Marketing Manager
Free Rain Farms, Ferndale, WA, United States
We are a Ferndale-based cannabis producer dedicated to building high-quality, differentiated brands in the Washington state market. Our two flagship brands,
Vikings
and
Absolute Fire , offers great value to consumers and represent distinct positioning within the cannabis category retail channels.
We are seeking a dynamic, hands-on
Marketing Manager
to lead brand development, drive innovation, and elevate our brand presence in a highly regulated and competitive marketplace.
Position Overview The Marketing Manager will participate in the strategic planning and will be responsible for leading executional marketing efforts for both
Vikings
and
Absolute Fire . This role combines brand building, innovation pipeline management, content creation, trade marketing, event activation, and annual planning.
This is an entrepreneurial role ideal for someone who can think strategically while executing tactically in a fast-paced, small-company environment.
Key Responsibilities Brand Strategy & Development
Participate in the development and execute annual marketing plans for Vikings and Absolute Fire
Define and refine brand positioning, voice, and visual identity
Ensure brand consistency across packaging, digital, retail, and event activations
Monitor competitive landscape and identify opportunities for differentiation
Communication & Content Calendar
Develop and manage the annual and quarterly communication calendar
Plan and coordinate product launches, promotions, and seasonal campaigns
Oversee creation of compliant marketing materials (digital, print, POS, website, social media)
Ensure all communications comply with Washington State Liquor and Cannabis Board (WSLCB) regulations
Innovation & Product Pipeline
Manage the innovation pipeline from concept to launch
Conduct market analysis to identify trends and whitespace opportunities
Collaborate with cultivation, production, and sales teams to align launch timing and inventory planning
Develop launch toolkits and sell-in materials for retailers
Trade Marketing & Retail Support
Develop in-store merchandising tools and promotional materials
Create sales decks and product education materials
Support key retail relationships through marketing initiatives
Track performance of campaigns and product launches
Events & Brand Activation
Plan and execute industry events, budtender engagements, and brand activations
Manage event calendar and logistics
Represent the company at key industry functions
Develop sampling and educational strategies within regulatory guidelines
Annual Planning & Budgeting
Participate in annual strategic planning process
Build and manage marketing budgets
Set KPIs and track performance metrics
Provide quarterly performance analysis and recommendations
Qualifications
5+ years of marketing experience (CPG, cannabis, beverage alcohol, or similar regulated industry preferred)
Strong understanding of Washington cannabis regulations (WSLCB marketing restrictions)
Experience managing brand portfolios
Demonstrated ability to manage multiple projects simultaneously
Strong project management and organizational skills
Analytical mindset with ability to translate data into action
Creative thinker with strong execution capabilities
Proficiency in marketing tools and platforms (Adobe, Canva, social platforms, email platforms, etc.)
Bachelor’s degree in Marketing, Business, or related field preferred
Ideal Candidate Profile
Entrepreneurial and self-directed
Comfortable working in a small team with high accountability
Passionate about cannabis culture and brand building
Strategic thinker who enjoys rolling up their sleeves
Highly organized and deadline-driven
Strong communicator internally and externally
What Success Looks Like
Clear, differentiated positioning for both brands
Well-managed innovation pipeline with successful launches
Strong retail support and trade relationships
Consistent, compliant marketing execution
#J-18808-Ljbffr
Vikings
and
Absolute Fire , offers great value to consumers and represent distinct positioning within the cannabis category retail channels.
We are seeking a dynamic, hands-on
Marketing Manager
to lead brand development, drive innovation, and elevate our brand presence in a highly regulated and competitive marketplace.
Position Overview The Marketing Manager will participate in the strategic planning and will be responsible for leading executional marketing efforts for both
Vikings
and
Absolute Fire . This role combines brand building, innovation pipeline management, content creation, trade marketing, event activation, and annual planning.
This is an entrepreneurial role ideal for someone who can think strategically while executing tactically in a fast-paced, small-company environment.
Key Responsibilities Brand Strategy & Development
Participate in the development and execute annual marketing plans for Vikings and Absolute Fire
Define and refine brand positioning, voice, and visual identity
Ensure brand consistency across packaging, digital, retail, and event activations
Monitor competitive landscape and identify opportunities for differentiation
Communication & Content Calendar
Develop and manage the annual and quarterly communication calendar
Plan and coordinate product launches, promotions, and seasonal campaigns
Oversee creation of compliant marketing materials (digital, print, POS, website, social media)
Ensure all communications comply with Washington State Liquor and Cannabis Board (WSLCB) regulations
Innovation & Product Pipeline
Manage the innovation pipeline from concept to launch
Conduct market analysis to identify trends and whitespace opportunities
Collaborate with cultivation, production, and sales teams to align launch timing and inventory planning
Develop launch toolkits and sell-in materials for retailers
Trade Marketing & Retail Support
Develop in-store merchandising tools and promotional materials
Create sales decks and product education materials
Support key retail relationships through marketing initiatives
Track performance of campaigns and product launches
Events & Brand Activation
Plan and execute industry events, budtender engagements, and brand activations
Manage event calendar and logistics
Represent the company at key industry functions
Develop sampling and educational strategies within regulatory guidelines
Annual Planning & Budgeting
Participate in annual strategic planning process
Build and manage marketing budgets
Set KPIs and track performance metrics
Provide quarterly performance analysis and recommendations
Qualifications
5+ years of marketing experience (CPG, cannabis, beverage alcohol, or similar regulated industry preferred)
Strong understanding of Washington cannabis regulations (WSLCB marketing restrictions)
Experience managing brand portfolios
Demonstrated ability to manage multiple projects simultaneously
Strong project management and organizational skills
Analytical mindset with ability to translate data into action
Creative thinker with strong execution capabilities
Proficiency in marketing tools and platforms (Adobe, Canva, social platforms, email platforms, etc.)
Bachelor’s degree in Marketing, Business, or related field preferred
Ideal Candidate Profile
Entrepreneurial and self-directed
Comfortable working in a small team with high accountability
Passionate about cannabis culture and brand building
Strategic thinker who enjoys rolling up their sleeves
Highly organized and deadline-driven
Strong communicator internally and externally
What Success Looks Like
Clear, differentiated positioning for both brands
Well-managed innovation pipeline with successful launches
Strong retail support and trade relationships
Consistent, compliant marketing execution
#J-18808-Ljbffr