Director of Consumer Insights , Wellness
Hotus, Marlborough, MA, United States
Our
Beauty & Wellness
division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices such as humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position Director of Consumer Insights, Wellness
Department Marketing for Wellness
Location Marlborough, MA, Hybrid (work 3 days onsite). Hybrid schedule: 2‑3 days in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
Responsibilities The Director of Consumer Insights is responsible for leading the Wellness insights strategy, setting and modeling high standards for insight quality, rigor, and impact. This leader establishes global best practices and elevates the role of consumer learning across brand foundations, consumer journeys, trends, communication effectiveness, and brand health tracking. This leader will oversee the development and execution of high‑impact primary research, synthesize insights across multiple data sources, track trends, and translate findings into clear, actionable recommendations that drive brand growth, innovation success, and competitive advantage.
Champion a consumer‑first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution.
Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward‑looking consumer and market perspectives.
Lead the development of global learning agendas and insight strategies aligned to business priorities.
Design, manage, and deliver best‑in‑class qualitative and quantitative research with speed, rigor, and impact.
Translate data into compelling storytelling and well‑founded actionable recommendations for senior stakeholders.
Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio.
Partner closely with Analytics team to integrate consumer understanding with business and performance data.
Lead the end‑to‑end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey.
Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments.
Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer.
Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution.
Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future‑focused insights. Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio.
Skills Needed
Strong empathy for consumers and ability to advocate for the consumer perspective.
Strategic and analytical thinking.
Bias for action with the ability to influence and collaborate effectively in a matrixed organization.
Proven track record of translating business questions into effective research approaches, synthesizing data into insight‑driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making.
Deep hands‑on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices.
Track record of building and maintaining a best‑in‑class research vendor ecosystem through rigorous evaluation, selection, and ongoing management.
Demonstrated expertise using DIY insights and agile research platforms such as Zappi, Dig Insights, or similar tools, along with experience managing external research vendors.
Strong project management and organizational skills, with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast‑paced, matrixed environment.
Strategic, curious, and creative mindset, balanced with strong attention to detail and a results‑oriented approach.
Results‑oriented mindset with a focus on impact and execution.
Minimum Qualifications
Bachelor's Degree.
7+ years of professional experience with relevant consumer insight background.
7+ years of experience in consumer insights, market research, brand strategy, or a related discipline, with demonstrated progression in responsibility and scope.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA.
Experience in CPG and durable goods.
Salary In Massachusetts, the standard base pay range for this role is $152,091 - $190,114 annually. This base pay range is specific to Massachusetts and may not apply to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Application Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
Company For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Equal Opportunity/Affirmative Action Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
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Beauty & Wellness
division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices such as humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position Director of Consumer Insights, Wellness
Department Marketing for Wellness
Location Marlborough, MA, Hybrid (work 3 days onsite). Hybrid schedule: 2‑3 days in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
Responsibilities The Director of Consumer Insights is responsible for leading the Wellness insights strategy, setting and modeling high standards for insight quality, rigor, and impact. This leader establishes global best practices and elevates the role of consumer learning across brand foundations, consumer journeys, trends, communication effectiveness, and brand health tracking. This leader will oversee the development and execution of high‑impact primary research, synthesize insights across multiple data sources, track trends, and translate findings into clear, actionable recommendations that drive brand growth, innovation success, and competitive advantage.
Champion a consumer‑first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution.
Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward‑looking consumer and market perspectives.
Lead the development of global learning agendas and insight strategies aligned to business priorities.
Design, manage, and deliver best‑in‑class qualitative and quantitative research with speed, rigor, and impact.
Translate data into compelling storytelling and well‑founded actionable recommendations for senior stakeholders.
Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio.
Partner closely with Analytics team to integrate consumer understanding with business and performance data.
Lead the end‑to‑end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey.
Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments.
Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer.
Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution.
Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future‑focused insights. Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio.
Skills Needed
Strong empathy for consumers and ability to advocate for the consumer perspective.
Strategic and analytical thinking.
Bias for action with the ability to influence and collaborate effectively in a matrixed organization.
Proven track record of translating business questions into effective research approaches, synthesizing data into insight‑driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making.
Deep hands‑on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices.
Track record of building and maintaining a best‑in‑class research vendor ecosystem through rigorous evaluation, selection, and ongoing management.
Demonstrated expertise using DIY insights and agile research platforms such as Zappi, Dig Insights, or similar tools, along with experience managing external research vendors.
Strong project management and organizational skills, with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast‑paced, matrixed environment.
Strategic, curious, and creative mindset, balanced with strong attention to detail and a results‑oriented approach.
Results‑oriented mindset with a focus on impact and execution.
Minimum Qualifications
Bachelor's Degree.
7+ years of professional experience with relevant consumer insight background.
7+ years of experience in consumer insights, market research, brand strategy, or a related discipline, with demonstrated progression in responsibility and scope.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
MBA.
Experience in CPG and durable goods.
Salary In Massachusetts, the standard base pay range for this role is $152,091 - $190,114 annually. This base pay range is specific to Massachusetts and may not apply to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Application Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
Company For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Equal Opportunity/Affirmative Action Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
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