Digital Marketing Intern
Logitech, San Jose, CA, United States
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Develop and Execute Personalization Initiatives Throughout the Buyers Journey
Team and Role The Digital Account-based Marketing (ABM) Intern is a great opportunity to gain hands‑on experience in business‑to‑business (B2B) account‑based marketing. Sitting within the Central Demand Generation team, you will focus on driving account expansion, higher engagement, and conversion for a strategic selection of global accounts by delivering personalized experiences at every stage of the buyer journey. Expect to work on real‑world marketing initiatives, collaborate across teams, and gain exposure to the latest trends in media personalization, audience segmentation, and conversion optimization.
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
Responsibilities
Campaign Development & Execution: Contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey using the ABM platform Demandbase for audience segmentation and orchestrate multi-touch engagement across various paid media channels.
Personalized Messaging & Creative Strategy: Leverage AI-driven insights and account-specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer’s journey (awareness, consideration, decision) across diverse lines of business.
Multi-Channel Media Activation: Manage the trafficking of ads to different platforms, collaborating with vendors and agencies to ensure effective delivery to targeted audience segments.
Cross-Functional & Vendor Collaboration: Work closely with internal teams—design, marketing operations, analytics—and external partners and technology vendors to contribute to a seamless, unified go-to-market strategy.
Performance Analysis & Optimization: Monitor campaign metrics and analyze performance data to generate actionable insights, rapidly iterating and refining campaigns to improve engagement and conversion rates.
A/B Testing & Continuous Improvement: Establish and execute a structured A/B testing program, experimenting with creative elements and messaging to determine what drives the best results for each targeted account segment.
Key Qualifications
Passion for account-based marketing, including paid media strategies and audience segmentation.
Familiarity with developing personalized messaging strategies and audience targeting.
Strong analytical mindset with the ability to interpret marketing performance data.
Experience with A/B testing methodologies and campaign iteration for optimization.
Knowledge of paid media channels (paid social, display, content syndication, etc.).
Excellent communication and collaboration skills.
Self-starter with a problem-solving mindset and a keen interest in learning.
Preferred Skills
Experience with account-based marketing platforms (Demandbase, Madison Logic, etc.).
Ability to work cross-functionally with marketing, design, and sales teams.
Comfort with navigating dynamic and evolving marketing technologies.
Education
Currently pursuing a Bachelor’s degree in Marketing, Business, Digital Media, Data Analytics, or a related field.
3–4 years of relevant coursework preferred.
What You’ll Gain
Hands‑on experience designing and executing account-based marketing campaigns, including audience segmentation in Demandbase and multi‑channel engagement strategies.
Practical skills in developing personalized messaging and creative assets using AI-driven insights, customized for distinct buyer stages and lines of business.
Exposure to collaborating with cross-functional teams and external vendors, building expertise in managing integrated, real-world business initiatives.
Experience analyzing campaign performance metrics, optimizing campaigns through A/B testing, and generating actionable insights to improve engagement and conversion rates.
Mentorship and networking opportunities within a fast‑paced marketing team.
Benefits & Work Flexibility We offer comprehensive and competitive benefits packages and flexible working environments designed to help you care for yourself and your loved ones. Our hybrid work model allows some employees to work remotely while others work on‑premises. The position offers an hourly rate typically between $28.00 and $33.00, commensurate with the level of degree program in which the applicant is actively enrolled.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, please contact us toll free at +1‑510‑713‑4866 for assistance.
#J-18808-Ljbffr
Develop and Execute Personalization Initiatives Throughout the Buyers Journey
Team and Role The Digital Account-based Marketing (ABM) Intern is a great opportunity to gain hands‑on experience in business‑to‑business (B2B) account‑based marketing. Sitting within the Central Demand Generation team, you will focus on driving account expansion, higher engagement, and conversion for a strategic selection of global accounts by delivering personalized experiences at every stage of the buyer journey. Expect to work on real‑world marketing initiatives, collaborate across teams, and gain exposure to the latest trends in media personalization, audience segmentation, and conversion optimization.
Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
Responsibilities
Campaign Development & Execution: Contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey using the ABM platform Demandbase for audience segmentation and orchestrate multi-touch engagement across various paid media channels.
Personalized Messaging & Creative Strategy: Leverage AI-driven insights and account-specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer’s journey (awareness, consideration, decision) across diverse lines of business.
Multi-Channel Media Activation: Manage the trafficking of ads to different platforms, collaborating with vendors and agencies to ensure effective delivery to targeted audience segments.
Cross-Functional & Vendor Collaboration: Work closely with internal teams—design, marketing operations, analytics—and external partners and technology vendors to contribute to a seamless, unified go-to-market strategy.
Performance Analysis & Optimization: Monitor campaign metrics and analyze performance data to generate actionable insights, rapidly iterating and refining campaigns to improve engagement and conversion rates.
A/B Testing & Continuous Improvement: Establish and execute a structured A/B testing program, experimenting with creative elements and messaging to determine what drives the best results for each targeted account segment.
Key Qualifications
Passion for account-based marketing, including paid media strategies and audience segmentation.
Familiarity with developing personalized messaging strategies and audience targeting.
Strong analytical mindset with the ability to interpret marketing performance data.
Experience with A/B testing methodologies and campaign iteration for optimization.
Knowledge of paid media channels (paid social, display, content syndication, etc.).
Excellent communication and collaboration skills.
Self-starter with a problem-solving mindset and a keen interest in learning.
Preferred Skills
Experience with account-based marketing platforms (Demandbase, Madison Logic, etc.).
Ability to work cross-functionally with marketing, design, and sales teams.
Comfort with navigating dynamic and evolving marketing technologies.
Education
Currently pursuing a Bachelor’s degree in Marketing, Business, Digital Media, Data Analytics, or a related field.
3–4 years of relevant coursework preferred.
What You’ll Gain
Hands‑on experience designing and executing account-based marketing campaigns, including audience segmentation in Demandbase and multi‑channel engagement strategies.
Practical skills in developing personalized messaging and creative assets using AI-driven insights, customized for distinct buyer stages and lines of business.
Exposure to collaborating with cross-functional teams and external vendors, building expertise in managing integrated, real-world business initiatives.
Experience analyzing campaign performance metrics, optimizing campaigns through A/B testing, and generating actionable insights to improve engagement and conversion rates.
Mentorship and networking opportunities within a fast‑paced marketing team.
Benefits & Work Flexibility We offer comprehensive and competitive benefits packages and flexible working environments designed to help you care for yourself and your loved ones. Our hybrid work model allows some employees to work remotely while others work on‑premises. The position offers an hourly rate typically between $28.00 and $33.00, commensurate with the level of degree program in which the applicant is actively enrolled.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, please contact us toll free at +1‑510‑713‑4866 for assistance.
#J-18808-Ljbffr