Social Media Manager
Twine, Los Angeles, CA, United States
This role offers an exciting opportunity to drive the social media presence and influencer marketing strategy for three dynamic businesses in Los Angeles: an established entertainment brand, a new gym, and a kids' interactive playground. You will collaborate closely with an in-house marketing team to create engaging content, manage multiple social channels, and build relationships with influencers to boost brand awareness and community engagement. The ideal candidate is passionate about social media trends, understands the Los Angeles market, and thrives in a fast-paced, creative environment.
Deliverables
Develop and execute social media content calendars for all three businesses, ensuring consistent brand messaging and timely posts across platforms (Instagram, TikTok, Facebook, etc.)
Produce, edit, and publish high-quality photo and video content tailored to each business’s audience and objectives
Identify, engage, and manage relationships with local influencers and brand ambassadors to drive campaigns and partnerships
Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize strategies
Collaborate with the in-house marketing team to align content and campaigns with broader marketing goals
Respond to community comments and messages in a timely, brand-appropriate manner
Requirements
Proven experience in social media management and influencer marketing, preferably within the fitness, entertainment, or family/children’s sectors
Strong content creation skills, including photography, videography, and editing for social platforms
Deep understanding of current social media trends, algorithms, and best practices
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Experience using social media management and analytics tools (e.g., Hootsuite, Later, Sprout Social)
Based in Los Angeles or able to work on-site as needed for content production and events
Collaborative mindset with the ability to work effectively alongside internal teams
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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Deliverables
Develop and execute social media content calendars for all three businesses, ensuring consistent brand messaging and timely posts across platforms (Instagram, TikTok, Facebook, etc.)
Produce, edit, and publish high-quality photo and video content tailored to each business’s audience and objectives
Identify, engage, and manage relationships with local influencers and brand ambassadors to drive campaigns and partnerships
Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize strategies
Collaborate with the in-house marketing team to align content and campaigns with broader marketing goals
Respond to community comments and messages in a timely, brand-appropriate manner
Requirements
Proven experience in social media management and influencer marketing, preferably within the fitness, entertainment, or family/children’s sectors
Strong content creation skills, including photography, videography, and editing for social platforms
Deep understanding of current social media trends, algorithms, and best practices
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Experience using social media management and analytics tools (e.g., Hootsuite, Later, Sprout Social)
Based in Los Angeles or able to work on-site as needed for content production and events
Collaborative mindset with the ability to work effectively alongside internal teams
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
#J-18808-Ljbffr