remote/office‑based work
Base Pay Expected Base Pay Range: $100,000 to $120,000 Annualized
In addition to base pay, compensation for this position includes eligibility for 35% sales incentive pay.
Benefits Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax‑saving spending accounts, a 401(k) plan with employer match, tuition reimbursement and other perks. Employees are eligible for paid company holidays, paid personal time off and paid sick time that meets or exceeds state/local requirements.
Time‑off policies vary with role status. For salaried employees, a flexible paid time‑off policy is offered. Employees working at least 30 hours per week are eligible for the Health and Welfare benefit package.
Topcon reserves the right to ultimately pay more or less than the posted range and to offer additional benefits and compensation. Individual compensation may be determined based on skills, experience, training, certifications, education and location, not on protected status.
About Topcon We collaborate, create and distribute disruptive technologies that help businesses flourish through improved processes, machine automation and data services. We design and manufacture productivity tools for building a better future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to infrastructure and agriculture industries with a focus on developing a sustainable tomorrow.
Learn more at
topconpositioning.com .
Watch this video:
https://vimeo.com/344308498
#J-18808-Ljbffr