Senior CRM Analyst
Publicis Groupe, Plano, TX, United States
Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
We are seeking a Senior Analyst to support CRM analytics and reporting on a large consumer electronics account. This role partners closely with strategy, audience, and account management teams to translate CRM performance data into clear, actionable stories that inform marketing decisions.
The ideal candidate understands the CRM marketing ecosystem (email, lifecycle, segmentation, journeys, audiences, measurement) and brings strong ability to translate complex data into clear, compelling, client ready narratives.
Responsibilities
Own CRM reporting and analysis from data extraction through final insight delivery
Analyze CRM performance across campaigns, audiences, and lifecycle programs
Partner with strategy, audience, and account teams to ensure analytics align to CRM goals and campaign intent
Develop client ready decks and written summaries focused on insight, not just metrics
Confidently present insights and recommendations to internal stakeholders, driving alignment, buy in, and decision making
Identify trends, anomalies, and opportunities within CRM data to inform optimization and future planning
Contribute to data quality improvements, reporting automation, and scalable analytics processes
Occasionally use SQL to query, validate, and structure data across CRM platforms and supporting data sources
Qualifications 2-4 years of experience in analytics, data science, or a related field, preferably supporting CRM or marketing programs
Strong understanding of the CRM marketing ecosystem (email, lifecycle, segmentation, journeys, audiences, KPIs)
Proven ability to translate data into clear, compelling insights and recommendations
Advanced Excel and SQL skills; experience with Tableau or similar tools is a plus
Familiarity with statistical concepts and applications related to A/B testing
Strong analytical thinking, attention to detail, and comfort working with ambiguity
Excellent written and verbal communication skills, with an emphasis on storytelling
Ability to work independently, build relationships, manage priorities, and deliver high quality work with minimal oversight
Additional information Our Publicis Groupe motto Viva La Différence means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@ . Compensation Range: $73,150 - $101,010. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/24/26. All your information will be kept confidential according to EEO guidelines.
Analyze CRM performance across campaigns, audiences, and lifecycle programs
Partner with strategy, audience, and account teams to ensure analytics align to CRM goals and campaign intent
Develop client ready decks and written summaries focused on insight, not just metrics
Confidently present insights and recommendations to internal stakeholders, driving alignment, buy in, and decision making
Identify trends, anomalies, and opportunities within CRM data to inform optimization and future planning
Contribute to data quality improvements, reporting automation, and scalable analytics processes
Occasionally use SQL to query, validate, and structure data across CRM platforms and supporting data sources
Qualifications 2-4 years of experience in analytics, data science, or a related field, preferably supporting CRM or marketing programs
Strong understanding of the CRM marketing ecosystem (email, lifecycle, segmentation, journeys, audiences, KPIs)
Proven ability to translate data into clear, compelling insights and recommendations
Advanced Excel and SQL skills; experience with Tableau or similar tools is a plus
Familiarity with statistical concepts and applications related to A/B testing
Strong analytical thinking, attention to detail, and comfort working with ambiguity
Excellent written and verbal communication skills, with an emphasis on storytelling
Ability to work independently, build relationships, manage priorities, and deliver high quality work with minimal oversight
Additional information Our Publicis Groupe motto Viva La Différence means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@ . Compensation Range: $73,150 - $101,010. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/24/26. All your information will be kept confidential according to EEO guidelines.
