Tactical Marketing Manager, Production Ag
Massey Ferguson Corp., Duluth, GA, United States
Not everyone can claim to feed the world, but it is part of our everyday. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!
The Tactical Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massey Ferguson Production Ag Tractor product lines. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration.
Your Impact
Work with the Marketing Manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity.
Responsible for key tactical marketing activities, including price realization, campaign development and monitoring, new product introduction planning (12–18 months pre‑launch), and setting/tracking retail and billing objectives.
Bachelor’s degree in business-related field; 8+ years’ post-collegiate experience in sales, marketing, and/or product management.
5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans.
Technical or mechanical background, with at least one year of experience in agricultural equipment, specifically understanding the functionality of an agricultural machine.
Your Experience And Qualifications
Bachelor’s degree in a business‑related field.
8+ years of post‑graduation experience in sales, marketing, and/or product management.
5+ years of experience promoting products and executing sales strategies, product launches, and marketing plans.
Technical or mechanical background supporting product understanding and positioning.
At least 1 year of hands‑on experience with agricultural equipment, including a solid understanding of agricultural machine functionality.
Your Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) Savings Plan with company match
Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
Paid holidays and paid time off
Health savings and flexible spending accounts
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your wonderful Massey Ferguson colleagues from Duluth, USA (Remote). We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join us as we bring agriculture into the future and apply now!
#J-18808-Ljbffr
The Tactical Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massey Ferguson Production Ag Tractor product lines. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration.
Your Impact
Work with the Marketing Manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity.
Responsible for key tactical marketing activities, including price realization, campaign development and monitoring, new product introduction planning (12–18 months pre‑launch), and setting/tracking retail and billing objectives.
Bachelor’s degree in business-related field; 8+ years’ post-collegiate experience in sales, marketing, and/or product management.
5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans.
Technical or mechanical background, with at least one year of experience in agricultural equipment, specifically understanding the functionality of an agricultural machine.
Your Experience And Qualifications
Bachelor’s degree in a business‑related field.
8+ years of post‑graduation experience in sales, marketing, and/or product management.
5+ years of experience promoting products and executing sales strategies, product launches, and marketing plans.
Technical or mechanical background supporting product understanding and positioning.
At least 1 year of hands‑on experience with agricultural equipment, including a solid understanding of agricultural machine functionality.
Your Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) Savings Plan with company match
Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
Paid holidays and paid time off
Health savings and flexible spending accounts
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your wonderful Massey Ferguson colleagues from Duluth, USA (Remote). We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join us as we bring agriculture into the future and apply now!
#J-18808-Ljbffr