Campaign Optimization Specialist
Full Compass Systems, Madison, WI, United States
Love what you do. Support the pros behind the shows!
Work for a company that treats its employees like family! Full Compass Systems is a family‑owned business with almost 50 years of building relationships with our employees and customers. We are a one‑stop shop for anything audio, video, lighting, and musical equipment related. We work with Fortune 100 companies, start‑up companies, and every type of organization in between.
Position Type Full‑time
Benefits Potential for a Hybrid Schedule On‑Site Restaurant Volunteer Time Off Paid Time Off Health/Dental/Vision Insurance Life Insurance 401(k)
Role Overview The Campaign Optimization Specialist is a digital‑first execution role focused on improving the conversion touchpoints that acquire new customers, retain existing ones, and drive revenue for Full Compass. In this role, you will build and optimize landing pages and execute digital marketing campaigns—primarily through email—to move customers from interest to purchase. This is a hands‑on role for someone who enjoys improving digital experiences, working within modern marketing tools, and using data to guide decisions.
This position reports to the Sr. Manager of Digital Marketing and collaborates closely with the Marketing, Web Development, Sales, and Merchandising teams. It is an individual contributor role with no direct reports.
Key Responsibilities Landing Page Development & Conversion Optimization Build and manage landing pages aligned with campaign objectives Exercise independent judgment to optimize landing page design, content, and structure Implement conversion best practices to improve engagement, lead capture, and intent Ensure landing pages, email campaigns, forms, and tracking function cohesively across campaigns Conduct QA prior to launch, including form functionality, tracking validation, responsiveness, and cross‑device testing Execute A/B tests and document results with clear performance insights Monitor post‑launch conversion performance and recommend incremental improvements Connect landing page outcomes to campaign goals and revenue impact
Website Support & Digital Experience Implement marketing‑requested website updates tied to campaigns Partner with Web Development on larger enhancements as needed Support testing and validation of engagement and conversion improvements Assist with SEO implementation efforts as directed
Email Campaign Execution Identify and recommend strategic website or content enhancements to improve user experience and campaign effectiveness Build and deploy lead generation and lifecycle campaigns in Klaviyo Execute segmentation based on campaign strategy Support automated flows, triggered sequences, and gated content initiative QA email rendering, links, forms, and tracking Monitor campaign performance and share engagement trends with the marketing team Coordinate with third‑party vendors as needed to support campaign initiatives
Tracking, Data, and Reporting Implement optimization strategies to improve engagement, lead capture, and revenue impact Validate campaign‑level data flow between NetSuite, Klaviyo, and other platforms Support attribution reporting and dashboard validation in Google Analytics and NetSuite Identify data gaps or inconsistencies and escalate appropriately Provide post‑campaign summaries with actionable optimization recommendations
Testing & Quality Assurance Maintain launch checklist standards for campaign assets Test tracking events, form integrations, and analytics configurations Conduct cross‑browser and cross‑device validation before launch Document issues and coordinate resolution prior to go‑live
Continuous Improvement Monitor industry trends and best practices related to digital conversion optimization, email marketing, and customer experience Stay current on digital conversion, CRO, and email marketing best practices Identify opportunities to improve performance using tools, AI, and emerging techniques Collaborate cross‑functionally to improve digital customer touchpoints Perform other related duties as assigned
Requirements Required Education and Experience 1–3+ years of experience in digital marketing execution Experience working with landing page builders (WordPress / Elementor preferred) Experience working in Klaviyo or a similar email service provider Exposure to NetSuite or similar CRM/ERP platforms is a plus Familiarity with Google Analytics 4 and basic campaign performance reporting Understanding of UTM parameters, tracking tags, and attribution fundamentals Experience with A/B testing tools Basic HTML and CSS knowledge sufficient to troubleshoot and make minor edits
How You Approach the Work Successful candidates for this role often demonstrate the following work styles:
Digital‑first mindset, using data and insights to inform decisions Strong attention to detail, particularly when testing and validating campaign assets before launch Curiosity about digital performance, with interest in understanding what improves engagement and conversion Problem‑solving ability when troubleshooting campaign or technical issues Comfort working across multiple marketing tools and learning new platforms Ability to translate performance data into clear, actionable insights for teammates Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously
Work Environment Work is performed primarily in an office environment with minimal travel. The employee may occasionally be required to lift and/or move up to 25 pounds. The role involves extended periods of sitting, as well as frequent standing and walking, reaching above shoulder height, and use of standard office equipment including a computer, telephone, copier, printer, and virtual collaboration tools. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Equal Opportunity Employer Full Compass is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.
Salary $55,000 - $70,000 annually
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Work for a company that treats its employees like family! Full Compass Systems is a family‑owned business with almost 50 years of building relationships with our employees and customers. We are a one‑stop shop for anything audio, video, lighting, and musical equipment related. We work with Fortune 100 companies, start‑up companies, and every type of organization in between.
Position Type Full‑time
Benefits Potential for a Hybrid Schedule On‑Site Restaurant Volunteer Time Off Paid Time Off Health/Dental/Vision Insurance Life Insurance 401(k)
Role Overview The Campaign Optimization Specialist is a digital‑first execution role focused on improving the conversion touchpoints that acquire new customers, retain existing ones, and drive revenue for Full Compass. In this role, you will build and optimize landing pages and execute digital marketing campaigns—primarily through email—to move customers from interest to purchase. This is a hands‑on role for someone who enjoys improving digital experiences, working within modern marketing tools, and using data to guide decisions.
This position reports to the Sr. Manager of Digital Marketing and collaborates closely with the Marketing, Web Development, Sales, and Merchandising teams. It is an individual contributor role with no direct reports.
Key Responsibilities Landing Page Development & Conversion Optimization Build and manage landing pages aligned with campaign objectives Exercise independent judgment to optimize landing page design, content, and structure Implement conversion best practices to improve engagement, lead capture, and intent Ensure landing pages, email campaigns, forms, and tracking function cohesively across campaigns Conduct QA prior to launch, including form functionality, tracking validation, responsiveness, and cross‑device testing Execute A/B tests and document results with clear performance insights Monitor post‑launch conversion performance and recommend incremental improvements Connect landing page outcomes to campaign goals and revenue impact
Website Support & Digital Experience Implement marketing‑requested website updates tied to campaigns Partner with Web Development on larger enhancements as needed Support testing and validation of engagement and conversion improvements Assist with SEO implementation efforts as directed
Email Campaign Execution Identify and recommend strategic website or content enhancements to improve user experience and campaign effectiveness Build and deploy lead generation and lifecycle campaigns in Klaviyo Execute segmentation based on campaign strategy Support automated flows, triggered sequences, and gated content initiative QA email rendering, links, forms, and tracking Monitor campaign performance and share engagement trends with the marketing team Coordinate with third‑party vendors as needed to support campaign initiatives
Tracking, Data, and Reporting Implement optimization strategies to improve engagement, lead capture, and revenue impact Validate campaign‑level data flow between NetSuite, Klaviyo, and other platforms Support attribution reporting and dashboard validation in Google Analytics and NetSuite Identify data gaps or inconsistencies and escalate appropriately Provide post‑campaign summaries with actionable optimization recommendations
Testing & Quality Assurance Maintain launch checklist standards for campaign assets Test tracking events, form integrations, and analytics configurations Conduct cross‑browser and cross‑device validation before launch Document issues and coordinate resolution prior to go‑live
Continuous Improvement Monitor industry trends and best practices related to digital conversion optimization, email marketing, and customer experience Stay current on digital conversion, CRO, and email marketing best practices Identify opportunities to improve performance using tools, AI, and emerging techniques Collaborate cross‑functionally to improve digital customer touchpoints Perform other related duties as assigned
Requirements Required Education and Experience 1–3+ years of experience in digital marketing execution Experience working with landing page builders (WordPress / Elementor preferred) Experience working in Klaviyo or a similar email service provider Exposure to NetSuite or similar CRM/ERP platforms is a plus Familiarity with Google Analytics 4 and basic campaign performance reporting Understanding of UTM parameters, tracking tags, and attribution fundamentals Experience with A/B testing tools Basic HTML and CSS knowledge sufficient to troubleshoot and make minor edits
How You Approach the Work Successful candidates for this role often demonstrate the following work styles:
Digital‑first mindset, using data and insights to inform decisions Strong attention to detail, particularly when testing and validating campaign assets before launch Curiosity about digital performance, with interest in understanding what improves engagement and conversion Problem‑solving ability when troubleshooting campaign or technical issues Comfort working across multiple marketing tools and learning new platforms Ability to translate performance data into clear, actionable insights for teammates Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously
Work Environment Work is performed primarily in an office environment with minimal travel. The employee may occasionally be required to lift and/or move up to 25 pounds. The role involves extended periods of sitting, as well as frequent standing and walking, reaching above shoulder height, and use of standard office equipment including a computer, telephone, copier, printer, and virtual collaboration tools. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Equal Opportunity Employer Full Compass is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.
Salary $55,000 - $70,000 annually
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