Senior Brand Strategist
Midan Marketing, Kansas City, MO, United States
Senior Brand Strategist
JOB PURPOSE The Senior Brand Strategist is responsible for shaping and executing comprehensive brand strategies that drive business growth and market relevance. This individual will uncover and translate key insights about clients, consumers, competitors, and market trends into actionable strategies that strengthen the agency and its clients’ brand positioning. The Senior Brand Strategist will provide high-level strategic direction and thought leadership to internal teams and external clients. The ideal candidate brings a blend of analytical rigor and creative vision, demonstrating intellectual curiosity, strong problem-solving abilities, and a passion for making complex ideas clear and relatable. POSITION REQUIREMENTS
Education/Experience: Bachelor’s or Master’s degree in Marketing, Advertising, Consumer Behavior, Psychology, Cultural Anthropology, Business Administration or a closely related field, combined with relevant professional experience 7–10 years of experience in a marketing or advertising agency environment, with a strong background in brand strategy, account planning or consumer insights. Industry Familiarity (Plus): Prior experience or a strong interest in the meat, agriculture, or grocery retail sectors is a plus, but we value a candidate’s ability to apply strategic rigor to new and complex categories above all else. Skills/Knowledge/Ability: Expert-level understanding of brand development and creative process, including crafting positioning statements, messaging frameworks, creative briefs, and advertising concepts. Comprehensive knowledge of and ability to initiate primary and secondary research methodologies–both qualitative and quantitative–with the ability to determine the most effective approach for each objective. Exceptional communication skills, both written and verbal, with the ability to synthesize complex information from diverse sources, draft compelling reports and presentations, and clearly present research findings to clients and internal stakeholders. Proven leadership abilities with experience managing and inspiring cross-functional teams focused on brand strategy, research, insights and data-driven storytelling. Highly proactive, self-directed, and detail-oriented, capable of managing multiple priorities while maintaining clarity, focus, and follow-through. Strategic and analytical mindset with the creativity to solve complex business challenges through insight-driven thinking. Passionate about advertising, strategy, consumer behavior, and market insights, with a continuous drive to stay ahead of industry trends. Proficient in Microsoft Excel, PowerPoint and Google Workspace apps, with the ability to create and interpret data-driven presentations and visualizations. Technical proficiency in Qualtrics with the ability to independently design, deploy, and manage complex quantitative research studies from inception through to analysis. Willingness to travel up to 25% to meet client and organizational needs. POSITION RESPONSIBILITIES Strategy:
Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels Research:
Conduct in-depth research and analysis across demographic, psychographic, socioeconomic, and market data, applying strong analytical rigor to distill complex findings into actionable “so-what’s” that shape brand and advertising strategy Insights:
A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage Creativity and innovation:
The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms Teamwork:
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions Analytics:
Evaluate campaign performance through clear goal-setting and measurement, assessing effectiveness and strategic outcomes, and make recommendations based on learnings. Presentation:
Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams Communication:
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.) Trend-watcher:
Monitor and analyze cultural, social, and industry trends—particularly within agriculture, meat, and food—to understand consumer attitudes, behaviors, and perceptions; prepare trend analyses and share findings with clients and internal teams. AAP/EEO STATEMENT Trozzolo is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Trozzolo prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Trozzolo conforms to the spirit as well as to the letter of all applicable laws and regulations. OTHER DUTIES Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
JOB PURPOSE The Senior Brand Strategist is responsible for shaping and executing comprehensive brand strategies that drive business growth and market relevance. This individual will uncover and translate key insights about clients, consumers, competitors, and market trends into actionable strategies that strengthen the agency and its clients’ brand positioning. The Senior Brand Strategist will provide high-level strategic direction and thought leadership to internal teams and external clients. The ideal candidate brings a blend of analytical rigor and creative vision, demonstrating intellectual curiosity, strong problem-solving abilities, and a passion for making complex ideas clear and relatable. POSITION REQUIREMENTS
Education/Experience: Bachelor’s or Master’s degree in Marketing, Advertising, Consumer Behavior, Psychology, Cultural Anthropology, Business Administration or a closely related field, combined with relevant professional experience 7–10 years of experience in a marketing or advertising agency environment, with a strong background in brand strategy, account planning or consumer insights. Industry Familiarity (Plus): Prior experience or a strong interest in the meat, agriculture, or grocery retail sectors is a plus, but we value a candidate’s ability to apply strategic rigor to new and complex categories above all else. Skills/Knowledge/Ability: Expert-level understanding of brand development and creative process, including crafting positioning statements, messaging frameworks, creative briefs, and advertising concepts. Comprehensive knowledge of and ability to initiate primary and secondary research methodologies–both qualitative and quantitative–with the ability to determine the most effective approach for each objective. Exceptional communication skills, both written and verbal, with the ability to synthesize complex information from diverse sources, draft compelling reports and presentations, and clearly present research findings to clients and internal stakeholders. Proven leadership abilities with experience managing and inspiring cross-functional teams focused on brand strategy, research, insights and data-driven storytelling. Highly proactive, self-directed, and detail-oriented, capable of managing multiple priorities while maintaining clarity, focus, and follow-through. Strategic and analytical mindset with the creativity to solve complex business challenges through insight-driven thinking. Passionate about advertising, strategy, consumer behavior, and market insights, with a continuous drive to stay ahead of industry trends. Proficient in Microsoft Excel, PowerPoint and Google Workspace apps, with the ability to create and interpret data-driven presentations and visualizations. Technical proficiency in Qualtrics with the ability to independently design, deploy, and manage complex quantitative research studies from inception through to analysis. Willingness to travel up to 25% to meet client and organizational needs. POSITION RESPONSIBILITIES Strategy:
Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels Research:
Conduct in-depth research and analysis across demographic, psychographic, socioeconomic, and market data, applying strong analytical rigor to distill complex findings into actionable “so-what’s” that shape brand and advertising strategy Insights:
A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage Creativity and innovation:
The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms Teamwork:
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions Analytics:
Evaluate campaign performance through clear goal-setting and measurement, assessing effectiveness and strategic outcomes, and make recommendations based on learnings. Presentation:
Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams Communication:
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.) Trend-watcher:
Monitor and analyze cultural, social, and industry trends—particularly within agriculture, meat, and food—to understand consumer attitudes, behaviors, and perceptions; prepare trend analyses and share findings with clients and internal teams. AAP/EEO STATEMENT Trozzolo is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Trozzolo prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Trozzolo conforms to the spirit as well as to the letter of all applicable laws and regulations. OTHER DUTIES Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.