Digital Marketing Specialist
PAGNY, New York, NY, United States
Job Summary
Digital Marketing Specialist
– Physician Affiliate Group of New York, P.C. (PAGNY) to strengthen and grow our online presence in support of physician recruitment and brand awareness.
Key Responsibilities
Develop and execute social media strategies that support brand awareness and physician recruitment efforts.
Collaborate with healthcare providers to create engaging medical and educational content.
Capture and edit short‑form videos for social media platforms; manage daily activity across Instagram, Facebook, X, YouTube, and LinkedIn.
Create social media campaigns, including targeted post boosting and paid promotions.
Highlight physician stories and testimonials to support employer branding.
Engage with community organizations and partners associated with PAGNY healthcare providers through social media.
Ensure all content adheres to company privacy policies and compliance standards.
Maintain a professional and accurate representation of the organization online and help build an online community centered on health, wellness, and patient care.
Write clear, engaging captions that translate healthcare topics into relatable language.
Design social media graphics, carousels, and promotional flyers.
Maintain a consistent brand voice across all digital platforms.
Monitor and respond to comments, messages, and reviews in a professional and timely manner.
Qualifications
Bachelor's Degree in Marketing, Communications, Digital Media, or related field preferred.
2+ years of experience managing social media or digital marketing for a brand or organization.
Familiarity with digital marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and social media scheduling platforms.
Experience in healthcare recruitment marketing or medical communications is a strong plus.
Moderate video editing and graphic design skills.
Comfortable collaborating with healthcare providers and clinical staff to capture content.
Benefits
401(k) Company Contribution: employees immediately vested in a 3% contribution of base earnings; additional 7% after one year of service.
Generous Annual Paid Time Off (PTO).
Medical, Prescription, and Dental Coverage: top‑tier plans with employee contributions significantly below market rates.
Life Insurance and Accidental Death & Dismemberment (AD&D) Coverage: equal to 3x salary up to $250,000 at no cost; additional voluntary coverage available.
Healthcare and Dependent Care Flexible Spending Accounts (FSAs).
Pre‑tax employee‑paid contributions for commuting expenses.
Annual Salary = $70,000 - $85,000.
Equal Employment Opportunity Statement Physician Affiliate Group of New York, P.C. (PAGNY) is an equal opportunity employer committed to equitable hiring practices and a supportive workplace. All candidates are considered based on their individual qualifications, potential, and experience.
Location PAGNY Corporate, 420 Lexington Avenue, New York, NY 10170.
Position Type Full‑Time
Salary Range $70,000 - $85,000
About PAGNY PAGNY is one of the largest physician groups in the country, employing nearly 4,000 physicians and allied health professionals who provide services to NYC Health + Hospitals, the largest municipal health care system in the nation.
Application To apply, visit our job portal and submit an application for this opportunity.
#J-18808-Ljbffr
– Physician Affiliate Group of New York, P.C. (PAGNY) to strengthen and grow our online presence in support of physician recruitment and brand awareness.
Key Responsibilities
Develop and execute social media strategies that support brand awareness and physician recruitment efforts.
Collaborate with healthcare providers to create engaging medical and educational content.
Capture and edit short‑form videos for social media platforms; manage daily activity across Instagram, Facebook, X, YouTube, and LinkedIn.
Create social media campaigns, including targeted post boosting and paid promotions.
Highlight physician stories and testimonials to support employer branding.
Engage with community organizations and partners associated with PAGNY healthcare providers through social media.
Ensure all content adheres to company privacy policies and compliance standards.
Maintain a professional and accurate representation of the organization online and help build an online community centered on health, wellness, and patient care.
Write clear, engaging captions that translate healthcare topics into relatable language.
Design social media graphics, carousels, and promotional flyers.
Maintain a consistent brand voice across all digital platforms.
Monitor and respond to comments, messages, and reviews in a professional and timely manner.
Qualifications
Bachelor's Degree in Marketing, Communications, Digital Media, or related field preferred.
2+ years of experience managing social media or digital marketing for a brand or organization.
Familiarity with digital marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and social media scheduling platforms.
Experience in healthcare recruitment marketing or medical communications is a strong plus.
Moderate video editing and graphic design skills.
Comfortable collaborating with healthcare providers and clinical staff to capture content.
Benefits
401(k) Company Contribution: employees immediately vested in a 3% contribution of base earnings; additional 7% after one year of service.
Generous Annual Paid Time Off (PTO).
Medical, Prescription, and Dental Coverage: top‑tier plans with employee contributions significantly below market rates.
Life Insurance and Accidental Death & Dismemberment (AD&D) Coverage: equal to 3x salary up to $250,000 at no cost; additional voluntary coverage available.
Healthcare and Dependent Care Flexible Spending Accounts (FSAs).
Pre‑tax employee‑paid contributions for commuting expenses.
Annual Salary = $70,000 - $85,000.
Equal Employment Opportunity Statement Physician Affiliate Group of New York, P.C. (PAGNY) is an equal opportunity employer committed to equitable hiring practices and a supportive workplace. All candidates are considered based on their individual qualifications, potential, and experience.
Location PAGNY Corporate, 420 Lexington Avenue, New York, NY 10170.
Position Type Full‑Time
Salary Range $70,000 - $85,000
About PAGNY PAGNY is one of the largest physician groups in the country, employing nearly 4,000 physicians and allied health professionals who provide services to NYC Health + Hospitals, the largest municipal health care system in the nation.
Application To apply, visit our job portal and submit an application for this opportunity.
#J-18808-Ljbffr