Account Manager - Digital, Healthcare
Porter Novelli, Boston, MA, United States
Overview
New York, NY; Boston, MA; Washington, DC; Chicago, Il -Building Together- FleishmanHillard and Porter Novelli are coming together as one integrated agency under the FleishmanHillard banner, bringing together two industry-leading teams to create something even stronger. Our combination provides more of what clients need right now: teams with deeper sector expertise, faster access to solutions, and the precision to handle complex, mission-critical assignments. Together, we are one of the industry’s leading communications consultancies, with strength in health & life sciences, technology, financial services, social impact, and public sector, among others. The Role We are seeking a dynamic and motivated Account Manager, Digital Health to help lead digital work on behalf of major healthcare clients. The role is responsible for developing and overseeing the execution of social media and digital initiatives, including content development, creative campaigns, medical meeting and conference connection strategies, and influencer activations. The role sits at the intersection of our integrated services and healthcare teams, implementing innovative, dynamic social-first communications strategies to solve clients’ business challenges. The ideal candidate will have a digital-first mentality, deep experience within the healthcare industry, and be in tune with emerging trends across the landscape from pharma to biotech to consumer and HCP communications. Our social and digital work encompasses branded and product communications and unbranded and disease-state awareness campaigns as well as corporate and internal communications. Client-facing responsibilities include ongoing ideation, strategic consultation around major initiatives and key moments, and relationship management. We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift. They will be an influential voice within the integrated services and healthcare teams, and be relied on to analyze industry trends, provide perspectives on competitive activities and opportunities, and help drive operational excellence. What you will be doing Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing Develop and implement innovative social brand and social content strategies integrated with overall client marketing objectives Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement Collaborate with internal and client stakeholders to inform content creation and maintain social content calendars Experience that will contribute to your success Have a minimum of 6-8 years of social and digital experience within healthcare (client-side), advertising and/or PR agency Experience working with complex HIPAA and FDA-regulated issues Project management and program leadership prowess, comfortable overseeing junior colleagues and coordinating with senior leadership Previous experience as a client or executive point of contact; strong relationship-building skills with internal and external stakeholders A track record of creative thinking and effective execution in social media and digital platforms Thorough command of social media and digital spaces, advanced client service and digital communications skills, energy for rapid change Ability to work within highly collaborative, integrated teams; experience running a team, managing timelines and budgets, and solving complex problems Understanding of the paid media environment as it relates to a holistic social strategy Experience working on influencer strategies and activations (patient, caregiver, HCP) including planning, contracting, activation, and amplification Proven ability to meet deadlines and manage multiple projects in a fast-paced environment Salary and Benefits The anticipated salary range for this position is $110,000 - $120,000. Benefits include medical, dental, vision, 401(k) with company match, generous paid time off, and more. Porter Novelli is an equal opportunity employer and encourages applicants from diverse or underrepresented backgrounds. Equal Opportunity and Accessibility Porter Novelli is an equal opportunity employer. We do not discriminate on any basis protected by employment laws. We welcome applicants across race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity and expression, and other protected characteristics. Application and Voluntary Self-Identification To protect candidate privacy, we have removed extraneous form fields from this description. If you wish to respond, please follow the official career site process.
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New York, NY; Boston, MA; Washington, DC; Chicago, Il -Building Together- FleishmanHillard and Porter Novelli are coming together as one integrated agency under the FleishmanHillard banner, bringing together two industry-leading teams to create something even stronger. Our combination provides more of what clients need right now: teams with deeper sector expertise, faster access to solutions, and the precision to handle complex, mission-critical assignments. Together, we are one of the industry’s leading communications consultancies, with strength in health & life sciences, technology, financial services, social impact, and public sector, among others. The Role We are seeking a dynamic and motivated Account Manager, Digital Health to help lead digital work on behalf of major healthcare clients. The role is responsible for developing and overseeing the execution of social media and digital initiatives, including content development, creative campaigns, medical meeting and conference connection strategies, and influencer activations. The role sits at the intersection of our integrated services and healthcare teams, implementing innovative, dynamic social-first communications strategies to solve clients’ business challenges. The ideal candidate will have a digital-first mentality, deep experience within the healthcare industry, and be in tune with emerging trends across the landscape from pharma to biotech to consumer and HCP communications. Our social and digital work encompasses branded and product communications and unbranded and disease-state awareness campaigns as well as corporate and internal communications. Client-facing responsibilities include ongoing ideation, strategic consultation around major initiatives and key moments, and relationship management. We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift. They will be an influential voice within the integrated services and healthcare teams, and be relied on to analyze industry trends, provide perspectives on competitive activities and opportunities, and help drive operational excellence. What you will be doing Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing Develop and implement innovative social brand and social content strategies integrated with overall client marketing objectives Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement Collaborate with internal and client stakeholders to inform content creation and maintain social content calendars Experience that will contribute to your success Have a minimum of 6-8 years of social and digital experience within healthcare (client-side), advertising and/or PR agency Experience working with complex HIPAA and FDA-regulated issues Project management and program leadership prowess, comfortable overseeing junior colleagues and coordinating with senior leadership Previous experience as a client or executive point of contact; strong relationship-building skills with internal and external stakeholders A track record of creative thinking and effective execution in social media and digital platforms Thorough command of social media and digital spaces, advanced client service and digital communications skills, energy for rapid change Ability to work within highly collaborative, integrated teams; experience running a team, managing timelines and budgets, and solving complex problems Understanding of the paid media environment as it relates to a holistic social strategy Experience working on influencer strategies and activations (patient, caregiver, HCP) including planning, contracting, activation, and amplification Proven ability to meet deadlines and manage multiple projects in a fast-paced environment Salary and Benefits The anticipated salary range for this position is $110,000 - $120,000. Benefits include medical, dental, vision, 401(k) with company match, generous paid time off, and more. Porter Novelli is an equal opportunity employer and encourages applicants from diverse or underrepresented backgrounds. Equal Opportunity and Accessibility Porter Novelli is an equal opportunity employer. We do not discriminate on any basis protected by employment laws. We welcome applicants across race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity and expression, and other protected characteristics. Application and Voluntary Self-Identification To protect candidate privacy, we have removed extraneous form fields from this description. If you wish to respond, please follow the official career site process.
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