Sr. Brand Strategist

Role Overview: We are seeking a senior, research-grounded Brand Strategist to define, structure, and steward the company’s brand as it scales. This role works cross-functionally across marketing, product, sales, and executive leadership, translating complex business needs into actionable frameworks and ensuring brand strategy is strategically grounded, clearly positioned, and aligned across the organization. Key Responsibilities: Own and define brand strategy, including positioning, value proposition, and category narrative Lead brand messaging and storytelling to ensure clarity and consistency across all touchpoints Design and execute market, customer, and competitive research to inform brand and go-to-market strategy Partner closely with executive leadership and cross-functional teams to align brand strategy with business and revenue goals Translate strategy into clear, actionable frameworks for teams to execute Develop and maintain brand standards, frameworks, and long-term stewardship Present strategic recommendations to senior leadership with confidence and clarity Experience & Skills: 10+ years in brand strategy, preferably in an in-house, tech, SaaS, startup, or hybrid B2B/B2C environment Proven experience shaping or evolving brands during launch, scaling, or significant transformation Strong research, analytical, and strategic planning capabilities Ability to turn complex insights and executive direction into actionable strategies Excellent communication, presentation, and collaboration skill Traits: Forward-thinking, organized, and comfortable managing work end-to-end Collaborative, low-ego, and solutions-focused Able to operate in fast-moving environments and anticipate business needs Committed to long-term brand stewardship and growth